. . .

About me

In 2025 I was appointed as Executive Creative Director at The General Store, a multi-disciplinary creative agency headquartered in Sydney. This appointment follows my brief 8-month tenure at Saatchi & Saatchi Sydney and nearly a decade as Group Creative Director at M&C Saatchi Sydney.

During my time at M&C Saatchi, I steered multiple accounts including BWS, TAB, Optus, Steggles, Lilydale, and Australian Retirement Trust. As an unwavering advocate for diversity and equality, I served as Co-Chair of M&C's Employee Led Women's Network, working tirelessly to advance women in the industry.

Prior to M&C Saatchi, I spent 5 years at Leo Burnett Sydney, where I held the position of Creative Director on the Samsung account, collaborating on the Galaxy brand with the global team. My career began as a graphic designer and retoucher for a photographers collective, instilling in me a passion for craft and attention to detail.

With over 26 years of experience, my work across various media has been recognized at numerous international award shows. I have played a pivotal role in the progression of world-class agencies, my peers, and the wider communications industry. My contributions have helped win agency of the year titles for a spectrum of specialist agencies.

In addition to my agency roles, I am also an active contributor to the industry as former Joint Head of AWARD School, both nationally and in NSW, where I helped nurture creative talent and support the development of emerging creatives. And I continue to be involved as a sitting member of the AWARD council.

Throughout my career, I have gained extensive experience in areas such as CRM, digital, social, experiential, and innovation. These skills have been instrumental in building major brands including Lexus, Samsung, Diageo, McDonald's, Woolworths, and Optus.

In my role at The General Store, I work across clients such as Rebel Sport, Chupa Chups, Dexus, Freedom, Aquila, Cancer Chicks and Telstra, bringing my multi-disciplinary expertise to help shape the future of these brands.

See full profile details

Sharon Edmondston Follows

Yellow Cat Recruitment

United Kingdom

Follow

View profile
Max

Creative Director, Jellyfish

United Kingdom

Connect

View profile
Julia Phelan

EVP, Executive Director, FCB Health

United States

Connect

View profile
Warren

Senior Digital Designer, Portland PR

United Kingdom

Connect

View profile
Debbie Tyson

Marketing Associate, TFC Ltd

United Kingdom

Connect

View profile
Shirtshield

United Kingdom

Follow

View profile
Érika Rasoilo

Freelance Graphic Designer and Photographer, Untaught

United Kingdom

Connect

View profile
David

Studio Artworker, Rocket Graphics Ltd

United Kingdom

Connect

View profile
Zoopla

United Kingdom

Follow

View profile
Ellie Cox Cox

Studio Manager

United Kingdom

Connect

View profile
Rebecca Side

Image Co-ordinator, IHeart Studios

United Kingdom

Connect

View profile
Amy Colville

UX/Service design, n/a

United Kingdom

Connect

View profile
Diksh Potter

Professional Wedding Photographer, Mauritius Wedding Production by Diksh Potter

Rest of World

Connect

View profile
Mel

Freelance Creative Direction, Various agencies in London

United Kingdom

Connect

View profile
Steve Netzley

CEO, Havas Edge

United States

Connect

View profile
Atharwa Deshingkar

Self-employed Graphic Designer / Digital Artist

India

Connect

View profile
Jessica THOMAS

INTERN, WESTPHOTO

United Kingdom

Connect

View profile
Zuleika Burnett

Executive Director, Creative and Innovation, Havas Life Medicom

United Kingdom

Connect

View profile
Si Thuphyo

web developer, web deve

Myanmar

Connect

View profile
Liam Greenslade

Freelance, Self Employed

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.