. . .

About me

In 2025 I was appointed as Executive Creative Director at The General Store, a multi-disciplinary creative agency headquartered in Sydney. This appointment follows my brief 8-month tenure at Saatchi & Saatchi Sydney and nearly a decade as Group Creative Director at M&C Saatchi Sydney.

During my time at M&C Saatchi, I steered multiple accounts including BWS, TAB, Optus, Steggles, Lilydale, and Australian Retirement Trust. As an unwavering advocate for diversity and equality, I served as Co-Chair of M&C's Employee Led Women's Network, working tirelessly to advance women in the industry.

Prior to M&C Saatchi, I spent 5 years at Leo Burnett Sydney, where I held the position of Creative Director on the Samsung account, collaborating on the Galaxy brand with the global team. My career began as a graphic designer and retoucher for a photographers collective, instilling in me a passion for craft and attention to detail.

With over 26 years of experience, my work across various media has been recognized at numerous international award shows. I have played a pivotal role in the progression of world-class agencies, my peers, and the wider communications industry. My contributions have helped win agency of the year titles for a spectrum of specialist agencies.

In addition to my agency roles, I am also an active contributor to the industry as former Joint Head of AWARD School, both nationally and in NSW, where I helped nurture creative talent and support the development of emerging creatives. And I continue to be involved as a sitting member of the AWARD council.

Throughout my career, I have gained extensive experience in areas such as CRM, digital, social, experiential, and innovation. These skills have been instrumental in building major brands including Lexus, Samsung, Diageo, McDonald's, Woolworths, and Optus.

In my role at The General Store, I work across clients such as Rebel Sport, Chupa Chups, Dexus, Freedom, Aquila, Cancer Chicks and Telstra, bringing my multi-disciplinary expertise to help shape the future of these brands.

See full profile details

Sharon Edmondston Follows

Obelia Fred

Singer,Songwriter and perfomer

Kenya

Connect

View profile
Kit Ying Lau

Chief Language Teacher & Chief Story Warrior, The Chinese School LLC

Hong Kong

Connect

View profile
Chrissy Levett

Creative Director, Creative Conscience

United Kingdom

Connect

View profile
Karrik Sulakhe

Creative & Artwork Designer, Founder, Dekoo

United Kingdom

Connect

View profile
TLDM Ltd

United Kingdom

Follow

View profile
Tejaswini Bm

Academic counsellor, Veranda race

India

Connect

View profile
Mazino Arutoghor

Graphic Designer

United Kingdom

Connect

View profile
Frank Alexander

United States

Connect

View profile
Silvestone Juninho

Trabalhador

Brazil

Connect

View profile
Billy-joe Roach

Illustrator

United Kingdom

Connect

View profile
Emily Rolland

Digital Designer, Cath Kidston

United Kingdom

Connect

View profile
Mike Davies

Fashion Design

United States

Connect

View profile
Gisela Calitz

Retoucher, Freelancer

South Africa

Connect

View profile
Manjot Kaur

Fashion Designer

United Kingdom

Connect

View profile
Othman Alchalabi

Copywriting Journalist, Freelancer

Iraq

Connect

View profile
Alizeh Latif

Front of house staff, Gail’s bakery

United Kingdom

Connect

View profile
Abhijit Das

Creative Director

India

Connect

View profile
Chioma Onwuzulike

Designer

United Kingdom

Connect

View profile
Aaron Rodriguez

Motion Designer, Cuker Interactive

United States

Connect

View profile
Daniel Chan

Designer

Hong Kong

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.