. . .

About me

Award-winning Creative Director and Copywriter with 15+ years of experience.
I believe brands can be a real part of people's lives. My goal is to help make that happen by pushing creative boundaries, giving voice to different perspectives, using tech to support communities, and building ideas that tap into culture. Whether it's through storytelling, strategy, or innovation, I'm all about creating work that connects and sticks.

I've built a career that spans top creative agencies and innovative projects. I'm currently a Creative Director at Peppery (since July 2024), where I lead integrated campaigns and guide creative teams. Previously, I held Creative Director roles at eBrainz (2020) and Purple Cow (), overseeing concept development, storytelling, and brand strategy.

Before stepping into creative leadership, I spent over a decade as a Senior Copywriter—working freelance and full-time at agencies like F/Biz, WMcCann, Mutato, GUT São Paulo, Talent, Wunderman, Africa, AlmapBBDO, Isobar Brazil and Grey Brazil. My copywriting journey has taken me through a wide range of industries and formats, always focusing on bold ideas and culturally relevant storytelling.

I also taught Advertising Creativity at CUCA, helping nurture the next generation of creatives.

Along the way, I've partnered with brands like Itaú, P&G, NIVEA, FIAT, Chevrolet, Jeep, Volvo, RAM, Mercado Libre, Mercado Pago, Samsung, SoftwareOne and VIVO.

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Mohamad Islam

Graphic Designer

United Kingdom

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CTN Communications

United Kingdom

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Nicholas Pelekanos

Creative

United Kingdom

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Darling Collective

United Kingdom

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Emily

Photographer/Stylist/Art Director, Freelance

United Kingdom

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Christian

Copywriter, Freelance

United Kingdom

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RING jewellers

United Kingdom

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Janet Duane

United Kingdom

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MullenLowe London

United Kingdom

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Giedre Balcytyte

Illustrator designer

United Kingdom

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Richard Kuta

Sr. Designer / Project Manager, A Thirsty Bottle

United States

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Joe Swift

Photographer

United Kingdom

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Georgie Fearns

Illustrator, Georgie Fearns Illustration

United Kingdom

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Ollie Dearn

PR & Marketing Director, Havas London

United Kingdom

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Emma Wagstaff (Née Vaughan)

Freelance Creative Designer / Art Director / UI, Wag The Tail Design Ltd

United Kingdom

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James Allan

United Kingdom

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Amel Mahfouf

Creative Designer & Photographer, Printed.com

United Kingdom

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White Rabbit Budapest

Hungary

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Natalie

graphic designer & creative artworker, freelance

United Kingdom

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Julie Thomas

Graphic Designer

United Kingdom

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