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Leaders

KOREAT 2015 Unveils Korea’s Top 50 Restaurants Ranking

Korea recently saw the inaugural launch of its very own Michelin Guide-style top 50 ‘best’ restaurants ranking guide in the country, KOREAT. With the aim of creating an authoritative ranking of Korea’s top restaurants for locals and...

Posted by: Leo Burnett Asia Pacific
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Leaders

Cheil partners with powerhouse, Mirriad in South Korea

Cheil Worldwide have entered into a new long-term partnership with Mirriad, a world leader in native in-video advertising, which will enable Cheil to strengthen its leadership in the digital advertising market as well as enhance Mirriad's market...

Posted by: Creativepool Editorial
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Leaders

Is Son-Heung-min the biggest brand in South Korea?

Son-Heung-min is more than just a footballer in South Korea and a new short documentary-style film for Bleacher Report Football proves it. The forward, who currently plays for north London club Tottenham Hotspur, has been in England since 2015, but...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From High Fashion to North Korea

Spring - Browns Fashion Spring has rebranded fashion retailer Browns, including a redesigned logo, packaging, store design and website. Founded in 1970, this marks the London-based retailer’s first rebrand in 40 years. The aim is to reflect...

Posted by: Creativepool Editorial
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Leaders

South Korean creatives lampoon Kim Jong Un with fake LinkedIn profile

Whilst the concept behind North Korean dictator Kim Jong Un is genuinely terrifying; a real-life King Joffrey with a god complex born of indoctrinated power and a revolving cabal of yes men, the man himself is rife for parody. One of my favourite...

Posted by: Benjamin Hiorns
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Leaders

South Kensington gets an artistic makeunder

The “Transforming South Kensington” competition by the Exhibition Road cultural group recently came to and end, with the eleven competing groups narrowed down to a final three. The competition, which was organised in conjunction with the...

Posted by: Creativepool Editorial
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Leaders

ENGINE reveals brutal reality of South Africa's 'Instagram lions'

If you enjoyed Disney’s The Lion King remake this summer, chances are you’ll love this new film created for the Born Free Foundation. Until the end, that is. The international wildlife charity has launched a campaign to raise awareness...

Posted by: Creativepool Editorial
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Leaders

DraftFCB South Africa announce new name and CI roll-out

Brett Morris, CEO of DraftFCB South Africa, announced yesterday his agency is planning to roll-out a rebranding campaign, following on from the announcements on the 10th of March that the entire global network and all of its collective agencies is to...

Posted by: Benjamin Hiorns
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Inspiration

Speaking South African

It’s no revelation that language defines our lives. Through our interactions and understanding, our laughter, comfort and our survival, language plays a leading role in every little moment. We all know the value of a smart and beautifully...

Posted by: Nikki Bentley
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Leaders

TBWA eyeing up a potential six new South African acquisitions

According to TBWA\South Africa CEO Derek Bouwer, TBWA is looking to acquire as many as six new agencies over the next year within the region. The group, which is owned by the Omnicom holding company recently acquired 80% of HDI Youth Marketers, the...

Posted by: Benjamin Hiorns
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Leaders

Crimson Hexagon expands to WeWork's new South Bank location

The social media monitoring and analysis software company Crimson Hexagon, recently opened its new European headquarters on London's South Bank within the “WeWork London” workspace. The new office is home to a team that's expected to...

Posted by: Benjamin Hiorns
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Inspiration

A spotlight on one of the most exciting new agencies in South America

Nicolas ‘Nico’ Perez is an ambitious, ‘ideas-first’ bilingual Creative Director and Copywriter from Chile with 10 years of experience working in different countries and creating integrated campaigns for major brands like...

Posted by: Creativepool Editorial
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Leaders

A barbed wire piano commemorates Korean independence

The Korean Ministry of Unification has joined forces with Cheil Worldwide, the advertising arm of Samsung, to unveil the strangely beautiful “Piano of Unification,” a project which commemorates Korea’s 70th anniversary of liberation from...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Cheil UK – Absolut Vodka Absolut, Pernod Ricard’s leading brand of premium vodka, has handed Cheil UK a global off-trade retail design brief to focus on ensuring a globally consistent in-store brand identity. The agency secured the work after a...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Cheil Worldwide

Helping North Korean defectors regain their mental health South Korean-North Korean Translator Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate”...

Posted by: Creativepool Editorial
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Leaders

AD STARS 2016: The Big Winners

The winners of the 9th annual AD STARS awards were announced this weekend on Saturday, 27th August, at a gala ceremony held in Busan, South Korea. The winners were chosen from a shortlist of 1,680 finalists from 42 countries. Overall, AD STARS...

Posted by: Creativepool Editorial
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Leaders

Cheil Worldwide's latest innovations are improving life

Whilst it began life as an agency created specifically to service Samsung, Cheil has gone from strength to strength in recent years with work that continues to push boundaries and make people think. Here, we've highlighted two recent campaigns from...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Saatchi & Saatchi London taps 72andSunny ECD Saatchi & Saatchi London has hired the former ECD of 72andSunny New York to be its new chief creative officer. Guillermo Vega will join the agency on October 1 following the departure of Andy Jex, who...

Posted by: Creativepool Editorial
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Leaders

Dying to be happier? It's your funeral

Contrary to what you might think, based on my frequently acerbic blog posts, I am not a complete misery. Oh, things annoy me, sure. And truth be told, probably more so than the average person. As my dad used to say, “I don’t suffer fools...

Posted by: Ashley Morrison
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Leaders

Top 10 Account Wins of the Week

Karmarama - Philadelphia Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as their new lead creative agency across Europe, following a competitive pitch at the end of last year. Philadelphia tasked agencies to...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Common Industry - NME Common Industry has announced its partnership with NME, the prestigious music and entertainment media brand. The agency will provide strategic consultancy for a series of upcoming projects, with a view to developing a new...

Posted by: Creativepool Editorial
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Leaders

Malcolm Poynton on why you should nurture your ambitions

"It’s always incredibly exciting to build creative teams and inspire them to achieve things greater than they ever expected." Malcolm Poynton is a leader many professionals in the industry would envy. Grown up in New Zealand with sports and...

Posted by: Creativepool Editorial
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Leaders

McCann study reveals the truth about global brands

A new study conducted by McCann Truth Central, McCann Worldgroup’s global intelligence unit, took an in-depth look at the changing dynamics of global brand marketing today, concluding that building global brands today requires a more nuanced...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is...

Posted by: Creativepool Editorial
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Leaders

New York Festivals Winners Announced

New York Festivals International Advertising Awards competition announced the 2015 award-winners last week at the New York Show gala held at the renowned Jazz at Lincoln Centre's Frederick P. Rose Hall in New York City. New York Festivals is...

Posted by: Creativepool Editorial
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Inspiration

World Cup Posters

So you're all ready to go. The brand new Full HDTV has arrived. The iPhone app uploaded. The Daily Star wall chart is mounted over the fireplace. And a replica of the trophy created entirely from beer cans has started to form in your lounge. Yes,...

Posted by: Creativepool
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Inspiration

Emerging contemporary artists you should definitely know

Looking at the contemporary art scene is not an easy task. Especially because the cutouts, themes, platforms and diversity are the size of planet Earth. One way that I always prefer is to find something in the artwork that takes me out of the...

Posted by: Daniel
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Leaders

Top 10 Account Wins of the Week

Grey London/Cirkle/Bountiful Cow - Lily's Kitchen Lily’s Kitchen, the UK’s number one ethical pet food brand, has appointed a roster of three agencies to drive awareness, fame and conversion of its ‘naturally nutritious’ food...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Unlimited Group Unlimited Group has announced the appointment of Sarah Shilling as its new Group Chief Marketing Officer. Previously Managing Partner, Brand at Unlimited Group, Sarah joins the Senior leadership team as Unlimited Group embarks on a...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Quiet Storm Quiet Storm is bolstering its creative department, digital offering, and client servicing with three senior new appointments. Award-winning creative Laurence Quinn joins the independent agency as Creative Director, Scott Powney as...

Posted by: Creativepool Editorial

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