. . .

About me

Award-winning Creative Director and Copywriter with 15+ years of experience.
I believe brands can be a real part of people's lives. My goal is to help make that happen by pushing creative boundaries, giving voice to different perspectives, using tech to support communities, and building ideas that tap into culture. Whether it's through storytelling, strategy, or innovation, I'm all about creating work that connects and sticks.

I've built a career that spans top creative agencies and innovative projects. I'm currently a Creative Director at Peppery (since July 2024), where I lead integrated campaigns and guide creative teams. Previously, I held Creative Director roles at eBrainz (2020) and Purple Cow (), overseeing concept development, storytelling, and brand strategy.

Before stepping into creative leadership, I spent over a decade as a Senior Copywriter—working freelance and full-time at agencies like F/Biz, WMcCann, Mutato, GUT São Paulo, Talent, Wunderman, Africa, AlmapBBDO, Isobar Brazil and Grey Brazil. My copywriting journey has taken me through a wide range of industries and formats, always focusing on bold ideas and culturally relevant storytelling.

I also taught Advertising Creativity at CUCA, helping nurture the next generation of creatives.

Along the way, I've partnered with brands like Itaú, P&G, NIVEA, FIAT, Chevrolet, Jeep, Volvo, RAM, Mercado Libre, Mercado Pago, Samsung, SoftwareOne and VIVO.

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Lorren

Artworker, Hogarth Worldwide

United Kingdom

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Dexter Robinson

United Kingdom

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Tajrinal Zannat

Photographers Assistant

United Kingdom

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Madeleine Chan

Animation Designer

United Kingdom

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Makrand Meshram

Associate Creative Director, Idea Tree

United Arab Emirates

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Christy McCormick

Illustrator, Freelance

United Kingdom

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Rui Verde

Graphic Designer, freelancer

United Kingdom

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DWH

United Kingdom

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Fredh Guedes

Senior Art Director, freelancer

Brazil

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Simone de Gale

United Kingdom

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David Gould

Creative Director, DG Creative

United Kingdom

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Robert Strom

Brand Consultant

United Kingdom

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Merlin Entertainments

United Kingdom

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Carlie Ness

Freelance Graphic Designer, Self-Employed

United Kingdom

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Maja Szakadat

Graphic Designer, Freelance

United Kingdom

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Studio Soüfflé

United Kingdom

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Patsy

Experience and Growth Lead, Freelance

United Kingdom

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Laura

Social Media Consultant

United Kingdom

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Matthew Barnett

Creative

United Kingdom

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Phillip Bourne

Creative Director, Bourne Creative

United Kingdom

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