Organising a creative hack can be a great way of getting people to interact with your brand and overcome a problem as part of a team.
Non-profit organisation Sightsavers works to protect eyesight and the fight for disability rights and held a session to raise awareness about a disease related to its cause. Neil Ayres, global head of online and design, offers advice on how to make yours a success.
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Hiring a copywriter can appear deceptively simple. You read a few samples, check they understand apostrophes, ask whether they’ve written for a business vaguely similar to yours and give the job to whoever used the word...
Posted by: Benjamin Hiorns
The biggest misconception to come out of Cannes this year is that AI is changing creativity. It isn't. What it's really changing is where value sits. For decades, the industry has attached value to execution, production and craft. AI is compressing...
Posted by: Jon Williams
Talent is a funny thing. Everybody wants it, nobody can agree how to measure it and, once somebody has been labelled “naturally talented,” we tend to behave as though they emerged fully formed from a tasteful cloud of Adobe shortcuts and...
Posted by: Benjamin Hiorns
