About me

Over the past two decades I've heard people ask me the same question, 'I know we need to change, I know you can make it attractive — but how can we make it stick

This conundrum is one of the biggest strategic challenges facing modern brands and has become my specialist subject.

Simon Manchipp is a founding partner of SomeOne. Successfully operating at the front line of commercial creativity globally for 20 years, the company is rated as the Design Agency in the UK.

Simon specialises in launching, relaunching and managing the brands of products, organisations and services at all sizes.

Prior to launching SomeOne, Simon founded and ran the design practice called 'NoOne'. The agency successfully ran for six years and was incubated by the 'agency of the decade' HHCL & Partners — part of the WPP network.

While running the creative practices Simon has retained a hands on approach where appropriate.

Happy to do the pitches & new business, the running of projects, working with clients and wider stakeholders.

Experienced in the research & writing of strategic positions to getting into copywriting.

And of course, not forgetting the delicate moments when the creation, design, art direction and deployment of assets comes into play.

A Global speaker on Business, Branding & Design. China / USA / Europe / India / Japan.
Simon's work is highly decorated, with over 120 industry accolades. Including D&AD, CreativePool, Transform, BrandPerfect, The Drum, Design Week, BestBrandAwards2024, Transform Asia, Kyoto Global Design Awards, Tech Behemoth, AWM, Third Sector, UK Gov, Creative Review.

Widely published and a known voice in the Branding sector, Simon has been listed as CreativePool's Branding Designer for the past five years.

Under Simon's guidance SomeOne won 'the double' for The 2024 Design Agency of the Year (Winning both The Peoples Choice and The Jurys vote).

He is particularly proud of the studio being voted CreativePools 'Best Agency to Work For' — and UK Elite Agency league based on client satisfaction (Drum Marketing Awards)

Simon has written design courses and been visiting Assessor of Central St. Martins School of Art, Honorary Professor at The Cass School of Art & visiting lecturer at Universities nationwide.

Awards for clients include:
Atlantis Resources
Belgravia
Beyond
Brent Cross
Cancer Research UK
Canada Water Dockside
Christchurch Oxford
Crystal Ski

Eden Project
Eurostar
FastJet
HCLTech
HiyaCar
Inntravel
Ingham's
Kings Cross
Laced
LeBoat
Likewize
National Maritime Museum
National Museums Liverpool
National Youth Orchestra
Natural History Museum
NewPay
Nuffield Health
PA Consulting
Royal Museums Greenwich
Saga
Santas Lapland
Simmons & Simmons
SpyScape
Student Roost
The Argyll Club
The Princes Trust
UK Parliament
World of Wedgwood
World Travel Market
WorldPay
WorldPay Zinc

Keynote speaker at:
Advertising Week
Brand New NYC
Brand Perfect
Brand Public Debate
Debate Chairman D&AD
European Study Tours
Furore Creative Festival
GCD China British Council Guangzhou & Shenzhen
Glug
Glug Events
Huddersfield University
Kyoorius Design Yatra Goa
Liverpool Design Symposium
Monotype
The Cass School
Transform Conference
TypoBerlin
TypoLondon
Typographic Speaker for Monotype
West of England Design Forum at Arnolfini
Young Creative Chevrolet
Board of Trustees for D&AD
The Sunday Times
The BBC World Service
Business Daily The BBC
Channel 4

Jury member for:
Creative Review
D&AD Branding
Debate Chairman D&AD
Design Week Awards
Drum Dream Awards
GDC China
HiiBrand Awards
IDI
Transform

Simon's articles

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Simon's articles

Why Human Creativity Is Becoming More Valuable in the Age of AI

Search Traffic Is Breaking: What It Means for the Future of SEO

AI and Creativity: How AI Is Commoditising Average Creative Output

Why Trust Is Becoming More Valuable Than Reach in Marketing

The Best Paid Emerging Creative Roles in 2026: From Creative Technologist to AI Product Manager

Agency Pricing Models Explained: Retainers vs Day Rates vs Project-Based Pricing

20 Fictional Brands and Companies from Movies, TV and Games You’ll Recognise

Innovation in Packaging Design: Ideas That Transformed the Industry

The Most Iconic Shirt Designs of All Time

Famous Advertisers: The Most Influential Figures and What Made Them Leaders

The Most Luxurious Brand Identities Ever in Premium Branding

Best Print Ads of All Time: Creative Print Ad Examples That Actually Worked