. . .

About me

A creative mischief-maker with a global mindset and a genuine passion for disrupting the expected. I've led teams, inspired bold thinking, and built standout campaigns across Asia, the Middle East, Europe, and the US, guiding world-class brands from big ideas to beautiful execution.

From luxury and lifestyle to sport, travel, and tech, I've helped brands earn the right to be in people's lives. Work that connects across every platform and format, with emotion and meaning at its core.

I believe in fearless creativity, strategic clarity, and leading with both vision and heart. Whether redefining brand tone, mentoring rising talent, or turning 'what if

Much of my career has been spent setting and defending creative standards, and finding the right words for brands that needed to mean something. I created one of the most successful and controversial drink-drive campaigns in recent memory. Wrote a global manifesto that reignited a dormant British sports car icon for a new breed of driver. Repositioned Etihad Airways around a promise, not just a tagline. Led a counter-extremism campaign for the Home Office that reached three million people without a penny of paid media. Generated £42 million from a B2B campaign built on a single human truth. And told the story of the world's tallest building, making it stand for something far greater than a footnote in the Guinness World Records.

I've built frameworks that outlasted the campaigns and led teams of up to 30 creatives under a single philosophy: the restless pursuit of better. Not perfection for its own sake, but a refusal to settle for good enough when something far greater is within reach.

I lead with honesty, invest in the people around me, and work to create environments where the right mix of talent, experience, and inspired thinking produces work that genuinely matters.

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Kat DeTras

Jewellery Photographer, Silver.uk

United Kingdom

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Dizz Agency

United Kingdom

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Marcos Behrens

Graphic Designer / Digital Illustrator, Tangent Graphic

United Kingdom

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Hamza Odat

Multimedia Dirctor

Jordan

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Anna Retouch

Retoucher

Cyprus

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Aimee Wheeler

Graduate, goldsm

United Kingdom

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Marcus Kawamura

Executive Creative Director

United States

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Sfair & Tanji

Founders, Bumblebeat Audio Hive

United States

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Mariya Kravtsova

RETOUCHER | BEAUTY | FASHION | INTERIOR, Freelance

United States

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Yashmin

Founder | Lead Wordsmith, Copy Creative

United Kingdom

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Maren Collet

Illustrator, Graphic Recorder, Event-Illustrator, Freelancer

Germany

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Jon Ashby

Freelance Creative Lead, PA Consulting

United Kingdom

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Jen Haugan

Freelance Creative, nexus studios

United Kingdom

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Ashley

Freelance Creative Director, Ashley Jouhar Creative

United Kingdom

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Beverley

Freelance Creative Designer, Bludesignuk

United Kingdom

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Becca Liversidge

Freelance Creative

United Kingdom

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Gary Cahill

Creative solution, freelance

Bahrain

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Em Barnett

Art Director + Visual Designer + Illustrator

United States

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Mick Pollard

Senior Art Director/Creative, freelance

Australia

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Hijanah Hernandez

Creative Strategist, BBC StoryWorks

Singapore

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