. . .

About me

A creative mischief-maker with a global mindset and a genuine passion for disrupting the expected. I've led teams, inspired bold thinking, and built standout campaigns across Asia, the Middle East, Europe, and the US, guiding world-class brands from big ideas to beautiful execution.

From luxury and lifestyle to sport, travel, and tech, I've helped brands earn the right to be in people's lives. Work that connects across every platform and format, with emotion and meaning at its core.

I believe in fearless creativity, strategic clarity, and leading with both vision and heart. Whether redefining brand tone, mentoring rising talent, or turning 'what if

Much of my career has been spent setting and defending creative standards, and finding the right words for brands that needed to mean something. I created one of the most successful and controversial drink-drive campaigns in recent memory. Wrote a global manifesto that reignited a dormant British sports car icon for a new breed of driver. Repositioned Etihad Airways around a promise, not just a tagline. Led a counter-extremism campaign for the Home Office that reached three million people without a penny of paid media. Generated £42 million from a B2B campaign built on a single human truth. And told the story of the world's tallest building, making it stand for something far greater than a footnote in the Guinness World Records.

I've built frameworks that outlasted the campaigns and led teams of up to 30 creatives under a single philosophy: the restless pursuit of better. Not perfection for its own sake, but a refusal to settle for good enough when something far greater is within reach.

I lead with honesty, invest in the people around me, and work to create environments where the right mix of talent, experience, and inspired thinking produces work that genuinely matters.

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Following

Giulia Lutsetis

Italy

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Broken Antler

Mixed-Media & Multimedia Director, Broken Antler Ltd

United Kingdom

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Ani Plankova

Artist,Graphic Designer,Digital Artist Freelancer

Bulgaria

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Maria Samaniego

Illustrator

United Kingdom

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Hanaa Esmail

Fashion Designer

United Arab Emirates

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Olha Barashkova

Graphic Designer

Ukraine

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Paruna Rendell

Senior Designer

United Kingdom

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Hendrik Gericke

Illustrator, Flying Dutchman Art Services

Australia

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Victoria Mytnik

Branding Designer

United Arab Emirates

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Natali Sadova

Illustrator & Surface Pattern Designer, freelance

Ukraine

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Happy

Fashion Designer, Happy Design Studio

India

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Volodymyr Ozirnyi

Founder and Award-Winning Designer, Dizz Agency

United Kingdom

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Mert Sahin

Photographer, Art Director & AI Content Producer, Freelance

Germany

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Kelly Collins

Freelance Creative

United Kingdom

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Anna Ryk

Costume Maker

United Kingdom

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Helen Haeusermann

Freelance Creative Director

United Kingdom

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Katie Rollings

Photographer, Katie Rollings Photography

United Kingdom

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Chris Turner

Senior Sound Designer/ Director, Jungle Studios

United Kingdom

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KHALINA LIUDMILA

WEB DESIGN | UI/UX | EMAIL DESIGN, Freelance

Ukraine

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Retoucher - Diego Angarita

Retoucher | Key art designer | Finisher | Creative, www.FreelanceRetoucher.com

United Kingdom

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