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Features

What will happen to Consumer Trust in a post-COVID world?

Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...

Posted by: Antonino Lupo
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Inspiration

In an age of mistrust, out-of-home inspires confidence

It’s not news that public trust in the news media has declined in recent times, fueled in no small part by accusations of fake news and data privacy across social media. As a result, public confidence in social media is eroding. According to...

Posted by: Posterscope
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Leaders

Four first date tips for marketers to woo consumer hearts

For many, the royal wedding between Harry and Meghan brings inspiration for those looking to find their perfect partner - filling consumers with a lot of love and joy. Brands, publications and consumers alike have all been speculating about the...

Posted by: Oath
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Leaders

RPM Launch Cadbury Egg Hunts at National Trust Properties

Independent creative agency, RPM, recently revealed fresh details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs...

Posted by: Creativepool Editorial
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Leaders

Y&R prove that Britons trust the EU more than UK Government

According to new research conducted by the Brand Asset Valuator BAVlab consultancy from Y&R, Britons trust the EU more, and believe it is significantly more relevant, than their own Government. Y&R used their bespoke model to conduct a BAV Best...

Posted by: Creativepool Editorial
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Leaders

The Prince’s Trust launches 40th Anniversary campaign

To celebrate its 40th Anniversary, The Prince’s Trust has launched a year-long campaign to reconnect with everyone who has been a part of the charity’s history. The aim of the #partofPT campaign is to galvanise The Prince’s Trust’s network of...

Posted by: Creativepool Editorial
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Leaders

National Trust & DigitasLBi engage with UK history in new app

In their first piece of creative activity since they were appointed as it's strategic agency last year (after a fiercely competitive pitch), DigitasLBi has launched a nifty new app for the National Trust, the independent charity which looks after...

Posted by: Creativepool Editorial
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Leaders

Saatchi & Saatchi New York's Video Story "Trust Your Power" Won

Saatchi & Saatchi New York's video story "Trust Your Power" for Duracell was honored at the 8th Annual ADCOLOR Awards in Los Angeles on September 21 (Article on CP), the premier event for recognizing those working in mass media to champion diversity...

Posted by: Creativepool
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Leaders

Teenage Cancer Trust: Say hello to our new interns

In 2013 we did some work with the Teenage Cancer Trust, running marathons, wearing silly outfits and raising funds where we could; but this year we’re taking on two new remote interns, Matt and Pete. Matt and Pete are currently undergoing...

Posted by: Bray Leino
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Leaders

Marketing your way through the COVID crisis

It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...

Posted by: Creativepool Editorial
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Leaders

From condoms to cannabis: how to market your taboo product

The conversation around controversial and taboo sectors is changing. Topics that used to be hard to tackle even ten years ago are now out and in the open, which opens up a whole new world of possibilities for marketers and brands. It does, of course,...

Posted by: Creativepool Editorial
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Features

Retail in the near future

Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to...

Posted by: Posterscope
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Leaders

Influencer marketing success comes with a multi-platform approach

It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...

Posted by: Creativepool Editorial
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Inspiration

The Creative Energy, Teamwork and Motivation of SMACK Agency

It is unusual to hear someone say that they always start working near the end of a deadline, because they are far more productive under pressure. Though one may think that this is the easiest way to mess up, SMACK agency and its co-founder Lubna...

Posted by: Creativepool Editorial
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Workshop

The Filmmaker's Guide to Remote Filming, for Agencies and Directors

There is only one shot left to wrap up today’s shooting session. You liaise with the lighting department, the cinematographer and camera operators, you inform the actors and the whole crew is ready to shoot. You talk to the assistant director...

Posted by: Antonino Lupo
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The Creative Ambition of Alpaca Communications

We wouldn't expect a PR agency called Alpaca Communications to be boring, nor devoid of countless stories to tell. The team led by Peter Elms in East London is one that doesn't enjoy being stiff and serious all the time, and their admirable sense of...

Posted by: Creativepool Editorial
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Workshop

Talking To Women: Communicate With Individuals, Not Stereotypes.

Women are the world’s most powerful consumers. They drive 85% of all consumer purchasing and their impact on the economy is growing every year. So how can brands successfully sell to the world’s greatest emerging market? Learn how to...

Posted by: Nicola Thompson
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Leaders

The road to Marketing Hell is paved with good predictions

To say that 2020 hasn’t turned out exactly as predicted for advertisers and marketers would be an understatement. So, if the experts can’t get it right - why do we as humans still need predictions in times that are seemingly...

Posted by: Posterscope
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Getting to Know... Sam Hawkey, Saatchi & Saatchi London's CEO

It is always inspirational to talk to someone who 'made it'. Saatchi & Saatchi London chief executive officer Sam Hawkey may not want to admit that he belongs to that category, but you can tell from his words that he genuinely loves what he's been...

Posted by: Creativepool Editorial
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Features

Member Spotlight: Toby Tinsley's Natural Creativity

There are countless merits in growing up with technological advancement. One of them is having the skills to carry out complex tasks in hours, rather than days. But it also means that sometimes you lose touch with nature. Toby Tinsley loves nature...

Posted by: Creativepool Editorial
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Features

Behind the Idea: Snarling Neon with We Hunt Together and UKTV

Some underestimate the impact of title sequences on viewers, but the truth is these sequences can largely contribute to strengthen a solid tv show's brand. From Game of Thrones to Penny Dreadful, from Breaking Bad to Westworld, having memorable...

Posted by: Creativepool Editorial
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Features

Member Spotlight: Jilipollo and the Art of a Visual Storyteller

It just makes sense that Jilipollo (also known as Javier Medellin Puyou) is an excellent storyteller. You can tell that by the answer below: dragged by love in a country that was not his, trying to succeed as an illustrator but still not quite making...

Posted by: Creativepool Editorial
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Features

80% of creative organisations are not hiring right now

Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...

Posted by: Creativepool Editorial
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Features

Three tips on how to write through the crisis

In a crisis, good communication matters more than ever. From supermarkets to airlines, brands are having to find the right words to set out their position and help customers make sense of the world right now. As a copywriter, I know how quickly...

Posted by: Creativepool Editorial
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Leaders

How to create and activate an effective brand strategy

This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression. Branding is, and always has been, about...

Posted by: Creativepool Editorial
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Workshop

3 golden rules for being a better freelance partner

Freelancers (like you) are increasingly becoming an integral part of the modern business environment. Technology and collaboration tools allow people to work from anywhere and communicate with anyone, at any time, all over the world. And online...

Posted by: OpenText Hightail
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Features

Getting to know - Doing digital differently with David Wharram

For this week’s getting to know, I sat down with David Wharram, the CEO of Coast Digital - a digital marketing agency that prides itself as an agency that thinks about digital marketing “in a different way.” What does that mean...

Posted by: Benjamin Hiorns
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Leaders

Shouting at machines - How to smartly design for voice user interfaces

The advent of voice assistants like Amazon Alexa has brought about a brand new discipline for brands, designers and marketers to get acquainted with. Designing a voice user experience is not the same as designing for a traditional UI. If you want...

Posted by: Matter Of Form

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