About us

Matter Of Form is a strategic design and technology firm, existing to help brands adapt , innovate and thrive in a fast moving world. We like to think of ourselves, modestly, as the firm for the experience economy. We use strategy, creativity and technology to design brands and seamless digital experiences for high-end organisations in hospitality, travel, property, retail, wellness and luxury goods.

Everything we produce is underpinned by our core values: ‘the spirit of adventure’, ‘good hearted business’, ‘shared success’, ‘humble yet forthright’ and ‘exceptional craftsmanship’.

Our culture is smart, relaxed and collegiate.

Our Chief of Staff, Oona, is always dreaming up new, creative ways to create a healthy, happy and connected workforce – from welcoming puppies to the office, hosting monthly cook-offs and summer soirées in the English countryside, to week-long meditation retreats, yoga, life coaching and wellness workshops, not a week goes by where there isn’t an opportunity to expand the mind, nourish the body or cultivate meaningful connections with others.

We are a diverse and inclusive team, with 19 nationalities and an equal gender split. We’re incredibly proud of our 98.3% staff retention rate over the last 18 months, and believe this is due in no small part to our ongoing commitment to our workforce’s health and wellbeing.


Web Design

Sector Experience

Hotels & Resorts, Retail, Travel


Awwwards Honourable Mentions for Yachting Partners International and Tangle Teezer, Bloomberg Awards for Hospitality, Campaign Best Places to Work 2018, Campaign Best Places to Work 2019, Creativepool Emergencing Agency of the Year 2017, The Drum Agency Business Awards - Shortlisted for Agency Wellbeing, The Drum DADI Awards Agency Of the Year Finalist 2017/2018, The Drum DADI Awards Gold & Silver Winner 2018, The Drum Recommends Top 100 Independent Agencies Census, The E-Commerce Awards Finalist 2017, The eCommerce Awards Agency of the Year 2018, The Mission Goodweb Guide Category Winner, The Transform Awards Europe Category Winner


Affordable Art Fair, Aman Resorts, Banham, Belmond, Bill & Melinda Gates Foundation, Breitling, Cadogan Estates, Chanel, Chelsea FC Foundation, Chiva Som, Claridges, CNBC (UK) Limited, Connaught, Estee Lauder, Fera, Flowerbx, Heckfield Place, Karen Millen, Knight Frank, Lindblad Expeditions, Lucas Hugh, maybourne hotel group, National Geographic, OFFICE Shoes, PA Consulting, Parka London, PwC, Queen Mary University, Shanghai-Tang, Sport England, Swarovski, SWEAR, Tangle Teezer, Tate, Teva UK LTD, Thanos Hotel Group, The Collective, The New Craftsmen, Unicef, University Arms, University of Westminster, World Economic Forum, Yachting Partners International

#28 Ranked Design Agency
Currently No Client Rating
Emerging Agency of the Year 2017 Annual 2020 ShortlistBest Agency to Work For Annual 2019 ShortlistIndependent Agency of the Year Annual 2018 ShortlistYachting Partners International (YPI)Web Annual 2018 ShortlistBest Agency to Work For Best Agency to Work For 2017 Shortlist Annual 2017 ShortlistPA ConsultingOOH Annual 2017 ShortlistKaren MillenWeb
Project featured:Aman Resorts
on 6th May 2016
Project featured:SWEAR London
on 23rd January 2018
Project featured:University Arms
on 2nd July 2018
Project featured:The Rug Company
on 4th July 2018
Project featured:Foodie Fridays
on 6th July 2018
Project featured:Wildsmith Skin
on 7th September 2018
Project featured:Heckfield
on 20th September 2018

Matter Of Form has been a Contributor since 3rd February 2017.

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