. . .

About me

Samira Rafi is a Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising... She has a rich and broad multi-sector experience and has supported numerous institutions, private and public, global and local brands.

She also worked as creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms.

Away from the office, she is a Mentor at The 30 Minute - the University of Planning and a member of Time for the Planet which is an international non-lucrative association. Samira was also selected as RARE Leadership Academy Delegate By Google.

AN AMBASSADOR OF MOROCCAN FEMALE CREATIVITY...

Samira Rafi is a keen advocate of diversity and inclusion and a strong supporter of initiatives that aim advancing women in creative leadership in Morocco to encourage better integration of female creativity and to amplify the progress of women in the advertising industry,

She was appointed as the first Moroccan woman jury member at the Cannes Lions Festival of Creativity 2022 and the D&AD Award 2022.

She has also served as a juror for several international festivals like New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, Summit Creative Award, Luum Awards, Wina Dubai...

A COMMITTED CREATIVE...

Commitment is at the core of what she does, Samira believes in work that inspires and drives a positive change, for people, the planet, and for the industry.

She has initiated, along with her team, an initiative called #boomengaged which aims to voluntarily support major causes both on a local and global level such as:

Women's rights (violence/equality, parity), the cause of people with reduced mobility, the environment, and climate change, the children's rights by denouncing child labor.

Thus, she has supported many clients in major causes, such as :

- The social center of the Ministry of Solidarity of Women, Family and Social Development, in partnership with the EU- European Union

- Special Olympics Morocco

- AMAL Association of Disabled Persons

- ADFM (Democratic Association of Moroccan Women)

- AFAK Association

and others...

This involvement in great causes has made her agency the most committed agency in Morocco.

See full profile details

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationCasablanca, Casablanca, Morocco

Skill LevelDirector

LanguagesFrench English and Arabic

Tagged Job TitlesCreative Director, Creative

Ranking

#11 Ranked Creative Director

Achievements

Top 25Creative DirectorContributor:

Samira has been a Contributor since 8th July 2021.

9Shortlisted x 9

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Creative Direction, Strategy Planning

Sector Experience

Advertising, Communications

Clients

CV / Resume

Samira's CV/Resume

Activity

Connections3,574 Followers5,576 Following22,638

Views34,424

Creativepool member since 9 May 2021

Samira Rafi Follows

Brian Sensebe

Animator, Bloomberg

United States

Connect

View profile
Toni Taupila

Digital Marketing Manager

United Kingdom

Connect

View profile
Sarah Tsang

Photographer, Celluloid Moments

United Kingdom

Connect

View profile
Natalie Smillie

Illustrator, Natalie Smillie Illustration

United Kingdom

Connect

View profile
Lookman Ltd

United Kingdom

Follow

View profile
Alexis CALLIES

Creative Director, Sony Music Entertainment

France

Connect

View profile
Cat Lecolley

Head of Beauty & Digital Content, Feelunique.com

United Kingdom

Connect

View profile
4C Consultancy

Netherlands

Follow

View profile
Mikhail Tavernier

Video Editor

United Kingdom

Connect

View profile
Steve Aldridge

Chief Creative Officer, Wunderman Thompson

United Kingdom

Connect

View profile
Lucie Lerkkanen

Producer, &Friends

United Kingdom

Connect

View profile
Danual Bradshaw

Freelance Videographer, Cosmetic College

United Kingdom

Connect

View profile
Aurélie GRUAZ

Graphic Designer

United Kingdom

Connect

View profile
Santi Roig Dinarès

Graphic Designer, Freelancer

United Kingdom

Connect

View profile
65

BBD Perfect Storm

United Kingdom

Follow

View profile
Primark

United Kingdom

Follow

View profile
Francesco Licata

Web Designer, wedesgn

Sweden

Connect

View profile
Wake the Town Ltd

United Kingdom

Follow

View profile
Vali Lancea

Illustrator, MedicalMediaDesign.com

Romania

Connect

View profile
Kelly Condron

Voiceover Artist, Kelly Condron Voice Over

United Kingdom

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.