The Leo Burnett network promotes a core belief called The HumanKind Scale at all its international offices. It’s a value that shifts the focus from advertising, brand propositions and marketing to being more about people and purposes that serve true human needs.
The agency's Mexico
Money does peculiar things to creative people. Someone who can confidently defend a concept in front of twelve sceptical stakeholders can suddenly become a nervous wreck when asked, “Is there any flexibility on your rate?” The instinct...
Posted by: Benjamin Hiorns
New business used to be understood as a department. Usually, it was one relentlessly upbeat person with an alarming number of LinkedIn connections, a battered credentials deck and the apparently superhuman ability to sound excited about another...
Posted by: Benjamin Hiorns
In the coming days, dozens of momentous events are set to arrive en force. The ever-enticing list includes some of our world’s most famous cultural and creative-industry gatherings, which are set to welcome attendees virtually and/or in person...
Posted by: The Darnell Works Agency
