ABOUT

SWEAR is an alternative shoe brand with a unique set of eclectic collections that have grunge and punk undertones. The brand had split into two categories in early 2000 - SWEAR London and SWEAR Alternative. However, in 2017, SWEAR sought to revitalise its brand by unifying the two collections. MOF partnered with the brand to launch a cutting edge 360° eCommerce site that would enable customers to create the world’s first truly customisable trainer. Our outcome to date is bold and highly interactive; it is designed for the digital native, and isn’t afraid to throw traditional eCommerce convention on its head.