Displaying 1 - 36 of 111 results
Picturehouse Cinemas, in partnership with McCann London, is putting fledgling film talent on the big screen as it announces the winner of its film competition for Picturehouse Cinema Members; a contest that gave all Members the opportunity to write a...
Posted by: Benjamin Hiorns
by Jessica Hazel Sacha Baron Cohen is not one to shy away from controversy. In fact, he has made a whole career out of it, pointing out the humour in all manner of taboo subjects and somehow not getting murdered by extremeists in the process. His...
Posted by: Creativepool
by Magnus Shaw When Matt Pledger posted this https://www.facebook.com/ODEON/posts/523396924342167 he couldn't have imagined he'd attract 120,000 "likes"and 10,000 comments, but perhaps he shouldn't be surprised. Almost anyone attending a multiplex...
Posted by: Creativepool
Digital Cinema Media - Curzon Cinemas Curzon has appointed Digital Cinema Media (DCM), the UK market leader in cinema advertising, to grow its ad revenue and build brand partnerships across its expansive portfolio. DCM will take over the current...
Posted by: Creativepool Editorial
McCann London - Picturehouse Cinemas Following a successful partnership in developing the McCann London “Up on the Roof” film festival, Picturehouse Cinemas (a boutique UK cinema chain offering everything from blockbusters to art house...
Posted by: Creativepool Editorial
The Gate - Gay Times Magazine The Gate London has created “The Flag We Shouldn’t Be Proud Of” for Gay Times Magazine and Switchboard to raise awareness of LGBTQ+ youth suicide ahead of World Suicide Prevention Day on the 10th...
Posted by: Creativepool Editorial
Mother - Greenpeace Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being...
Posted by: Creativepool Editorial
When I first stumbled across the concept of 4DX cinemas, to say I was sceptical would be something of an understatement. Whilst the idea of being bashed about from pillar to post in order to replicate the physical thrill of the action on-screen might...
Posted by: Benjamin Hiorns
I have yet to experience the Airbnb service (though I am booked into one in Budapest this coming August) and I've heard conflicting reports, but it can't be denied that the online service has fundamentally changed the way many of us plan our...
Posted by: Benjamin Hiorns
Despite being something of a notorious scrooge amongst my friends and family, I'm still a sucker for a well executed Christmas campaign, and when it comes to well executed Christmas campaigns, Coca-Cola might very well be the kings. Indeed, it's...
Posted by: Benjamin Hiorns
Sonic branding. It’s something all creatives are familiar with, and something we can certainly appreciate the importance of. We’re all aware of how great sound can make or break a product, but something rarely talked about is how much of...
Posted by: Creativepool Editorial
Cineworld unleashes The Force in a new campaign to promote its Christmas gifting range while also looking ahead to some of this winter's biggest blockbusters. The ad begins with a spirited game of Charades during a festive family gathering on...
Posted by: Creativepool Editorial
An ad for UK banking brand Halifax has become the first to utilise a new technology in cinemas, which sees the 60-second film go beyond the big screen. That New Home Feeling is created by adam&eveDDB and follows a slinky toy as it moves around a...
Posted by: Creativepool Editorial
Grey London - McVities In a new purpose-led campaign created by Grey London, McVitie’s shows how the simple act of sharing a biscuit has the power to bring people together. Using a modern day fable of characters who feel disconnected, the spot...
Posted by: Creativepool Editorial
CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...
Posted by: Creativepool Editorial
Pantosaurus, the latest instalment of the NSPCC’s “Pants” campaign, is a two-minute short designed to encourage parents to talk to their children about sexual abuse. Created by Aardman, the film enlists the help of animated...
Posted by: Creativepool Editorial
As part of our continuing coverage of the 2016 Cannes Lions Festival of Creativity as official partner, we'll be bringing you the daily highlights from the festival. Ogilvy & Mather take Glass Lion and Two Grand Prix On the third day of the Cannes...
Posted by: Creativepool Editorial
Crispin Porter + Bogusky – Turkish Airlines Turkish Airlines – Fly to Gotham City With the heavily anticipated Batman v Superman: Dawn of Justice set to launch this Spring, many brands will undoubtedly be clambering to get in on the action....
Posted by: Creativepool Editorial
W+K London raise their glasses to unsung household heroes The aim of Finish’s new campaign, created with Wieden+Kennedy London to promote the brand’s Dishwasher Cleaner product, is to make consumers think about the cleanliness of their...
Posted by: Creativepool Editorial
Brothers & Sisters - Pearl & Dean Pearl & Dean, the UK’s best known cinema advertising contractor, has appointed Brothers & Sisters, without a pitch, to produce a new summer campaign. The campaign will celebrate the unique relationship Pearl &...
Posted by: Creativepool Editorial
WCRS announced yesterday that creative directors Ross Neil and Billy Faithfull had been promoted to ECD's alongside Leon Jaume, who will continue in the same role at WCRS and the wider Engine group. Both Neil and Faithfull, who were made creative...
Posted by: Benjamin Hiorns
Saatchi & Saatchi London have utilised the skills of notorious internet prankster, Rahat, to launch a new integrated, multichannel campaign promoting the Toyota Aygo. The campaign is entitled, “Go Fun Yourself,” and is a Pan-European...
Posted by: Benjamin Hiorns
So you've seen Avatar in 3D and marvelled at the special effects. Let's leave aside that the story itself was banal nonsense for the moment and just agree that, visually, it was pretty impressive. But while anyone over the age of 30 is still...
Posted by: Creativepool
Legendary characters and stories are having a moment in film. Iconic pop culture video game Super Mario Bros. had a box office hit with its animated film amassing $1 billion globally earlier this year, meanwhile, Greta Gerwig’s highly...
Posted by: Creativepool Editorial
Flying Duck Studio Lab is an ethical and inclusive creative studio whose goal is to share positive and inspiring story-telling by bringing top-notch productions to the world and working towards changing the industry for the better. They specialise...
Posted by: Creativepool Editorial
I was just explaining to my 10 year old son about how, when I was his age, if you missed an episode of Doctor Who, you missed it. I mean, it was gone, you’d literally missed it. You couldn’t catch up, you couldn’t buy the DVD, you...
Posted by: Tony Pipes
There have been many talks about implementing a 4-day work week over the past few years, with no reduction in salaries. It's a tactic that studies have shown could lead to happier and more productive employees and with the world shifting gradually to...
Posted by: Creativepool Editorial
Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...
Posted by: The Darnell Works Agency
Our planet is in danger. It is more imperative than ever today to help nature in any way we can. Reaching business leaders, politicians, old and new generations has never been so easy and, at the same time, so challenging for organisations all...
Posted by: Creativepool Editorial
Senior Creative and Director David Yorke is naturally attracted to stories and characters. Hard to blame a creative professional for that - storytelling is the fuel of creativity, the spark of ideas and the root of emotions. David knows that quite...
Posted by: Creativepool Editorial
If there's one thing you will learn from all of these Member Spotlights of ours, it is that ambition can get you anywhere. No matter where you are coming from, or where you want to go. This was the case of Corry Raymond. Born and raised in a seaside...
Posted by: Creativepool Editorial
“It's not about standing still and becoming safe. If anybody wants to keep creating, they have to be about change.”- Miles Davies. This quote really stuck with me as the credits rolled on the brilliant Netflix documentary- “Miles...
Posted by: Tony Pipes
A filmmaker whose work effortlessly mingles reality with beauty, Santiago Burin des Roziers is a born filmmaker who has never seen himself doing anything else. Whether it’s working with real people or actors, he has an eye for authentic...
Posted by: Creativepool Editorial
Well that was quick, wasn’t it? A few months stuck at home, non-stop doomscast for a couple of weeks, then at some point the industry got used to it (or got bored enough) and started to cope, one way or another. We’ve heard of both...
Posted by: Antonino Lupo
It's the start of November, which means it's time to put the kettle on, sit back and watch the barrage of Christmas ads already launched by brands this year. In the mix at this point are many of the big supermarkets with celebs such as Mariah Carey...
Posted by: Creativepool Editorial
Pennywise the clown makes a long-awaited return today as IT Chapter Two is released in cinemas, but excitement is spreading beyond the big screen to the pavements of London. ESI Media’s Evening Standard has partnered with Warner Brothers and...
Posted by: Creativepool Editorial
