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Leaders

Designs unveiled for Bath Quays Bridge competition

Six designs from six different teams were revealed this week for a new bridge over the River Avon in Bath. The Bath Quays Bridge will link a new development on the bank of the River Avon with Bath's UNESCO-protected city centre, which is renowned for...

Posted by: Creativepool Editorial
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Features

The Price of Reality: Why the Royal Photo Manipulation Saga Matters

Generally speaking, the morning after the Oscars means everyone talking about the Oscars, trading opinions on the gaffes, the big musical numbers and the controversial wins. This year, however, I awoke the morning after not to hordes of messages...

Posted by: Benjamin Hiorns
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Features

”Will you do that for free?” - The Price of Creativity

Would you do that for visibility? Imagine this: you have the flu (which is really the least worrying thing that can happen to you this year, believe me) and you go to your doctor of choice to have some medications prescribed. You then head to the...

Posted by: Antonino Lupo
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Inspiration

Member Spotlight: Kevin Myers' art packs a punch

Some of the characters in Kansas City-based illustrator Kevin Myers’ portfolio include Batman, Captain America, Spider-Man and Wolverine. But there are also lesser-known characters like Hellboy, The Main Man and Dawg and Silver Surfer...

Posted by: Creativepool Editorial
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Leaders

Apple App Store raise price of all apps by 25% because of Brexit

With the post-Brexit pound plummeting faster than Donald Trump's approval rating, Apple have decided to set a terrifying precedent in the tech community by raising the price of all apps in the UK by 25%. In real terms, this means an app that used to...

Posted by: Creativepool Editorial
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Leaders

Fisher-Price make a wish for 2015's newborns

Fisher-Price, the children's toy manufacturer, has started 2015 with an ad that aims to tug at the heartstrings of mothers and fathers across the world. The 90 second clip, which debuted over the weekend, shows some of the first babies to be born in...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns
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Leaders

How technology is shaking up the voice-over industry

I guess you know you're an advertising geek when you spend time spotting which actor is currently doing the voice-over on which spot for which brand. At the moment Caroline Quentin and Hugh Dennis seem to be leading the pack in the UK, with at least...

Posted by: Magnus Shaw
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Features

The rise of the challengers

Purpose-driven brands are proving that businesses can be a force for good, while changing consumer behaviour and unsettling the incumbents. Our Brand Strategist, James, tells us more. In a world that’s rapidly changing and constantly...

Posted by: Better
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Industry

The Implications and Complications of AI Branding #BrandMonth

There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...

Posted by: Benjamin Hiorns
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Features

The existential horror of virtual influencers #PredictionsMonth

If you thought the bog-standard former Love Island contestants and overly enthusiastic gamers that make up so much of the influencer space were bad, you ain’t seen nothing yet. This year, with AI entrenched in our culture in a way that would...

Posted by: Benjamin Hiorns
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Inspiration

Alpro’s global redesign emphasises flavour #BehindTheBrand

According to research, the dairy alternatives market is worth $24 billion USD globally. With more and more brands to compete with, Alpro - a veteran of the category - has unveiled a global brand refresh from Elmwood London, which places a greater...

Posted by: Creativepool Editorial
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Inspiration

Should brands be giving freebies to influencers? #PredictionsMonth

Depending on who you ask, influencers are either a blight on the media landscape or the “most organic and transparent way to bring new audiences to your brand”. I, as ever, fall somewhere in the middle. I appreciate the appeal of somebody...

Posted by: Benjamin Hiorns
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Industry

Are agencies ready for true AI disruption in 2024? #PredictionsMonth

What better way to celebrate the “most depressing day of the year” than by pontificating over the collective demise of the creative industries? I jest, of course, but there is a surprising amount of doom mongers out there who would have...

Posted by: Benjamin Hiorns
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Inspiration

Is the ‘Dumb Money’ movement really so dumb?

In early 2021, millions of ordinary people across the US started buying shares in the declining video game store GameStop - investing tens or even hundreds of thousands of dollars. Their investments were ridiculed by financial experts, but the...

Posted by: Creativepool Editorial
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Workshop

How to hire a Digital Designer

In an increasingly digital world where companies are always competing to build their online presence, hiring an experienced digital designer is of paramount importance and the hiring process should reflect this. The guide below will take into account...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on UX/UI Designer & Art Director Emilio Cid

How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...

Posted by: Creativepool Editorial
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Inspiration

When Branding, Politics & Capitalism Collide

We live in a dangerously divided world where politics, branding, and capitalism continue to collide. Fueled by social media’s immediacy, vast reach, and influence, and a society stoked by activism, we’ve never been more socially...

Posted by: Lysle Wickersham
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Features

Halloween Campaign Roundup 2023 #HolidaysMonth

I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...

Posted by: Benjamin Hiorns
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Workshop

The importance of branding for B2B – Part II: Marketing

B2B brand awareness matters more than ever - and the data backs it up. Brand awareness is the top priority for B2B businesses in 2022[1], not just in the UK, but worldwide[2]. B2B companies have historically always been about leads, sales, and cost...

Posted by: Think Design Manchester Ltd

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