Displaying 1 - 36 of 4504 results
Tell us what you do for a living and who you work for? I am Creative Strategy Lead at Canonical. What does that involve? Taking technical cleverness and making it into consumable cleverness. Oh, and changing the world. I also get to help people...
Posted by: Creativepool
WorldPay, the established global leader in payment processing, has appointed global marketing and technology agency DigitasLBi as its lead global strategic digital agency. The appointment follows a five-way competitive pitch. DigitasLBi will now...
Posted by: Digitas
The recent news that prominent discount high street retailer Wilko has been plunged into administration sparked a flurry of conversations about not only its own misfortune but the future of the UK high street in general. While external pressures...
Posted by: Benjamin Hiorns 29th May 2013: One of the largest building supplies providers in the UK, Travis Perkins Plc, has appointed Amaze as its lead digital partner. The brief was won following a four-way competitive pitch. As Travis Perkins’ lead digital partner,...
Posted by: AmazeRealise
There’s a certain logic to the idea that, in a truly sustainable world, out-of-home (OOH) advertising is always going to lag behind its virtual equivalent. However, with the right approach, there’s no reason why OOH can’t set a...
Posted by: Benjamin Hiorns
It was announced yesterday that MediaCom USA has hired industry veteran Thomas Rocco as managing partner and group account director as the lead on the agency's iconic Subway account. He joins MediaCom from Omnicom, where he served as executive vice...
Posted by: Benjamin Hiorns
Publicis Kaplan Thaler has been named as the lead creative agency for the American seafood restaurant chain, Red Lobster, two months after its account was put into review following a departure from parent company, Darden. Media for the brand is...
Posted by: Benjamin Hiorns
Premium digital out of home operator Ocean Outdoor is the launch partner for The Female Lead, a new campaign launched today (February 8) by the data-science entrepreneur Edwina Dunn to ignite self-belief and ambition in young women. Sixty Ocean...
Posted by: Creativepool Editorial
You know Vanish. It breathes new life into your clothes and enables consumers to live even more meaningful moments, well aware of the important emotional connection people share with certain garments. Every piece of clothing is a memory. And that,...
Posted by: Creativepool Editorial
Last week, I was out and about in the countryside- and as a city boy, I was using my phone as a sat nav, as I think we all do. I had a destination, we got there, we enjoyed it. Whilst there, my phone ran out of power, (as it seems to do ever more...
Posted by: Tony Pipes
For any business, there is only ONE reason to have a website. That reason is to make money - and even more critical... make profits. If your company has a website, and you cannot tangibly determine whether it is contributing to PROFITS, or COSTING...
Posted by: Tagmakers
3BlackDot, the multimedia entertainment company launched last month by former Machinima executives Angelo Pullen and Luke Stapleton in partnership with YouTube gaming influencers Tom Cassell and Adam Montoya, recently announced the appointment of...
Posted by: Benjamin Hiorns
Since a young age, São Paulo-born artist Dalton Ghetti had a knack for tools. For his 9th Birthday, Ghetti received a set of metal tools for children. This is what he believes began his love of carving and hobby for carpentry. At 24, he moved to...
Posted by: Creativepool
Tell us a bit about your role! Is there a “typical” day? My days are incredibly diverse, spinning multiple plates at any given time. I think the only typical moment within my day is drinking coffee. I could be writing briefs, reviewing...
Posted by: Creativepool Editorial
In a world that needs to rethink consumption, who’s leading the way in innovative design and astute behavioural change? Ethical consumerism isn’t a niche for brands to stay relevant anymore. It’s a driver of mass demand. In my...
Posted by: Proximity London
A herd of digitally-generated 3D elephants is preparing to march across the world, crossing three continents in a spectacular first for digital out-of-home campaign to end the slaughter of endangered animals in Africa. Powered by Ocean Outdoor and...
Posted by: Creativepool Editorial
It was announced yesterday that TBWA has been appointed as the global strategic and creative agency partner for Sotheby's, the fine art auctions and private sales corporation based in New York. The agency's London office will be leading the account,...
Posted by: Benjamin Hiorns
"View Creative is located in Rhos on Sea, a small town in North Wales so our clients are based across Wales and the UK. As much as we work on big jobs, a lot of the time, we haven't forgotten how to work small. Our clients are as large as the Royal...
Posted by: Creativepool
Have you noticed how often “strategy” gets kicked around? Like its the magic ingredient to sell everything. And still, it means different things to different people. Let me share what I think. As a designer, like anyone in service or...
Posted by: Marc Posch
Simon Corbett, CEO at Jargon PR and Adam Smith, Managing Director of Rawnet, discuss why legacy brands need to reconsider their digital strategies and reap the benefits, and how customer-centricity will be the key to a successful digital...
Posted by: Creativepool Editorial
This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression. Branding is, and always has been, about...
Posted by: Creativepool Editorial
Many industries had to move their entire networks online overnight in March of 2020, however, there is no doubting the impact a well-run live event can have for brands of all shapes and sizes. However, with all COVID restrictions having now lifted,...
Posted by: Creativepool Editorial
The R&A has launched its first significant rebrand for The Open, golf’s original major championship, in eight years with independent consultancy Zag. The rebrand, independent consultancy Zag, coincided with the 151st Open at Royal Liverpool,...
Posted by: Creativepool Editorial
Leo Burnett announced yesterday that Nigel Tribe had been appointed as head of strategy for Leo Burnett Singapore and global planning director for SKII. This appointment comes hot on the heels of not only some major recent wins for the agency...
Posted by: Benjamin Hiorns
Digitas LBi Chicago, the digitally-focused agency, has created a new brand identity for the Chicago Park District's “Night Out In The Parks” program. The program involves a series of events happening in the evening all over the city with...
Posted by: Benjamin Hiorns
Gillian McCurdy, Head of School of Digital Marketing at Arden University discusses how you can be creative with ChatGPT and how it can impact your marketing strategy. There’s been a lot of talk around ChatGPT and generative AI and all of its...
Posted by: Creativepool Editorial
Strategy Analytics, Inc, the company which provides advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies, have predicted that by 2018,...
Posted by: Benjamin Hiorns
Seasonal marketing is key for running a business successfully and reaching your target audience. Every important date brings its own set of both opportunities and challenges for SMEs and consumers. Mother’s Day is no exception, as consumers of...
Posted by: Creativepool Editorial
For Group Chief Strategy Officer Eva Grimmett, boredom breeds. Once it sets in, it corrupts everything you do, everything you want to achieve, and all your future plans. As simple as it may sound, her secret formula to success is to not allow...
Posted by: Creativepool Editorial
At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...
Posted by: Creativepool Editorial
Another night and another awards show saw more Lions handed out on stage in Cannes last night with all eyes on the Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer Lions. A total of six more Grands Prix were awarded at...
Posted by: Creativepool Editorial
We sat down during Cannes Lions 2017 to talk about the opportunities, strategy and conversations surrounding the representation of girls with Amy Emmerich, Chief Content Officer at Refinery29 during a break from the sun at Havas Cafe. Starting our...
Posted by: Creativepool
In today's hypercompetitive digital landscape, brands are constantly seeking innovative ways to stand out and connect with their target audiences on social media platforms. Enter artificial intelligence (AI), a game-changing technology that is...
Posted by: The PHA Group
Back in the eighties, I worked for a radio station which ran a campaign for a double glazing firm. This campaign never actually ended. Like those sofa sales, it just continued year in, year out. The ads were very straightforward, consisting of little...
Posted by: Magnus Shaw
Tell us a bit about your role! Is there a “typical” day? There’s very little typicality or predicatability in the work that I do, so I like to start my days with structure. A typical morning for me begins with a workout and a coffee. I like to...
Posted by: Creativepool Editorial
We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...
Posted by: Pentasia UK
