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Leaders

Nerdy humour reaches its logical conclusion

Now, I'm no coder. In fact I regularly struggle with the most basic lines of HTML, so CSS is so far beyond my wheelhouse it might as well be on another planet. I do appreciate clever humour though, especially when it's delivered with a knowing wink....

Posted by: Benjamin Hiorns
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Leaders

Let's push the envelope to reach out and touch base

I rarely, if ever, blog about television programmes I happen to like - largely because it would be a bit off-brief if I did. This is, after all, a blog that is specifically supposed to appeal to Creativepoolers, with features, advice or opinions on...

Posted by: Ashley Morrison
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Leaders

Top Hires of the Week

WPP WPP has appointed Roberto Quarta to its board (starting in January), and are planning to have him step into the role of chairman next summer. The current chairman of Smith & Nephew and IMI will succeed former US ambassador to the UK Philip...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Barclays embrace face-to-face video Barclays recently became the first UK bank to allow customers to use face-to-face video banking via their phones, laptops and tablets. The service will launch on December 8 and will allow premier account members...

Posted by: Creativepool Editorial
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Leaders

7up brings urban knitting to London

The lemon-lime soft drink brand, 7up, recently took over a London bus with an ambitious urban knitting campaign in order to promote its new “7up Free,” the sugar free soft drink being positioned as a “Non-conformist” beverage....

Posted by: Creativepool Editorial
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Leaders

AdWorld Roundup: Accounts

Shop Direct Takes The Cake Shop Direct, the owner of digital retail brands such as Very and Littlewood's, recently named the Cake group as its retained PR agency following a competitive pitch. Lee Publicity will contain to be kept on retainer as...

Posted by: Benjamin Hiorns
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Features

Levis ran one of the most successful campaigns ever. So what now?

Nick Kamen was famous for a while. He was a pop star in the eighties and had a hit with a thing called 'Each Time You Break My Heart'. It wasn't terribly good. But his music wasn't the reason he was famous. No, the reason he was famous was for taking...

Posted by: Magnus Shaw
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Features

Tune Out. What use is radio to young people?

Recently it was announced that Radio 1 and Radio 1 Xtra would be shedding a cross section of their DJs. Controller Ben Cooper has handed Mike Davies, Jen Long, Ally McCrae, CJ Beatz, Crissy Criss and Robbo Ranx their cards, and his actions are blamed...

Posted by: Magnus Shaw
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Features

Design masters: Happy 40th birthday to Rubik's Cube

"Oh that's shit, that's shit!" No, not a line from a rap song or a complaint from some disaffected yoof that they're misunderstood...or even Charlie Brooker commenting on something or other that actually does demand a bit of snorty ridicule. No, the...

Posted by: Ashley Morrison
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Leaders

M&C Saatchi reclaim NRMA account from Whybin/TBWA

M&C Saatchi has recently appointed to handle all creative services for NRMA Insurance, the biggest insurance creative account in the Australian market, which also includes their SGIC and SGIO brands. The agency won the deal (which is rumoured to be...

Posted by: Benjamin Hiorns
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Workshop

And the punch line is…

by Ashley Morrison. I love comedy. I love the craft of it. I love how a skilled performer can take you one way, only to throw you in a completely opposite direction - which is the one that gets the bigger laugh. Being a successful stand-up comedian...

Posted by: Creativepool
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Features

Spotlight - Dave Legion - Creative

- View Dave's Creativepool profile. ‘I am an award-winning music video director and Animator. Before moving into freelance, I had setup and ran 2 creative business, and a record label. I design like an it's a disease and I hate, HATE...

Posted by: Creativepool
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Leaders

Offloading. Does Loaded's decline mark the end of an era?

Loaded, the title from which all lads mags sprang, is to be sold for the second time in as many years. Its publisher, Vitality, was taken into administration last week, owing creditors £1m and liquidators Cooper Young have been tasked with...

Posted by: Creativepool
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Inspiration

Lights, Camera, Pitch: What Hollywood Teaches Us About Advertising

The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary...

Posted by: Creativepool
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Inspiration

How AI is Helping Adland Become More Sustainable #SustainabilityMonth

The intersection of AI and sustainability is reshaping ad land, offering new ways to reduce environmental impact while enhancing campaign effectiveness. For those who have seen the writing on the wall for a while now, this is a necessary next step...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on product designer Rajeev Karemane

How did you first get into the industry? I was born in small village in western ghats of Karnataka India. When I was 10 years old, I used to create collages by cutting out people's photos from newspapers and magazines, mixing and matching them in...

Posted by: Creativepool Editorial
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Inspiration

GameStop shakes up the gaming scene with candy controllers #BehindTheBrand

GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...

Posted by: Creativepool Editorial
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Inspiration

#MemberSpotlight on Illustrator Athanasia-Danae

How did you get into the industry? My MA degree was the catalyst to fall in love with art and design. My project was about a fashion app and I had to do all the designs from branding to UX and UI. After my graduation I wanted to combine Marketing...

Posted by: Creativepool Editorial
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Inspiration

How do you sell a sofa in a box? #BehindTheIdea

Sofa-in-a-box brand SNUG launched its first out of home (OOH) campaign in March with the tag line ‘Sofas to fit big, little or awkward spaces’, created by krow Group. The campaign aims to show Londoners they don’t have to sacrifice...

Posted by: Creativepool Editorial
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Workshop

How to hire a 3D Designer

In today’s increasingly digital world, the demand for 3D designers is on the rise. Whether you want to visualize a product, bring a virtual world to life, or create captivating animations, choosing the right 3D designer is critical. With so...

Posted by: Creativepool Editorial
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Features

What’s driving so many identity changes?

As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous with...

Posted by: Better
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Inspiration

The Power of Content Marketing for Success of Tech Startups

In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...

Posted by: Taker | Maker
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Industry

Annual 2024 - Who will see your work?

Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...

Posted by: Creativepool
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Inspiration

#GettingToKnow Reckitt’s Ainhoa Robles

Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...

Posted by: Creativepool Editorial
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Industry

How to Hire an Artworker

In the dynamic and inspiring realm of design, the magic lies in the eyes of creatives who can transform ordinary concepts into extraordinary visual experiences. Whether you’re a prominent design agency or a budding design venture, selecting the...

Posted by: Creativepool Editorial

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