. . .

About me

A creative mischief-maker with a global mindset and a genuine passion for disrupting the expected. I've led teams, inspired bold thinking, and built standout campaigns across Asia, the Middle East, Europe, and the US, guiding world-class brands from big ideas to beautiful execution.

From luxury and lifestyle to sport, travel, and tech, I've helped brands earn the right to be in people's lives. Work that connects across every platform and format, with emotion and meaning at its core.

I believe in fearless creativity, strategic clarity, and leading with both vision and heart. Whether redefining brand tone, mentoring rising talent, or turning 'what if

Much of my career has been spent setting and defending creative standards, and finding the right words for brands that needed to mean something. I created one of the most successful and controversial drink-drive campaigns in recent memory. Wrote a global manifesto that reignited a dormant British sports car icon for a new breed of driver. Repositioned Etihad Airways around a promise, not just a tagline. Led a counter-extremism campaign for the Home Office that reached three million people without a penny of paid media. Generated £42 million from a B2B campaign built on a single human truth. And told the story of the world's tallest building, making it stand for something far greater than a footnote in the Guinness World Records.

I've built frameworks that outlasted the campaigns and led teams of up to 30 creatives under a single philosophy: the restless pursuit of better. Not perfection for its own sake, but a refusal to settle for good enough when something far greater is within reach.

I lead with honesty, invest in the people around me, and work to create environments where the right mix of talent, experience, and inspired thinking produces work that genuinely matters.

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Following

David Shulman

Global CEO, Havas CX

United States

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Noreen Morioka

Chief Creative Officer, Storied Sports

United States

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Nadine Saab

Video Editor, Freelance

Lebanon

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Eric Chia

Creative & Design Director, W+K

United Kingdom

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Gosia Kalinowska

freelance creative designer, Look Here Studio

United Kingdom

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Christopher Greaves

3D Illustrator / Technical Illustrator

United Kingdom

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Andy Stavrou

Freelance Creative, London agencies

United Kingdom

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Judith Talbot

Freelance Creative Team

United Kingdom

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Kerry Roper

Graphic Designer

United Kingdom

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Abhishek Singh

Executive Producer, POD LDN LTD

Hungary

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Palash Vishnani

UX Designer

India

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Emily Rawson

Midweight Creative (Social & Copywriter)

United Kingdom

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Mark Campion

Creative Director, Fearless Union

United Kingdom

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Andre Havt

Art Director, NoBullShit

Brazil

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Bob Ferraz

Senior Copywriter, NBS

Brazil

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Guilherme Cunha

Creative Art Director, NBS / Dentsu Aegis Network

Brazil

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Henrique Martins

Redator, NBS

Brazil

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André Öberg

Creative Art Director, Ogilvy Brasil

Brazil

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Bruno Athayde

Art Director, Artplan

Brazil

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Leonardo Telles

Copywriter, NBS / Dentsu Aegis Network

Brazil

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