Displaying 1 - 36 of 3183 results
When Jean Claude Van Damme took distressed denim to the dance-floor last year, a legend was born. This time round, it’s the audiences turn to bust a move. In the latest social activation campaign from Coors Light and VCCP, we see JCVD “Do...
Posted by: Creativepool Editorial
How do you make a brand timeless? It’s the million-dollar question in all branding conundrums. And folks trapped in the middle of the problem could do a lot worse than look to the Levi's 501 Case Study for inspiration. Levi's transition from...
Posted by: Kate Lewin
It was confirmed yesterday that McCann Worldgroup have poached WPP's Jean-Michel Wu as chief talent officer. The move, effective from the 20th of October, will see Wu moving from his base in Shanghai to Singapore, where he'll be responsible for...
Posted by: Benjamin Hiorns
Crafting ideas is what we do at Grand Central. Lately, I've been contemplating what defines a "big creative idea." After all, every agency aims to craft "big ideas." So, what defines a big idea? It must be multi-channel, possess mass appeal, be...
Posted by: Andy Gregory
CHI & Partners - The Times The Times and The Sunday Times The Times and The Sunday Times have partnered to create their first joint brand campaign, which aims to bring to life the focus of their joint journalistic efforts. Created by CHI&Partners...
Posted by: Creativepool Editorial
It would be slightly mean to accuse Hollywood's finest actors of greed - but only slightly. You see, not content with the multi-million dollar fees for the movies in which they appear, they flock to a highly lucrative trade in advertising cameos. And...
Posted by: Magnus Shaw
Emojis have become a niche market in and off themselves of late, with every minor property or release appearing to warrant its own batch of respective icons. So why has it taken this long for the advertising industry to get in on the action? The...
Posted by: Creativepool Editorial
First it was Arnold Schwarzenegger shouting at Meerkats, now it's Sylvester Stallone delivering bread. What next? Jean-Claude Van Damme waxing lyrical about ice cold American beer? The new Stallone-starring spot by WCRS for Warburtons bread, is just...
Posted by: Creativepool Editorial
Last year's Epic Split, in which Jean-Claude Van Damme balanced precariously (and hilariously) between two lorries, was a huge YouTube success with more than 70 million views, as well as making a big impression on advertising awards worldwide taking...
Posted by: Creativepool
After a short time spent without a dedicated advertising agency, Grolsch, the Dutch premium lager brand, has given its UK account to VCCP. Grolsch gave VCCP the business without a pitch, and the resulting campaign will air in 2015 to coincide with...
Posted by: Benjamin Hiorns
Every year, Leo Burnett releases their predictions for the Cannes Lions International Festival of Creativity, and have an astonishing track record with these predictions, with more than 84% accuracy. This year is no different, as recently Leo Burnett...
Posted by: Benjamin Hiorns
Translating New Year resolutions for Booking.com Booking.com recently revealed the “Best 2016 Ever” campaign from Wieden+Kennedy Amsterdam, which encourages people to turn their (most likely) doomed New Year’s resolutions into...
Posted by: Creativepool Editorial
In case you've haven't noticed, there's a new silent film called The Artist and it's getting some rave reviews. Not only is it silent, it's also shot entirely in black and white. It doesn't have any big name actors in it and the storyline is about a...
Posted by: Creativepool
How did you get into the industry? After Uni, I worked a bit as an editorial illustrator for some sports magazines in Milan, when illustrators were still painting with brushes on paper - but was not the ideal scenario for me as I have always been...
Posted by: Creativepool Editorial
Iris London has worked with Samsung Electronics UK to launch an impactful campaign supporting the brand’s announcement that they are joining forces with Skateboard GB, the governing body for skateboarding in the UK. The partnership will form a...
Posted by: Creativepool Editorial
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns
How did you get into the industry? I seem to have developed an eclectic skillset, and I’ve been switching back and fore between images and words my whole adult life. At 18 I chose words, bailing out of a foundation course in Art and Design for...
Posted by: Creativepool Editorial
Advertising Week Europe recently returned to London’s Picturehouse Central, the event’s first in person gathering for two years. LEAP’s Head of Group Marketing and Business Development Joanne Merecido attended the inspiring...
Posted by: LEAP
A professional e-commerce and fashion photographer with over 10 years of experience in the creative industries, we shine this week’s member spotlight on the Parisian perfection of Malaika MARIEJEANNE. A master of lighting, set design, model...
Posted by: Creativepool Editorial
A freelance illustrator based just outside of London, Louise Billyard has always been inspired by travel. This nomadic nature has led to her work being featured across the creative world and a portfolio which features a vast and eclectic array of...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? To answer a question...
Posted by: Creativepool Editorial
Even the smallest gesture can bring a smile to someone who might need it. This is the simple, yet powerful idea behind VCCP's latest ad for Cadbury, named 'Bus.' Directed by Academy director Fréderic Planchon, the spot shows a little boy...
Posted by: Creativepool Editorial
Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...
Posted by: Creativepool Editorial
How would you live knowing that one phone call from you could have saved someone else's life? Doing phone calls to report a knife crime can be hard, but as AMV BBDO's latest campaign for Crimestoppers recites, Hard Calls Save Lives. Following a...
Posted by: Creativepool Editorial
Being a creative professional isn't a job - it's a life commitment. We think creative, work creative, dream creative and sometimes even entertain us with creative hobbies. It's like a curse, but one we're much happy to have. Yet when Designer & Art...
Posted by: Creativepool Editorial
Surely Executive Creative Director of ITV Creative Tony Pipes knew that someday his Space Monkeys would lead him to love everything and anything creative. What he probably didn't know was that he would become such a successful leadership figure in...
Posted by: Creativepool Editorial
Mark Harfield wants to be like Pierre Soulages, Al Hirshfeld or Jean-Jacques Sempé. He wants to keep loving art for the rest of his life, and work hard enough to keep creating in his twilight years - perhaps as he enjoys some nice travel across...
Posted by: Creativepool Editorial
Some will remember a very specific time in the history of cinema, a time when certain crews were reduced to a bare minimum and all that mattered was the artistic expression, the idea behind film itself. I am certainly too young to remember a time...
Posted by: Antonino Lupo
Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...
Posted by: Brandpie
Isobar ups Gill, Sytsma Isobar has elevated Simon Gill (pictured above, front, alongside CEO Steven Moy) to chief experience officer for EMEA and Daniël Sytsma to chief design officer of EMEA with immediate effect. They will be critical in...
Posted by: Creativepool Editorial
Peanuts! A children’s comic strip, with the coolest dog in the world, reaching more than 350 million people in 75 countries. But a comic strip way ahead of it’s time, addressing modern day neuroses such as anxiety, loneliness and...
Posted by: Stephen ONeill
Barbie - The Dream Gap Project Starting at the age of five, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything. This is the Dream Gap and this is the year toy brand Barbie begins working to...
Posted by: Creativepool Editorial
Y&R London Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new Managing Director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as...
Posted by: Creativepool Editorial
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little more relaxed and a little more open. Whether this was by happenstance or design, it...
Posted by: Benjamin Hiorns
Somesuch Alex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...
Posted by: Creativepool Editorial
Barclaycard (in-house) Barclaycard is launching an integrated marketing campaign with help from The Muppets to show customers how they can get more from their live entertainment experience. The multi-channel campaign for the new show-stopping...
Posted by: Creativepool Editorial