About me

Consultant Creative Director and freelance digital experience designer, specialising in UX/UI, all things apps and streaming. With over 16 years in the industry, a first class honours degree, advanced learning in Generative AI from MIT, Digital User Experience & Research Methods and a genuine curiosity in the future of people, design and tech.

Known for disruptive thinking and an entrepreneurial mindset, my work balances distinction with familiarity. A partner for brands, agencies and creators, as well as some of the most innovative start-ups working on award-winning projects creating intuitive and user-centred digital products, across multiple sectors including sports, fintech, e-sports, FMCG, broadcasting, crypto, VR, AR & AI, fashion and luxury.
Founder and Creative Director of the London digital design studio Misfit, mentor to young designers, passionate photographer and traveller.

Pete's work

Guiness Six Nations

arc bank

Munster Rugby - All access streaming building the community of Irish Rugby.

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