About me

Rosie Bardales
Chief Creative Officer
Wunderman Thompson NYC

2023 marks a new chapter joining Wunderman Thompson at the agency's flagship New York office as CCO. With a vision to boost creative bravery at an office that is ready to expand on the momentum of their Super Bowl work for Hellmann's and the Stand Up to Jewish Hate campaign for the Foundation to Combat Antisemitism.
Rosie has spent the past 8 years at BETC where she served as CCO of their London office, and Global ECD across teams in both London and Paris. As a native Texan, she is returning home to the States, where she'll be based in New York. While at BETC, Rosie worked across clients such as
Danone, Unilever, Reckitt Benckiser, Mondelez, Bacardi, Rimmel, Swatch, Gant, LVMH Moet & Chandon, and Nike. She created Rimmel's Anti-Beauty Bullying campaign, produced the first-ever song to scientifically make babies happy for Cow & Gate, and brought Sir Mo Farah back to the streets of London in Nike's London Marathon work. 
Rosie brings 25 years of global experience at the world's leading creative agencies such as
Wieden+Kennedy Amsterdam, BBH London, Mother London, and Cliff Freeman and Partners in New York, She has made her mark on big-name brands like Coca-Cola Global, Dr. Pepper, Sauza Tequila, Burberry, Levi's and Powerade.

Rosie will oversee a team of creatives, and work jointly with Tom Murphy and work closely with Sasan Saedi, CEO of New York office, across Coke, Nestle, Unilever, Kyndryl, and FCAS and other clients. She will also
serve on WT's Global Inspiration Council, created by Global CCO's Bas Korsten and Daniel Bonner.
Rosie has worked for some of the best ad agencies in the world. Before joining BETC London she was Creative Director at Wieden+Kennedy Amsterdam, where she led the integrated launch for Levi's Global as well as the Powerade campaigns for the 2012 Olympics and the 2014 FIFA World Cup.

Rosie has also worked for BBH London, Mother London, Madre Argentina and Cliff Freeman and Partners in New York.

ACHIEVEMENTS:
-Jury Chairwoman Art Directors Club - Germany
-Jury Chairwoman Art Directors Club - France
-Grand Prix Brand Content France

Skills

Advertising, Brand Stategy, Creative Direction, Graphic Design

Sector Experience

Advertising, Communications, Creative Services, Design, Social Network / Community

Trade Associations

Advertising Club of NY, Art Directors Club Europe, D&AD, One Club