Today's video is all about brand building. At my first agency, Screamer Co., we helped client's find their brand voice. In the discovery phase of doing that, we hosted a fun little exercise to help them look at their brand in a fresh, new way. It was always a hit and the client loved it. I'm here to share that exercise with you today. Enjoy!
As creatives, we tend to sneer at the concept of “business”, at least in public. Our work is, after all, heartfelt, honest and pure and exists to elevate ideas and mould minds. It also exists, however, to make money. Because acumen and...
Posted by: Benjamin Hiorns
Times have changed since the halcyon days of Mad Men. Many agencies are established enough that they rarely (if ever) need to go through the traditional pitching process. For smaller agencies, however, or for situations where a brand is the belle of...
Posted by: Benjamin Hiorns
The popularity of digital video content is undeniable. Facebook, YouTube, Instagram and TikTok, all heavily video-based, are among the top social media platforms. For many young audiences, these platforms, along with a host of streaming services, are...
Posted by: Taker | Maker