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Inspiration

Meet the artist behind The World's Smallest Portfolio

Two weeks ago, jelly London set D&AD New Blood Festival-goers a brief entitled Making Your Mark. The aim of the brief was to get students promoting themselves and to get their work noticed. jelly received so many great submissions, but one really...

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Features

The world's smallest movie: A Boy and His Atom

Big is beautiful but small can also be mightily impressive - including when it comes to design, illustration or animation on a tiny scale. And I'm not talking about those people on Brighton Pier who write your name on a grain of rice. No, I'm talking...

Posted by: Ashley Morrison
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Inspiration

A world without freelancers?

Like many UK animation studios, we’re an SME. We deliberately keep the team small and specialised. It has downfalls of course, capacity and scheduling can be one thing. However the biggest positive is using freelancers. Below are a few reasons...

Posted by: Mighty Giant
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Leaders

The Freelancer Grind: Creating an eye-catching portfolio

You need a strong online portfolio to be able to make a good impression on prospective clients. Many designers I meet have weak portfolios and wonder why they don’t find work. Your portfolio showcases you as a designer, your skills and...

Posted by: Hashmukh Kerai
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Features

Creative Discussions: Jason Yates & the Protein World Transformation

Jason Yates is many things. He’s a former actor who has appeared on some of the biggest shows in the UK (including Eastenders), a visionary marketing mind and a bloody nice bloke. First and foremost, however, he is the Managing Director of...

Posted by: Benjamin Hiorns
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Leaders

A Short History of Guinness World Records Day

Happy Guinness World Records Day! Launched to celebrate the day the Guinness World Records book sold its 100 millionth copy, the 12th annual GWR Day will see upwards of 600,000 people around the world attempting to secure their place in the history...

Posted by: Guinness World Records
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Workshop

How to achieve the perfect portfolio - Part 2

So, carrying on from Part 1; you’re working and you’re producing great creative work. It’s time to tell the story of your illustrious career, but more importantly, it’s about keeping the new chapters coming. Remember to check...

Posted by: Fabrik
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Workshop

How to achieve the perfect portfolio: Part 1

For most of us the days of creating our own portfolios from scratch are way behind us now (except if you're a developer), so make life as easy as possible for yourself by using portfolio builders, creative services and platforms that are designed for...

Posted by: Fabrik
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Inspiration

Meet Shota Kotake: Guinness World Record-Breaking Artist

Well, that’s the aim, anyway. Japanese-born Shota Kotake is on a mission. Not quite a holy mission, but one that nonetheless involves him painting the portrait of a priest every day for three years. That priest, though, is Father Ted, the...

Posted by: Ashley Morrison
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Leaders

Bates CHI&Partners host second Singapore Portfolio Night

Bates CHI&Partners announced recently that they will be hosting the Art Director’s Club (ADC) Portfolio Night, the world’s largest advertising portfolio review, in Singapore on Wednesday 20 May. This is a one-night-only event, which will be held...

Posted by: Creativepool Editorial
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Leaders

Two significant promotions in the ad world

Two big appointments were announced yesterday. The first concerns Lindsay Pattison of the WPP media agency Maxus, the smallest of the media agencies within GroupM, the division of WPP that oversees media, also overseeing MEC, MediaCom and Mindshare....

Posted by: Benjamin Hiorns
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Workshop

Design Portfolio Tips for Designers

Here's some industry advice on how to best showcase your creative potential in your design portfolio. Whether you're aiming at a creative role as a Graphic Designer with an advertising agency, or an Art working job for a blue chip client, we have...

Posted by: Creativepool
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Workshop

How to... Create a portfolio that best suits you.

Your portfolio is one of the most important things that need to be considered when thinking about applying for a new job. Us "old schoolers" have all spent countless hours trudging around Soho with our A2 portoflio in tow, ending the day with a...

Posted by: Creativepool
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Features

5 Minutes with... Marc Bessant, Real World Records

by John Fountain. Marc is the in-house designer and creative director at Real World Records, the label founded by WOMAD and Peter Gabriel. Over the past 12 years he has been responsible for over a hundred CDs, vinyl sleeves, T-shirts, flyers,...

Posted by: Creativepool
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Workshop

Portfolio Tips

What happens when you do get an interview? How will you ensure your portfolio impresses your interviewer or client? Here are some tips that are essential in creating a great portfolio: 1. Keep it to an A3 size minimum Contrary to what your tutors...

Posted by: Creativepool
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Inspiration

Seeing the world differently with Virgin Atlantic | #BehindTheIdea

The first work for Virgin Atlantic created by Lucky Generals launched last month introducing the the new endline “See the world differently”, which acknowledges the travel industry is entering a new era. The campaign is headlined by a...

Posted by: Creativepool Editorial
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Industry

Build Your Art Direction Advertising Portfolio From Scratch

Hey all! It's been a while. Anyways, I did a thing! I wrote a book to help aspiring art directors come up with ideas, build their creative portfolio from scratch, and land a job in the advertising industry. You can check out the book on Amazon here!...

Posted by: Kevin Forister
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Features

How one agency is reintroducing web standards to the world

In February 2020, digital design and technology agency Studio 24 was awarded the contract to redesign the website of the World Wide Web Consortium (W3C). For those unaware, this is the prestigious, international organisation founded by the inventor...

Posted by: Creativepool Editorial
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Industry

Getting the world's to-do list 'done' | #BehindTheIdea

We all love to-do lists and post-it notes. Ticking a box and binning a sticky give us great satisfaction - so why shouldn't we look at the UN's Global Goals like a gigantic to-do list for the world? This was the idea behind one of the latest...

Posted by: Creativepool Editorial
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Leaders

Bringing your creative kicking and screaming into the digital world 

The way people consume information and entertainment has changed a great deal over the past decade or so. Traditional channels like print, which fell in circulation by 55% between 2010 and 2020, are no longer the places where consumers look to keep...

Posted by: Creativepool Editorial
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Leaders

How to master the virtual pitch in a hybrid working world

As we move towards a new normal of hybrid workforce and increasingly virtual environments, pitches also move to the virtual scene and agencies will soon be required to up their game in a yet fiercer and more competitive environment. When you look at...

Posted by: Creativepool Editorial
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Features

Can creativity change the world?

How can creatives change the world? We are just about coming out of a society-shattering pandemic, one that brought a cataclysmic series of changes into our daily habits. With the gap between consumers and brands now shrinking by the day, the...

Posted by: Antonino Lupo
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Leaders

The value of individualisation in the new world of retail

When you think of retail and Covid-19, you can't help but feel a sense of discomfort pretty much off the bat. Retail has been heavily hit in the middle of this pandemic, with high street stores and firms closing up, tourism going down and an overall...

Posted by: Creativepool Editorial
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Leaders

Pivoting in the face of the new world

This piece is all about the "P" word. You have been warned. "Pivoting" is a palpable and prevalent protagonist in brand paradigms, purpose and communications, enough to possibly sound repetitive and preposterous to hear. But how do you pivot during...

Posted by: Creativepool Editorial
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Inspiration

Choosing Brands To Work On For Your First Portfolio

When starting off on your journey to become an art director or copywriter, you've got to put together a portfolio of spec work (fake ads for real brands). But how do you go about choosing the right products and services to make ads for? What types of...

Posted by: Kevin Forister
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Inspiration

Portfolio Critique: Mighty Morphin Portfolio Ranger

Zach Abraham loves Power Rangers, cheesy design, and sneakers but we won't judge him for that (especially sneakers... I freakin' love sneakers...). But this aspiring art director has come to the channel to get his creative portfolio critiqued, so...

Posted by: Kevin Forister

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