. . .

About me

Samira Rafi is a Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising... She has a rich and broad multi-sector experience and has supported numerous institutions, private and public, global and local brands.

She also worked as creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms.

Away from the office, she is a Mentor at The 30 Minute - the University of Planning and a member of Time for the Planet which is an international non-lucrative association. Samira was also selected as RARE Leadership Academy Delegate By Google.

AN AMBASSADOR OF MOROCCAN FEMALE CREATIVITY...

Samira Rafi is a keen advocate of diversity and inclusion and a strong supporter of initiatives that aim advancing women in creative leadership in Morocco to encourage better integration of female creativity and to amplify the progress of women in the advertising industry,

She was appointed as the first Moroccan woman jury member at the Cannes Lions Festival of Creativity 2022 and the D&AD Award 2022.

She has also served as a juror for several international festivals like New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, Summit Creative Award, Luum Awards, Wina Dubai...

A COMMITTED CREATIVE...

Commitment is at the core of what she does, Samira believes in work that inspires and drives a positive change, for people, the planet, and for the industry.

She has initiated, along with her team, an initiative called #boomengaged which aims to voluntarily support major causes both on a local and global level such as:

Women's rights (violence/equality, parity), the cause of people with reduced mobility, the environment, and climate change, the children's rights by denouncing child labor.

Thus, she has supported many clients in major causes, such as :

- The social center of the Ministry of Solidarity of Women, Family and Social Development, in partnership with the EU- European Union

- Special Olympics Morocco

- AMAL Association of Disabled Persons

- ADFM (Democratic Association of Moroccan Women)

- AFAK Association

and others...

This involvement in great causes has made her agency the most committed agency in Morocco.

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Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationCasablanca, Casablanca, Morocco

Skill LevelDirector

LanguagesFrench English and Arabic

Tagged Job TitlesCreative Director, Creative

Ranking

#11 Ranked Creative Director

Achievements

Top 25Creative DirectorContributor:

Samira has been a Contributor since 8th July 2021.

9Shortlisted x 9

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Creative Direction, Strategy Planning

Sector Experience

Advertising, Communications

Clients

CV / Resume

Samira's CV/Resume

Activity

Connections3,574 Followers5,576 Following22,639

Views34,390

Creativepool member since 9 May 2021

Samira's Connections

Carlos Parra

Creative, ParadaisDDB

Ecuador

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Miguel Barreto Guerrero

Redactor Creativo, Paradais DDB

Ecuador

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Jose Lacueva

Creative copywriter

Spain

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Roberto Concha

Copywriter, Paradais DDB

Ecuador

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Erik Machado

Creative Art Director, Africa

Brazil

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Jesu Yáñez

Concept Artist

Spain

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Bryan Rodrigues

Motion Graphics Designer, Freelance

United Kingdom

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Tanvir Hira

Professional UI/UX Designer, Softopark IT LTD.

Bangladesh

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Amr Medhat

Screenwriter

Egypt

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Mohamed Ameur Hallouli

Photographer

Tunisia

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Sophia MAAZOUZ

Copywriter

Morocco

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Design By Day

United Kingdom

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Sonali Veer

Ux/ui designer

India

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Steeve Royce

Student

United Kingdom

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Paola Bautista

Publicista, 4am Saatchi & Saatchi

Guatemala

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Lethabo Mfoma

Copywriting student

South Africa

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Daniel Stewart

Creative Director, vryheid collective

United States

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Amishi Gaur

Operations Coordinator, Market Place Direct Ltd

United Kingdom

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CHIH-TING LIN

Graphic Designer

Taiwan

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Dustin Sinclair

Art Director, Grey Africa

South Africa

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