. . .

About me

I'm an accomplished Senior Creative Director with a rich history of driving impactful campaigns and transforming brands.

Most recently, at HAVAS International and HAVAS PLAY Spain, I played a key role in consolidating global accounts like Unilever and Vueling Airlines. My work involved creating specialized OOH, digital, experiential, and content, while also identifying media innovation and collaboration opportunities across diverse accounts. I designed compelling brand experiences and activations for Puma Europe and significantly contributed to the HAVAS Growth team's success, helping win new business including Freshly Cosmetics European and Google Gemini Spanish accounts.

Prior to this, at Oliver Agency, I led Diageo Brands across Northern Europe, crafting social-led campaigns for renowned names like Johnnie Walker, Captain Morgan, Smirnoff, Gordon's, and Tanqueray. This involved managing global projects, mentoring creative teams, creating and approving campaigns, shaping strategic plans, and providing invaluable solutions to enhance brand reputation.

During a successful freelance stint, I collaborated with diverse agencies and production houses, producing integrated campaigns for illustrious clients including Coca-Cola, Mall of the Emirates, Puma, Massimo Dutti, Government of Turkey, Adidas, and BMW Lifestyle, among others. My tenure at Saatchi & Saatchi focused on turning around traditional clients (P&G Europe) and contributing to global pitches.

As a leader at Shackleton Group (Accenture Song), I revitalized the creative vision, securing 13 wins out of 15 pitches and numerous international accolades. I also notably integrated traditional and digital approaches at Contrapunto BBDO Spain, capturing the Gas Natural Fenosa account and contributing to their Spanish Agency of the Year recognition at El Sol Festival.

Throughout my career, I've consistently guided teams to deliver exceptional results. Collaboration is central to my approach, as I work closely with my teams to ensure both the conceptual integrity and superior quality of all produced work. My progression from junior roles to Senior Creative Director highlights a consistent evolution as a strategic and creative powerhouse.

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Sergi's Connections

Jorge Israel Flores Tarrillo

Redactor Creativo, Independiente

Peru

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Nishitha Mitra

Graphic Designer

United Kingdom

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Makua Ozoani (Mark)

2D Animator, Mozexplainer Animations

United States

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Dina Ruzha

Illustrator, IllustrationX

United States

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23

Vadym Aseiev

Creative Director, Aseiev.com

Switzerland

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Lawrence

Design Director, Ruder Finn

United Kingdom

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Launch Digital

United Kingdom

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Unmute

Denmark

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Robert Dyck

Motion Designer, Editor and Cinematographer, Periphery Road Films

United States

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Semra Michaels

Script Writer

Australia

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Andriy Kostyuk

Creative Producer & Creative Technologist, Self-employed

Ukraine

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The Foundry Types Ltd

United Kingdom

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Sumbal Malik

Graphic Designer, Brunel University

United Kingdom

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Scott Nellis aka Manic Minotaur

Illustrator, Manic Minotaur

United Kingdom

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Rodolfo Paez

Owner/Photographer

Chile

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Alexis Koukoulis

Architect, Alfa Kapa

Greece

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Antony Trivet

Photographer, Antony Trivet Photography

Kenya

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Eric Muchira

Freelance Illustrator & Creative Designer, StoryMoja Publishers

Kenya

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KATARZYNA KALUMIERE

Photographer, KASSAI PRODUCTION

United Kingdom

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Eye Revolution 360 Photography

United Kingdom

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