About me

I'm a Creative Director/Copywriter that loves creating work that inspires and drives change for people and the industry. I'm responsible for creative strategy and general direction of the work. In collaboration with the team I ensure the quality of the concept and the work produced, in addition to presenting work to the client. I'm a strong strategic and conceptual thinker who can present ideas clearly and can look at brands from fresh and "talkable" angles.

Multi disciplinary thinking is at the core of what I do. Over the years, I created global integrated campaigns for clients like P&G, launched new brands onto local and global markets, activations & digital campaigns, OOH & print campaigns, TVCs & films, designed immersive experiences for Campari and Aperol Spritz in Spain or collaborated with different production houses to create content platforms for global lifestyle and fashion brands such as Puma, Massimo Dutti (Inditex Group, ZARA) or BMW Lifestyle.

Along the way, I've been lucky enough to pick up some nice awards, including Cannes Lions.

Skills

Advertising, Content, Copywriting, Creative Direction, Digital Marketing, Digital Strategy, Film, Mobile Marketing, PR, Team Management

Sector Experience

Advertising, Automotive, Banking, Branding, Charity / Not for profit, Communications, Design, Fashion, FMCG, Food & Beverages, Footwear & Accessories, Healthcare, Information Technology, Pharmaceutical, Sports

Awards

Cannes Lions - Shortlist, Cannes Lions - Silver, El Sol, EPICA Award - Bronze, FIAP, One Show - Silver Pencil

Clients

almirall Pharma, Amnesty International, BMW, Caixabank, Gas Natural Fenosa, Massimo Dutti, Procter & Gamble, PUMA, Reckitt Benckiser, Roca Bathroom, Škoda, slastik sunglasses