About me

Consultant Creative Director and freelance digital experience designer, specialising in UX/UI, all things apps and streaming. With over 16 years in the industry, a first class honours degree, advanced learning in Generative AI from MIT, Digital User Experience & Research Methods and a genuine curiosity in the future of people, design and tech.

Known for disruptive thinking and an entrepreneurial mindset, my work balances distinction with familiarity. A partner for brands, agencies and creators, as well as some of the most innovative start-ups working on award-winning projects creating intuitive and user-centred digital products, across multiple sectors including sports, fintech, e-sports, FMCG, broadcasting, crypto, VR, AR & AI, fashion and luxury.
Founder and Creative Director of the London digital design studio Misfit, mentor to young designers, passionate photographer and traveller.

Pete's work

Amex Campus: Virtual Experience Platform

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Amex Campus: Virtual Experience Platform

NEWØRD3R - Cross Platform Ecommerce

LUXIE PAY - Connecting traders to luxury merchant’s around the world.

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