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The Great Depression aside, there has rarely been a worse time to apply for a job. And yet for anyone leaving college or school, or simply attempting to recover from the cruelty of redundancy, it has never been more essential. So with high hopes and...
Posted by: Creativepool
Opening titles to a movie should tell us more than simply the name of the flick. At best they should draw us in, set the scene, tantalize, wake us up, introduce us to a weird new world, make us laugh or failing all that - just simply entertain. What...
Posted by: Creativepool
From the moment the brief lands on the table and the creative team cast their eyes over the words 'TV Script' the salivating begins. Will this be the one? The one with the inexhaustible budget. The one that shouts 'GO BIG'. The one that doesn't...
Posted by: Creativepool
Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...
Posted by: Creativepool
As the Olympics and the Jubilee draw closer there is an ever increasing sense of patriotism and British pride emulating from all around. The V&A are marking the event in their own intriguing way by staging a major exhibition entitled 'British Design...
Posted by: Creativepool
Now Hollywood is the territory of bean counters rather than creative visionaries, we should be not at all surprised when Space Chimps 4 fails to live up to its, admittedly limited, promise. However, back in the mists of time, truly great movies were...
Posted by: Creativepool
I was a human rights worker, specialising in gender and conflict in West Africa, when my first book was published. The freelance life appealed to my sense of adventure, so I tendered in my resignation. Here, in no particular order, are the lessons...
Posted by: Creativepool
Years back it was said that creative people that chose to go freelance were either too old to be considered for full-time employment or simply not good enough to cut it in a top agency. In those days, I’m going back to the 80’s here, the...
Posted by: Creativepool
You’ve been working on a nightmare brief for the last four days. It’s been a dog and so far you’ve come up with zero. You’re staring out of your office window and slowly but surely the panic begins to set in. It’s...
Posted by: Creativepool
My God, this is going to be a disaster, said Roy Thomson, the owner of The Sunday Times back in 1962. He was talking about the launch of the very first colour magazine to be included with a newspaper a maverick step forward and gamble when newspapers...
Posted by: Creativepool
Stop-motion clips seem to popping up all over the place at the moment. With the popularity soaring for this fantastic technique, the bar has really been raised for the standard of clips. From individual projects to all the way to company adverts,...
Posted by: Creativepool
Unless you're getting on a bit, you probably haven't given much thought to what sort of coffin you'd like to be buried in when the time comes. There's a funeral director in Golders Green that displays one in his window with a picture of a Spitfire...
Posted by: Creativepool
Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...
Posted by: Creativepool From cool and tasteful to wacky and downright weird, effective product packaging can enable a product to be seen in an entirely new light. Here are ten of my absolute favourites. From spaghetti to headphones, this list covers all and any types of...
Posted by: Creativepool
In case you've haven't noticed, there's a new silent film called The Artist and it's getting some rave reviews. Not only is it silent, it's also shot entirely in black and white. It doesn't have any big name actors in it and the storyline is about a...
Posted by: Creativepool
It'a college. No it's not, it's a record label. Sorry, it's a TV studio. Hang on, no, it's a computer games firm. Let's start again. Confetti is definitely a bar and meeting place. And all of the above, it seems. Nestling in the centre of...
Posted by: Creativepool
The Saatchi Gallery has just opened a new film and screening room, just around the corner from the Saatchi Gallery on the King's Road. The first artist to take up residence in this room is Christopher Baker, a scientist-turned-multimedia artist who...
Posted by: Creativepool
Twitter is a platform frequented by young liberals and techy celebrities, or their PR companies, but New Years Eve welcomed a very interesting new recruit, no less then Britains most-hated OAP Rupert Murdoch. Murdoch has previously referred to the...
Posted by: Creativepool
Sunell's story begins in Uniondale, South Africa, where after studying Fine Art for 4 years later, it suddenly dawned on her that by doing so she'd probably doomed herself to life of poverty and rejection. In her panic she decided not to change...
Posted by: Creativepool
In truth no one knows. Conversations we’ve had with many of our clients show that 2012 holds a certain unpredictability, which is making many a little nervous. There seem to be a lot of pitches around and enough work for everyone but with the...
Posted by: Creativepool The number of fonts available for easy download has reached an enormous quantity. Similarly, the number of font 'search and download' sites has also taken off massively. With each font site incorporating its own unique features and novelties there is...
Posted by: Creativepool Question: if a piece of art can literally be mistaken for rubbish, does that make it rubbish? No, not necessarily '“ but it does raise an interesting and valid question about whether art can ever be called 'bad' (or 'good') and whether it...
Posted by: Creativepool If there is one iconic image which sums up all that is glamour and stardom within the realms of fashion and Hollywood then it has to be that over-exposed, stark image of Audrey Hepburn’s eyes, eyebrows and lips from the 1957 musical Funny...
Posted by: Creativepool
Any regular movie-goer will be familiar with the use of CGI effects in sci-fi, fantasy and other animated movies. They can be as or even more visually stunning than a 'real' film because the only limit is the imagination of the director and the...
Posted by: Creativepool
Li Wei is a Beijing-based performance artist who has been wowing viewers with his gravity-defying images for the past 11 years. His latest series 'The Lightness of Being' is currently being displayed at the Lucca Photo Fest in Italy, a festival he is...
Posted by: Creativepool You can hardly move in an inch in a shop these days without being confronted with fair trade this and that and an ending array of ethical options for your every consumer need. Once an option for dreadlocked hippies and mother earth types, ethical...
Posted by: Creativepool The humble Rubik's Cube has come a long way since it's inception in 1974. The original version of the cube still remains cool in its simplicity but in the last 37 years we have seen its reincarnation and influence in everything from awesome...
Posted by: Creativepool
So you've seen Avatar in 3D and marvelled at the special effects. Let's leave aside that the story itself was banal nonsense for the moment and just agree that, visually, it was pretty impressive. But while anyone over the age of 30 is still...
Posted by: Creativepool A few weeks back, Creative Review invited people to put forward their favourite slogan. The visual communications magazine said, Slogans are the epitome of the copywriters' art: the hopes, aims and very essence of a campaign or an organisation...
Posted by: Creativepool
Hello dear blog readers. Apologies for posting this so late in the day but I have been out at the V&A Museum all afternoon trying to get my head around just what exactly Postmodernism is. Stupid though this may sound I managed to complete my art...
Posted by: Creativepool
The USB ports in our computers have facilitated a wide range of different product and marketing opportunities. From guitars that can be plugged straight into our computers to nifty branded storage freebies that get handed out like sweets at IT...
Posted by: Creativepool
I don't know about you, but I'm obsessed with sleep largely because I don't get enough. But if you're a regular traveller, and especially if you can't afford a business-class flat bed, then you may well suffer more than most with a wrecked internal...
Posted by: Creativepool
Social Media Week took place in London during February. For those who don’t know, Social Media Week is an annual event which is run all over the world. There are live streams to view and hashtags to follow, so you can keep up with the...
Posted by: Creativepool
One evening in 1933, above a garage in Bradford, Pennsylvania, George G. Blaisdell clicked open the first ever Zippo lighter. That was more than 425 million Zippo lighters ago. Today in a world where products are redesigned on impulse rather than...
Posted by: Creativepool
The Museum of Everything is perhaps one of my best finds since moving to London two years ago. Its former incarnation was tucked away down a side road in the quite unlikely and rather flash setting of Primrose Hill. They are a corporation who...
Posted by: Creativepool
Tell us what you do for a living and who you work for? I work for Bartle Bogle Hegarty as the deputy executive Creative Director and I am also deputy president of D&AD. I am creative director for the global and European OMO business, and I am...
Posted by: Creativepool