. . .

About me

Samira Rafi is a Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising... She has a rich and broad multi-sector experience and has supported numerous institutions, private and public, global and local brands.

She also worked as creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms.

Away from the office, she is a Mentor at The 30 Minute - the University of Planning and a member of Time for the Planet which is an international non-lucrative association. Samira was also selected as RARE Leadership Academy Delegate By Google.

AN AMBASSADOR OF MOROCCAN FEMALE CREATIVITY...

Samira Rafi is a keen advocate of diversity and inclusion and a strong supporter of initiatives that aim advancing women in creative leadership in Morocco to encourage better integration of female creativity and to amplify the progress of women in the advertising industry,

She was appointed as the first Moroccan woman jury member at the Cannes Lions Festival of Creativity 2022 and the D&AD Award 2022.

She has also served as a juror for several international festivals like New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, Summit Creative Award, Luum Awards, Wina Dubai...

A COMMITTED CREATIVE...

Commitment is at the core of what she does, Samira believes in work that inspires and drives a positive change, for people, the planet, and for the industry.

She has initiated, along with her team, an initiative called #boomengaged which aims to voluntarily support major causes both on a local and global level such as:

Women's rights (violence/equality, parity), the cause of people with reduced mobility, the environment, and climate change, the children's rights by denouncing child labor.

Thus, she has supported many clients in major causes, such as :

- The social center of the Ministry of Solidarity of Women, Family and Social Development, in partnership with the EU- European Union

- Special Olympics Morocco

- AMAL Association of Disabled Persons

- ADFM (Democratic Association of Moroccan Women)

- AFAK Association

and others...

This involvement in great causes has made her agency the most committed agency in Morocco.

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Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationCasablanca, Casablanca, Morocco

Skill LevelDirector

LanguagesFrench English and Arabic

Tagged Job TitlesCreative Director, Creative

Ranking

#11 Ranked Creative Director

Achievements

Top 25Creative DirectorContributor:

Samira has been a Contributor since 8th July 2021.

9Shortlisted x 9

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Creative Direction, Strategy Planning

Sector Experience

Advertising, Communications

Clients

CV / Resume

Samira's CV/Resume

Activity

Connections3,574 Followers5,576 Following22,639

Views34,390

Creativepool member since 9 May 2021

Samira's Connections

Ashlee Smedley

Graphic Designer

United Kingdom

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David Leon

Graphic designer

United States

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Corrina Johnson-Lawik

Video Editor

United Kingdom

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Victoria Bellamy

Senior Copywriter

United Kingdom

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Thamer Al

Photographer, _

United Kingdom

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Ondiswa Bumka-Nkosi

Writer

South Africa

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Manuela Cárdenas

Graphic Designer, Creamos

Colombia

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MELTEM ERKAL

Teacher, Teacher Created Materials, Inc.

Turkey

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Luiza Cottas

Project Manager

Brazil

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Daniel Lofthouse

Motion Graphics Designer, Orillo Films

United Kingdom

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Fosso Fotsing

Branding Designer, Iknite.studio

Cameroon

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Primitive Online

United Kingdom

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Dejana Vasic

Creative Director, Digital Silk

Serbia (Republic of)

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Priyanshu Batham

Cinematography, Video Editing

India

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Rajesh GG

Image editor

India

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Who Xd

Video Editor

India

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Poroma Pant

Lead copywriter, Stendahls

Sweden

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Michael Mc Laughlin

Copywriter, I Need a Copywriter

Germany

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Turtle

Canada

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Jean Philippe Taochy

Creative Director, McCANN

Cote d'Ivoire

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