Displaying 1 - 36 of 1557 results
October 11th 2011 may seem like a very long way away right now, but it marks a landmark date that affects every business that recruits freelance workers through a recruitment agency or business Most of you that are reading this article will have not...
Posted by: Creativepool
If you read my column earlier this week, you'll know I'm in America. If you didn't, I'm in America. In fact, I'm now in America's oldest town, St. Augustine - on Florida's Atlantic coast. And despite the temperature being in the low eighties (which...
Posted by: Magnus Shaw
How did you get into the industry? Creativity and image making pulls at me like a magnet. I’ve tried out other paths but it’s the only thing that I feel like I truly connect with. When I was a kid I was obsessed with all the illustrated...
Posted by: Creativepool Editorial
The crest of the Covid redundancies wave may well be a thing of the past, but there is no denying that the impact of a pandemic on such a vast scale will be felt in the job market for years to come. With furloughs and lay-offs spreading across the...
Posted by: Antonino Lupo
The UK's inequality gap is widening. With COVID-19 bringing upon us one of the worst financial crises in centuries, a country which already had a problematic inequality gap was only able to get worse. It is just normal that, in these circumstances,...
Posted by: Creativepool Editorial
There is a fine line separating sympathy and blunt exploitation, which means it takes as little as a misinterpreted image to fall on the wrong side of a conversation. COVID-19 is proving to be an ‘unprecedented time’ and a...
Posted by: Antonino Lupo
I’ve never been a fan of the Tories. I'm a lifelong liberal snowflake (to a fault) and have not been particularly pleased with how they’ve handled the COVID-19 crisis. Where other countries (shout out to New Zealand) have acted with speed...
Posted by: Benjamin Hiorns
As the world prepares for even more strict measures of lockdown, we decided to provide guidance on how to handle remote working for your employees. The below guide collects information from official sources, such as the UK Government's website, and...
Posted by: Creativepool Editorial
You may have seen this picture below doing the rounds on Facebook last week. And if you did and you’re a creative, you may well have chortled knowingly. Because the sad fact is, most creatives I know have experienced this at some point in their...
Posted by: Ashley Morrison
There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...
Posted by: Benjamin Hiorns
Depending on who you ask, influencers are either a blight on the media landscape or the “most organic and transparent way to bring new audiences to your brand”. I, as ever, fall somewhere in the middle. I appreciate the appeal of somebody...
Posted by: Benjamin Hiorns
There are few icons as iconic as Mickey Mouse. This is a cartoon figure that catalysed the birth of an entertainment empire, one that recently celebrated it’s 100th anniversary and continues to set the standard when it comes to mainstream...
Posted by: Benjamin Hiorns
When we enjoy our work, and it's a part of who we are, it's harder to be mindful of sneaky burnout gremlins. So how can we make sure we look after our mental health when our creative minds never take a break? Creativity isn’t just a job we...
Posted by: We Are Tilt
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
As I sit here in a virtual meeting, trying to get my son to get his sick IN, not outside of, the bucket while making sure I’m still on mute and keeping up with the conversations, I’m reminded how incredible women truly are and the...
Posted by: Momentum Worldwide
Being a freelancer in the creative industries can be equal parts exhilarating and terrifying, particularly with AI now potentially changing the playing field for so many of us. For me, freelancing offers the freedom to only accept the work I...
Posted by: Benjamin Hiorns
The use of attack ads has become increasingly common in British political campaigns, as both parties seek to gain an advantage over their opponents by highlighting their flaws and weaknesses rather than extolling their own virtues. This is a plague...
Posted by: Benjamin Hiorns
Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...
Posted by: Matter Of Form
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: Introduction Rise Peak Decline Obsolescence This 20-year cycle is still present today for macrotrends,...
Posted by: WMH&I
Content is king. This is an adage we’re probably all sick of by now, but it still rings true in many ways. What is the internet without content, after all? This is why content managers remain one of the most important individuals for many...
Posted by: Creativepool Editorial
The cruelty of killing fox cubs for sport is highlighted in a TV sports show parody created by Engine Creative in one of their first campaigns under their new House 337 banner. The campaign was conceived for Keep The Ban - a non-profit organisation...
Posted by: Creativepool Editorial
I’ve been a freelance writer for well over a decade now and have never once felt like a “second best” option. I might have fallen into freelancing, but I did so with open eyes and knew exactly what the drawbacks would be (primarily...
Posted by: Benjamin Hiorns
A little story: My son is at art school here in Shrewsbury, where they’ve recently had their end-of-year exhibition. During the event, he managed to get a commission and a sale. When asked for a price, he froze for a few seconds and then...
Posted by: Tony Clarkson
The average brand spends millions of dollars on marketing every year. For the big global brands, it's billions. "Half my advertising spend is wasted; the trouble is, I don't know which half" - US retail magnate John Wanamaker (1838-1922). These...
Posted by: Matt Batten
Of all the roles in the creative industries, Creative Director is arguably one of the most coveted. It’s a role that means a thousand different things at once and offers complete creative control. But to be a CD at an agency means you’re...
Posted by: Creativepool Editorial
For this week’s Getting to Know, we’re talking to Benedict Buckland, the Creative Director at alan. the B2B marketing agency that's a part of Raconteur. Benedict’s career path is far from a conventional, having started at the tail...
Posted by: Creativepool Editorial
Does anybody remember actively looking forward to the adverts? I do. We’re talking about the halcyon days of the mid-90’s here, when TV advertisements were proper events that sent shockwaves across the playground. Today, it’s only...
Posted by: Benjamin Hiorns
Some time ago, I took a few days to read an interesting little book by Bloomberg reporter Jason Schreier, named Blood, Sweat & Pixels. In it, Jason interviewed a number of game studios behind some of the most famous games, learning the crazy and...
Posted by: Antonino Lupo
“The freelance revolution”, they’re calling it. People all over the western world (especially in Europe and US) are quitting their longstanding, once granted jobs to pursue new opportunities in the freelance scene. It certainly has...
Posted by: Antonino Lupo
Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....
Posted by: Antonino Lupo
A guide to Art Director rates, with tips and advice from experienced professionals in the industry In the advertising world, Art Directors are the hand of creativity. They are responsible for what commercial campaigns look like, they oversee...
Posted by: Antonino Lupo
The executive creative director (or ECD) is the head honcho as far as the creative team is concerned. The person behind the curtain engineering the creative identity of a company and facilitating the adoption of that identity throughout all media...
Posted by: Creativepool
A design manager is employed to lead numerous design-related tasks. These may include web design, product development, advertising or general creative roles. These individuals can be employed in construction, in graphic design firms, in the...
Posted by: Creativepool
Spoiler: if you’re reading this, you probably are Like most other sectors, the creative industry is one of deadlines. There’s that deadline to deliver the pitch, that other one to complete a project, that copy to write, that award to...
Posted by: Antonino Lupo
TBWA\MCR Executive Creative Director Gary Fawcett made his debut in the industry 25 years ago. In his years of experience, he's seen a number of changes shaking up the industry, from TV to digital media and beyond. This made him a perfect fit for the...
Posted by: Creativepool Editorial
How long has it been since the last Industrial Revolution? I can’t remember the exact dates, but around a century for sure. It’s been even longer since the first Industrial Revolution, moving people around the world from the countryside...
Posted by: Antonino Lupo