About me
Rosie Bardales
Chief Creative Officer
Wunderman Thompson NYC
2023 marks a new chapter joining Wunderman Thompson at the agency's flagship New York office as CCO. With a vision to boost creative bravery at an office that is ready to expand on the momentum of their Super Bowl work for Hellmann's and the Stand Up to Jewish Hate campaign for the Foundation to Combat Antisemitism.
Rosie has spent the past 8 years at BETC where she served as CCO of their London office, and Global ECD across teams in both London and Paris. As a native Texan, she is returning home to the States, where she'll be based in New York. While at BETC, Rosie worked across clients such as
Danone, Unilever, Reckitt Benckiser, Mondelez, Bacardi, Rimmel, Swatch, Gant, LVMH Moet & Chandon, and Nike. She created Rimmel's Anti-Beauty Bullying campaign, produced the first-ever song to scientifically make babies happy for Cow & Gate, and brought Sir Mo Farah back to the streets of London in Nike's London Marathon work.
Rosie brings 25 years of global experience at the world's leading creative agencies such as
Wieden+Kennedy Amsterdam, BBH London, Mother London, and Cliff Freeman and Partners in New York, She has made her mark on big-name brands like Coca-Cola Global, Dr. Pepper, Sauza Tequila, Burberry, Levi's and Powerade.
Rosie will oversee a team of creatives, and work jointly with Tom Murphy and work closely with Sasan Saedi, CEO of New York office, across Coke, Nestle, Unilever, Kyndryl, and FCAS and other clients. She will also
serve on WT's Global Inspiration Council, created by Global CCO's Bas Korsten and Daniel Bonner.
Rosie has worked for some of the best ad agencies in the world. Before joining BETC London she was Creative Director at Wieden+Kennedy Amsterdam, where she led the integrated launch for Levi's Global as well as the Powerade campaigns for the 2012 Olympics and the 2014 FIFA World Cup.
Rosie has also worked for BBH London, Mother London, Madre Argentina and Cliff Freeman and Partners in New York.
ACHIEVEMENTS:
-Jury Chairwoman Art Directors Club - Germany
-Jury Chairwoman Art Directors Club - France
-Grand Prix Brand Content France
Skills
Advertising, Brand Stategy, Creative Direction, Graphic Design
Sector Experience
Advertising, Communications, Creative Services, Design, Social Network / Community
Trade Associations
Advertising Club of NY, Art Directors Club Europe, D&AD, One Club
Rosie Bardales was recognised as an Industry Influencer on 29th January 2019
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Rosie Bardales has been a Contributor since 29th January 2019.