Displaying 1 - 36 of 322 results
Time Out exists to inspire their readers to make the most of their city - whether that’s the latest must-see art exhibition, a serene hidden garden or a killer music venue in an unexpected part of town. That’s why they’ve teamed up...
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There can surely be few children of the 80's who don't fondly remember Roald Dahl's Charlie and the Chocolate Factory and its classic cinematic adaptation. So it will come as a pleasant surprise to millions to learn that the London Underground might...
Posted by: Creativepool Editorial
MEC UK is launching a new data-driven campaign for Transport for London (TfL), in order to help reduce road collisions across the capital. Working in partnership with TfL and Kinetic, MEC has created an innovative OOH campaign, which uses real-time...
Posted by: Creativepool Editorial
It was revealed yesterday that Transport for London has ended its 15 year long relationship with M&C Saatchi, with TFL currently reviewing its ad account as part of a statutory review, which includes work for the Greater London Authority and its...
Posted by: Creativepool Editorial
Transport for London, the Metropolitan Police Service, British Transport Police, City of London Police and M&C Saatchi have teamed up for a new campaign that encourages people to report any unwanted sexual behaviour (USB) they experience on public...
Posted by: Creativepool Editorial
M&C Saatchi has created a vibrant and distinctive campaign for Transport for London (TfL), designed to equip customers with valuable fares and ticketing knowledge to help them get the most out of using the London transport network. Running across...
Posted by: Pumpkin
In a bid to encourage Londoners to utilise off-peak travel, Transport for London have worked with M&C Saatchi to celebrate the dynamic and exciting experiences available within the city, all of which can be accessed with ease via the capital's...
Posted by: Benjamin Hiorns
There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...
Posted by: Benjamin Hiorns
In a city where the Underground map is as iconic as Big Ben, any change to the transport network is bound to raise eyebrows. The recent rebranding of the London Overground’s ‘Orange Line’ is no exception. As the old familiar orange...
Posted by: Benjamin Hiorns
Throughout my career as a sound designer, I've witnessed rapid changes in the audio landscape. As I reflect on this, I realise that there has never been a better time to work in audio. Radio listenership is currently at an all-time high, podcasts...
Posted by: Chris Turner
Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...
Posted by: Creativepool Editorial
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
How did you get into the industry? After Uni, I worked a bit as an editorial illustrator for some sports magazines in Milan, when illustrators were still painting with brushes on paper - but was not the ideal scenario for me as I have always been...
Posted by: Creativepool Editorial
They say the best way to figure out where you’re going is to look back at where you’ve been, and the last 12 months have been anything but boring so there’s certainly a lot of ground to cover. Of course, I spent most of December...
Posted by: Benjamin Hiorns
A new year often brings with it a chance to sweep the slate clean and make healthier choices when it comes to the work we accept and the work we don’t. Indeed, it could be argued that the perpetual curse of the freelancer isn’t so much...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? As the head of a brand experience agency, it's a blend of jumping into new business meetings, hashing out creative strategies for ongoing projects, and throwing in some...
Posted by: Creativepool Editorial
We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...
Posted by: Benjamin Hiorns
Technology-focused investment management company Coatue have shared their predictions for what the future of AI may hold. Here are five highlights from their whitepaper entitled ‘The AI Revolution’. 1. On-device AI will likely become...
Posted by: Novagram
Sonic branding. It’s something all creatives are familiar with, and something we can certainly appreciate the importance of. We’re all aware of how great sound can make or break a product, but something rarely talked about is how much of...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? I became CEO last week, so you are probably best asking me again in a few months. I plan to spend most of my time truly understanding the needs of marketers at entrepreneurial...
Posted by: Creativepool Editorial
How did you get into the industry? A few years ago, I booked a one-way ticket to Los Angeles to follow a one year directing certificate. I started working as a production assistant on sets while I was there. I then started producing my own short...
Posted by: Creativepool Editorial
How did you get into the industry? I’ve been drawing since I was 4. I love drawing, coming up with new ideas and solving problems. I always knew I was going to go into something creative. By the time I was 13 my art teacher at secondary...
Posted by: Creativepool Editorial
For the better part of the last decade, the entertainment industry has been embroiled in what is commonly referred to as the "streaming wars." Streaming services have vied for dominance, competing fiercely for subscribers and content rights. From...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? For me there is no such thing as a typical day, more a typical week. It’s important that we start the week prepared in order to deliver the best work for clients. On a...
Posted by: Creativepool Editorial
In today's dynamic digital age, there's no predicting what the next big trend will be, not really. Yes, there are all kinds of analytical minds and algorithms that can make strong educated guesses, but it’s never going to be certain. However,...
Posted by: Benjamin Hiorns
In a bold new move, Income Insurance recently unveiled its new feature of Enhanced Covid-19 coverage for its travel insurance with an 18-minute horror film created by BBH Singapore. Pioneering Singaporean horror film director Kelvin Tong, known for...
Posted by: Creativepool Editorial
By Pete Sayburn, CEO of Studiospace, a matchmaking platform for senior marketers looking to hire agencies. It's always fascinating to see how a new platform is used and, as a CEO, I've witnessed some interesting responses to the astronomical growth...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...
Posted by: Creativepool Editorial
Brands continue to defy expectations and grow their ad budgets, despite the unstable macroeconomic situation. In no area is this more true than CTV. Its meteoric growth does not look to be slowing anytime soon with spend set to reach £2.31...
Posted by: Creativepool Editorial
TikTok is not a platform many turn to initially when discussing “forces for good” in social media. Even ignore all the shady links to the Chinese Communist Party, it’s a platform that has notoriously spurned on low confidence and...
Posted by: Benjamin Hiorns
How did you get into the industry? I guess all the early signs were pointing towards a career in design, but in hindsight it’s quite shocking just how little thought went into pursuing this path. Art and design were my favourite subjects, and...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Life as an EP means that no two days are the same - and for me that’s part of what makes it so compelling. My focus is on considering the needs of our client partners...
Posted by: Creativepool Editorial
Marketing is an ever-changing field, with new strategies and tactics emerging all the time, particularly in the lightspeed years following the pandemic. In today's highly competitive business landscape, traditional marketing techniques are no longer...
Posted by: Benjamin Hiorns
In a first for the UK, millennial travel company, WeRoad, is getting the nation to mingle with strangers - no keys in the bowl required. In its first ever international OOH campaign, the travel company is encouraging Brits to trade rush hour for the...
Posted by: Creativepool Editorial
The old adage goes that there’s no such thing as bad publicity - but this is a very old saying, and its originators failed to live to see the year 2023. That’s probably a good thing, as the last 12 short months could have spelt the...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? There’s never a typical day in the world of entertainment! When you work so closely with talent and creators, you’re often reacting to brand new opportunities which...
Posted by: Creativepool Editorial