. . .

About me

Award-winning Creative Director and Copywriter with 15+ years of experience.
I believe brands can be a real part of people's lives. My goal is to help make that happen by pushing creative boundaries, giving voice to different perspectives, using tech to support communities, and building ideas that tap into culture. Whether it's through storytelling, strategy, or innovation, I'm all about creating work that connects and sticks.

I've built a career that spans top creative agencies and innovative projects. I'm currently a Creative Director at Peppery (since July 2024), where I lead integrated campaigns and guide creative teams. Previously, I held Creative Director roles at eBrainz (2020) and Purple Cow (), overseeing concept development, storytelling, and brand strategy.

Before stepping into creative leadership, I spent over a decade as a Senior Copywriter—working freelance and full-time at agencies like F/Biz, WMcCann, Mutato, GUT São Paulo, Talent, Wunderman, Africa, AlmapBBDO, Isobar Brazil and Grey Brazil. My copywriting journey has taken me through a wide range of industries and formats, always focusing on bold ideas and culturally relevant storytelling.

I also taught Advertising Creativity at CUCA, helping nurture the next generation of creatives.

Along the way, I've partnered with brands like Itaú, P&G, NIVEA, FIAT, Chevrolet, Jeep, Volvo, RAM, Mercado Libre, Mercado Pago, Samsung, SoftwareOne and VIVO.

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Following

Saatchi & Saatchi London

United Kingdom

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Osiris Senluy

Media, Freelance

Chile

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Paul Barbera

Photographer, EW agency

United States

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Luke D'Arcy

President, UK

United Kingdom

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Sandra Heytmajer

Graphic Designer, Heytmajer Consulting

United Kingdom

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Ayman Lasheen

c.e.o, Lasheen Design and Printing

Egypt

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James

Graphic Designer, Bailies Coffee Roasters

United Kingdom

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Pete Williams

Art Director, pWilliams Creative ltd

United Kingdom

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Olga Jaszewska

Interior Designer, Freelance

United Kingdom

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Laurie Barraclough

Copywriter, Freelancer

United Kingdom

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Daryl

Illustrator, Global Social Innovators

United Kingdom

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Shane Smith

VP Creative Production, Jellyfish

United Kingdom

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Kai Rocha

Photographer and Brand Manager

Portugal

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Pedro Garcia

Graphic Designer, Medicanimal

United Kingdom

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Chrysa Theochari

Graphic designer

United Kingdom

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Paul

Art Director

United Kingdom

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Dee

Graphic Designer

United Kingdom

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Elisabeth Straub

Creative Copywriter

Germany

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Sony Interactive Entertainment

United Kingdom

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Thomas Caslin

Graphic Designer

United Kingdom

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