Displaying 1 - 36 of 7101 results
Per food company Nature's Variety, makers of the Instinct brand and official pet food partner of the Best Friends Animal Society, recently announced that its initial goal of 9,000 photos for its Long Live Pets campaign has been overwhelmingly...
Posted by: Creativepool Editorial
Pets at Home, the UK’s leading pet care business, has unveiled its first location to receive an extensive refurbishment following the launch of its new identity. The new retail execution of the brand, put together by Household, is the next...
Posted by: Creativepool Editorial
Cats and dogs are almost as popular on the internet as pornography, so it's only natural that a charitable organisation would use them to draw in potential donors, especially if said organisation's primary goal is to find homes for them. This...
Posted by: Benjamin Hiorns
There is a common misconception that rescue pets are simply animals in need of pity. In truth, a rescue animal is just as quirky, lovable and strong as any other pet - and it is the job of splendid charities such as Battersea Dogs & Cats to ensure...
Posted by: Creativepool Editorial
Pet food is responsible for around a quarter of the negative environmental impact of meat production worldwide. The answer to that problem isn't always as easy as having your dog go vegan. Most pets will find a vegan diet inappropriate for their...
Posted by: Creativepool Editorial
It wasn’t too long ago that remote working was something of a rarity: ‘working from home’ was a thinly-disguised excuse for one of the senior bods to slope off for a round of golf, an extra-marital liaison or even just an afternoon...
Posted by: Ant O'Neill
Strategic use of trailers and subtitles, sometimes individually, sometimes combined, sometimes not at all, can significantly increase views, completion of and or engagement in long-form video content on social media, according to research presented...
Posted by: Creativepool Editorial
Have you scrolled through the Discover page on TikTok lately? Interesting and inspiring trends for sure - but as we know, TikTok only ever works well with very short content. Instagram and other social platforms have all followed the same route,...
Posted by: Creativepool Editorial
It is known that viewers retain 95% of what they watch on video. Brand videos are a powerful tool for any marketer out there - a medium with which audiences resonate now more than ever. There is an opportunity out there for marketers wanting to...
Posted by: Creativepool Editorial
Black Friday has fast become the standout date in the UK ecommerce calendar. It may well be yet another transatlantic import to the UK retail scene, but it’s a date that consumers are looking out for and a date that ecommerce brands have very...
Posted by: Stickyeyes
The short term versus long term argument rumbles on. 2021 is the year where marketers should chase a smart balance of the two for the best outcomes. David Ogilvy famously said, “If it doesn’t sell, it isn’t creative.” But in...
Posted by: Southpaw
White Lodge, the award-winning creative direction and production house for the fashion, luxury and lifestyle industries, recently announced that Dutch director Menno Fokma has been added to their growing roster of clients and unveiled the first piece...
Posted by: Creativepool Editorial
Gillian McCurdy, Head of School of Digital Marketing and Narinder Singh, Senior Lecturer in Digital Marketing at Arden University discuss the long-term changes to marketing in the post pandemic world. Here, they outline how the huge jump in digital...
Posted by: Creativepool Editorial
This week has been one big, fat customer relations fail in the life of Creativepool’s grumpiest blogger. That’s me, by the way, and it’s a title I’m rather proud of. Oh, and before you go all grammar guru on me, and tell me...
Posted by: Ashley Morrison
If we ever had drive-in movies in the UK, they kept it pretty quiet. The whole concept of taking your car into a cinema is very much an American one, and even here it’s dying. In fact, there are only 340 such theatres left in the whole of the...
Posted by: Magnus Shaw
The interactive marketing company, FaceCake, has teamed up with the National Football League (NFL) to bring real-time Try-On to the travelling "NFL Fan Style Tour," a mobile interactive experience that offers the fans a firsthand look at this year's...
Posted by: Creativepool
- View Tracey's Creativepool profile here Website: traceylong.co.uk "Hi, I’m Tracey, a soon to be enormously wealthy and world famous illustrator. " How long have you been a Freelancer for? Just over two years, give or take a lifetime. Describe...
Posted by: Creativepool What do you actually do? I am creative director of a small london based design agency, this means that I have my hands in everything from the design work, client relationships, finding new clients, to creative direction. My usual days consists of...
Posted by: Creativepool
Matt Powell was recently hired as Creative Director at Great State, where he joins a multi-disciplinary team redesigning the Royal Navy’s website, plus significant projects for Honda, Orange and Bristol Airport. Starting his career at Profero,...
Posted by: Creativepool Editorial
When just starting out, it’s normal for most freelancers to jump from one project to another. At this early stage of your freelance business, your retainers are few and far in between - if any - and your earnings are just as inconsistent. Often...
Posted by: Antonino Lupo
Snapchat, the early darling of the millennial social media world just turned five and entered big school with the announcement of its IPO last month. The original platform for horny teenagers with short attention spans has matured into a broader...
Posted by: Creativepool Editorial
Peter has been hit by COVID. He has been hit like many, being made redundant in this current climate and now forced to look for new opportunities. Luckily, his passion will never fade. Peter's love for graphic design was born when he explored the...
Posted by: Creativepool Editorial
Mark Harfield wants to be like Pierre Soulages, Al Hirshfeld or Jean-Jacques Sempé. He wants to keep loving art for the rest of his life, and work hard enough to keep creating in his twilight years - perhaps as he enjoys some nice travel across...
Posted by: Creativepool Editorial
Last weekend, public service provider Dublin Bus celebrated the people who made Pride in Dublin possible - the older LGBTQ+ generations - with a new activation called The Long Road to Pride. Working with creative agency ROTHCO, the bus company...
Posted by: Creativepool Editorial
The growth of video on social media has contributed to a need for cheaper, faster branded content, according to a marketing executive at Toronto-based Shutterstock Custom. Paul Cowan, VP of enterprise and SMB marketing, believes the introduction of...
Posted by: Ryan Watson
Welcome to the CP Soapbox! Speaker's Corner is an opportunity for indutry boffins to take centre-stage and put the (creative) world to rights. But we don't want to stop there! We want comments from 'the floor' so if you've got something you want to...
Posted by: Creativepool
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
For many years, we at Critical Mass have been saying that the brands who will win are the ones who create experiences thatlive in between broadcast and the lower funnel. It’s the unique, meaningful work in the center that creates lasting joy...
Posted by: Valerie Carlson
If you're the kind of person who tried to Google Google to see if it would break the internet (and were disappointed when it proved about as effective as Kim Kardashian's equally insipid attempt), then you'll be overjoyed to here that you can now...
Posted by: Creativepool Editorial
Back by popular demand, Adobe is bringing you Creative Meet Up LIVE! Put the fireworks on hold ‘til the weekend and get prepared for a Bonfire Night that is truly spectacular. The evening will explore the latest news from the Adobe MAX...
Posted by: Creativepool Editorial
I have yet to experience the Airbnb service (though I am booked into one in Budapest this coming August) and I've heard conflicting reports, but it can't be denied that the online service has fundamentally changed the way many of us plan our...
Posted by: Benjamin Hiorns
Live & Breathe is an independent and progressive agency of 75 people based in the UK with global reach that believe collaboration is everything. It’s where they get their name from - by living & breathing their clients’ business needs for...
Posted by: Creativepool Editorial
Many industries had to move their entire networks online overnight in March of 2020, however, there is no doubting the impact a well-run live event can have for brands of all shapes and sizes. However, with all COVID restrictions having now lifted,...
Posted by: Creativepool Editorial
Lest we forget, video content is king, and live streaming is the shiny pearl on top of the crown. With Facebook Live and Instagram Live’s emergences last year, brands discovered unprecedented, cost effective ways to engage with existing...
Posted by: Kate Lewin
Coronavirus has brought the live event industry on its knees. Festivals and awards have been cancelled, meetings have moved online, and it's not like the strain on the events industry is relaxing any time soon. But who says this is all negative? If...
Posted by: Creativepool Editorial
The Super Bowl is a little over a week away and ad land is building up with typical gleeful abandon for its biggest night of the year. I've always struggled to enjoy American Football to be brutally honest. The immediacy and skill appear lost in the...
Posted by: Benjamin Hiorns
