Displaying 1 - 36 of 2953 results
Vivid Sydney M&C Saatchi’s Bang PR has been appointed to represent the Vivid Sydney festival for the second year running after a competitive agency pitch. Vivid Sydney is a festival of light that transforms the Harbour City with its...
Posted by: Creativepool Editorial
Karmarama - Confused In the first of four major wins this week, Karmarama has won the account for Confused.com, an ambitious brand in a competitive and highly creative sector. The pitch process began at the beginning of the year and was against...
Posted by: Creativepool Editorial
A smell. A song. A box of cereal. A kid’s toy. Seemingly simple things can bring a rush of feel-good nostalgic memories to a person. These memories are powerful emotional connectors, and marketers know it. The power of nostalgia in marketing...
Posted by: Greg Zakowicz
Wonderworks Communications, co-founded by Sarah Wildman-King and Miranda Hart, is a creative powerhouse dedicated exclusively to the drinks industry. From their humble beginnings in 2014, born out of a shared passion for premium drinks, to becoming a...
Posted by: Creativepool Editorial
The creative industries have always been a space of continuous evolution but in recent years, this evolution has accelerated at an unprecedented pace, largely due to the rapid advancements in technology, particularly in artificial intelligence...
Posted by: Benjamin Hiorns
Recently, my youngest daughter introduced me to a seemingly trivial game called "Yellow Car, No Returns." The rules are simple: spot a yellow car and call it out. To my surprise, once I started playing, I began noticing yellow cars everywhere. It...
Posted by: Nina Stephenson-Camps
When Apple unveiled its Vision Pro headset this past February, they envisioned the era of spatial computing to have officially begun. But paltry sales and lackluster reviews quickly turned the beginning of an era into nothing more than a passing...
Posted by: Greg Zakowicz
Build a brand to last 100 years. That’s the dream. When challengers and upstarts put together their proposition, they think about how to create equity that outlives its makers. But what do you do when that dream comes true? And what challenges...
Posted by: Social Chain
Barbara Gibson is a Polish self-taught illustrator renowned for her expertise in digital collages. She co-owns Gibson Kochanek Studio and So Good Studio Ltd with her partner, Marta Kochanek. Her work has been featured in major publications such as...
Posted by: Creativepool Editorial
Creature London worked with Child Poverty Action Group, the leading charity campaigning for an end to child poverty in the UK, to launch its first above-the-line campaign. Child Poverty Action Group works on behalf of the more than 1 in 4 children...
Posted by: Creativepool Editorial
Climate collapse, biodiversity loss, rivers running with sewage…it’s hard not to feel anxious about the current state of the planet. Previous research, conducted in 10 countries across the world, found that 84% of young people are worried...
Posted by: 33Seconds
In the world of creative agencies, Wonderful stands apart with its unique blend of strategic thinking and imaginative execution. Founded in 2007 by Dan Maudhub, the agency has evolved from its roots in Maidstone, Kent to a fully remote operation with...
Posted by: Creativepool Editorial
Artificial Intelligence (AI) has made tremendous strides over the past few years, evolving from a novel concept to a critical tool in various industries. In the creative sector, this rapid advancement has led to a significant transformation in how we...
Posted by: Benjamin Hiorns
Even beyond Paris, dozens of momentous events are set to arrive en force in the coming days. The ever-enticing list includes some of our world’s most famous cultural and creative-industry gatherings, which are set to welcome attendees virtually...
Posted by: The Darnell Works Agency
Advertising wields substantial influence over public perception and behaviour, making ethical considerations paramount. Over the years, several controversial campaigns have highlighted the importance of ethical advertising. Here are some notable...
Posted by: Benjamin Hiorns
In the dynamic landscape of business, a Business Development Manager (BDM) is crucial for driving growth, identifying new opportunities, and building strong client relationships. Whether you are a startup or an established company, finding the right...
Posted by: Creativepool Editorial
Cultural sensitivity in advertising is paramount in today’s increasingly globalized and hyper-aware social media infatuated market. As brands expand internationally, understanding and respecting cultural nuances becomes essential to avoid...
Posted by: Benjamin Hiorns
The main issue with realizing your life’s ambition is dealing with it daily. When you envisioned having a production company, you probably thought of making incredible films with a team of people you deeply admire and respect. Maybe this vision...
Posted by: Syzygy
Advertising has always been at the forefront of technological innovation. From the advent of radio and television to the rise of the internet, each new medium has transformed how brands communicate with audiences. In recent years, artificial...
Posted by: Benjamin Hiorns
The journey of advertising from print to digital media is a fascinating tale of innovation and adaptation. It reflects broader technological advancements and shifting consumer behaviours. This evolution has transformed how businesses reach their...
Posted by: Benjamin Hiorns
In an industry brimming with creativity and innovation, Benji Wiedemann stands out as a beacon of inspiration and strategic vision. As the Co-Founder and Executive Creative Director at Wiedemann Lampe, Benji's journey is a testament to resilience,...
Posted by: Creativepool Editorial
Today, we kick off the week by interviewing Fernando Ortiz Ehmann, the Global Principal at Saffron Brand Consultants. With an illustrious career in branding and a keen eye for innovative solutions, Fernando has been at the forefront of transforming...
Posted by: Creativepool Editorial
In this insightful interview, we dive deep into the professional journey of Kimi Gilbert, a Managing Partner at Future Factory, a leading business development consultancy in London. With a career that spans over a decade at Future Factory, Kimi...
Posted by: Creativepool Editorial
I've been rejected more times than I can remember. It doesn't get easier. And I've been trying to figure out how best to cope with it, get over it and move on. Rejections in my world come in all shapes and sizes. Film festival rejections are very...
Posted by: Stephan Bookas
Even if you don’t technically know what a meme is, chances are you have a good dozen or so of them living rent-free in your brain right now. They are, in essence, pop culture templates that exist to spread opinions as relatable jokes and at a...
Posted by: Benjamin Hiorns
In today’s fast-paced, media-driven world, maintaining a positive public image is more crucial than ever for any business. This is where a Public Relations (PR) manager comes in. Whether you're a startup aiming to make a mark or an established...
Posted by: Creativepool Editorial
This week, we sit down with Michael Crosbie, Associate Creative Director at MSL, to discuss PUMA's Voices of a RE:GENERATION initiative, launched in April 2023. This innovative program engages four Gen-Z voices in PUMA's sustainability practices,...
Posted by: Creativepool Editorial
Celebrated portrait photographer Tom Oldham has launched his latest project, ‘The Hopefuls,’ aimed at addressing the widespread political disillusionment among first-time voters in the UK. This powerful project aims to capture portraits...
Posted by: Creativepool Editorial
Ah, cancel culture-a term that undoubtedly evokes spectacular eye rolls, heated debates down the pub, and, for some, a quiet nod of understanding. It’s a modern phenomenon that’s already been satirised to death but while the actual phrase...
Posted by: Benjamin Hiorns
This week, we sat down with two talented service designers from global innovation company Designit, Mimi Fuentes and Linn Cowie-Sailer, to delve into their pivotal role in the impactful ‘Silence Hurts’ campaign. This initiative, a...
Posted by: Creativepool Editorial
There’s a tendency to look back over history and only remember the bad times. After all, if we don’t learn from our history, we’re doomed to repeat it, right? But surely there’s something to be said for remembering the good...
Posted by: Benjamin Hiorns
Few challenges are as exhilarating as revitalizing a legacy brand. David Thomson, Founder and Creative Director of The Space Creative, recently embarked on such a journey with Bart, a beloved purveyor of herbs and spices for over six decades. Tasked...
Posted by: Creativepool Editorial
Negotiating rates for creative work is a fine art that’s been complicated even further in recent years by AI. Securing fair compensation goes beyond just balancing the books though. It’s about recognising the worth of your craft and...
Posted by: Benjamin Hiorns
Welcome to our “Behind the Brand” series, where we delve into the stories behind the most compelling brand transformations. Today, we have the pleasure of speaking with David Thompson, the Creative Director at Turner Duckworth’s...
Posted by: Creativepool Editorial
The new Rise To It campaign from Lexus will be the flagship platform for Lexus UK’s upcoming tennis ventures, which celebrate the brand’s partnerships with Sky Sports Tennis, LTA and the ATP tour. To learn more about the campaign, I...
Posted by: Creativepool Editorial
Launched in 2011, Chalke Valley is the UK’s leading live history event. For a week every June, over 55,000 visitors, young and old, gather to hear talks, join debates and enjoy immersive experiences that bring history to life. 2024’s...
Posted by: Creativepool Editorial
