. . .

About me

Rosie Bardales

Chief Creative Officer

VML NYC

2024 marks a new chapter joining VML at the agency's New York office as CCO. With a vision to boost creative bravery at an office that is ready to expand on the momentum of their Super Bowl work for Hellmann's and the Stand Up to Jewish Hate campaign for the Foundation to Combat Antisemitism.

Rosie has spent the past 8 years at BETC where she served as CCO of their London office, and Global ECD across teams in both London and Paris. As a native Texan, she is returning home to the States, where she'll be based in New York. While at BETC, Rosie worked across clients such as

Danone, Unilever, Reckitt Benckiser, Mondelez, Bacardi, Rimmel, Swatch, Gant, LVMH Moet & Chandon, and Nike. She created Rimmel's Anti-Beauty Bullying campaign, produced the first-ever song to scientifically make babies happy for Cow & Gate, and brought Sir Mo Farah back to the streets of London in Nike's London Marathon work. 

Rosie brings 25 years of global experience at the world's leading creative agencies such as

Wieden+Kennedy Amsterdam, BBH London, Mother London, and Cliff Freeman and Partners in New York, She has made her mark on big-name brands like Coca-Cola Global, Dr. Pepper, Sauza Tequila, Burberry, Levi's and Powerade.

Rosie will oversee a team of creatives, and work jointly with Tom Murphy and work closely with Sasan Saedi, CEO of New York office, across Coke, Nestle, Unilever, Kyndryl, and FCAS and other clients. She will also

serve on VML's Global Inspiration Council.

Rosie has worked for some of the best ad agencies in the world. Before joining BETC London she was Creative Director at Wieden+Kennedy Amsterdam, where she led the integrated launch for Levi's Global as well as the Powerade campaigns for the 2012 Olympics and the 2014 FIFA World Cup.

Rosie has also worked for BBH London, Mother London, Madre Argentina and Cliff Freeman and Partners in New York.

ACHIEVEMENTS:

-Jury Chairwoman Art Directors Club - Germany

-Jury Chairwoman Art Directors Club - France

-Grand Prix Brand Content France

Details

ContractPerm

LocationNew York, United States

Skill LevelDirector

LanguagesSpanish, French, Italian

Tagged Job TitlesChief Creative Officer

Recommendations

Currently No Recommendations

Skills

Advertising, Brand Stategy, Creative Direction, Graphic Design

Sector Experience

Advertising, Communications, Creative Services, Design, Social Network / Community

Trade Associations

Advertising Club of NY, Art Directors Club Europe, D&AD, One Club

Activity

Connections0

Followers46 Following2

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Creativepool member since 29 January 2019

Work
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Achievements
Activity

Rosie's achievements

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Pro member
Contributor:
Rosie has been a Contributor since 29th January 2019.

Invitex3 Contributor
Influencer:
Rosie was recognised as an Industry Influencer on 29th January 2019

Influencer

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2025

Top 100 Creative Leaders

Annual 2023

Top 100 Creative Leaders

Annual 2022

Top 100 Creative Leaders

Annual 2021

Creative Leader of the Year Shortlisted

Annual 2019

Top 100 Creative Leaders

Judging

Rosie Bardales has sat on the Creativepool Annual jury.

Annual 2019 Judge Advertising: TV

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