Displaying 1 - 36 of 64 results
by Magnus Shaw Yesterday, all the blood, sweat and tears came to a shuddering climax. The London Olympic Games 2012 kicked off with a women's football match and a resounding blunder. Confusing one flag for another must be very easy to do. So many...
Posted by: Creativepool
The history of electric vehicles goes back a lot further than you might expect. Indeed, in the late 19th century, when cars themselves were still a relatively new invention, electric motors were preferred as they were quieter and more economical....
Posted by: Benjamin Hiorns
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
“Fake it until you make it” is a common adage in the creative industries but never before has it rang so true as with the spoof ad agency created to satirise the notoriously amoral oil and gas company Saudi Aramco. Climate collective...
Posted by: Benjamin Hiorns
There are few icons as iconic as Mickey Mouse. This is a cartoon figure that catalysed the birth of an entertainment empire, one that recently celebrated it’s 100th anniversary and continues to set the standard when it comes to mainstream...
Posted by: Benjamin Hiorns
While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...
Posted by: Benjamin Hiorns
Kindness is a virtue that’s seldom celebrated in this world but there’s a trend currently taking over social media that aims to rectify that. Of course, social media is a platform itself rarely accustomed to kindness. More often than not,...
Posted by: Benjamin Hiorns
Super Bowl: it’s the annual advertising extravaganza where 30-second slots costing $7m (that’s $233k a second) and audiences top over 200m (or two-thirds of the entire US population). Whilst the Kansas City Chiefs were victorious this...
Posted by: Creativepool Editorial
Sexual wellness brand Durex, launched its decidedly cheeky #FitMatters campaign last year to educate people on the importance of using a correctly fitting condom. The campaign, created by VaynerMedia EMEA, was released after Durex’s own...
Posted by: Creativepool Editorial
Committing to an ongoing and systematic approach to coaching throughout your business unlocks significant revenue potential. Typically sales reps are the primary point of contact for your customers and prospects. To maximise their potential, they...
Posted by: Creativepool Editorial
Karen Yeomans is an award-winning freelance photographer on a mission to help women be seen and support the rise of women’s sport. Based in North London, her clients include major names in the sporting sphere like Red Bull, Invictus and...
Posted by: Creativepool Editorial
It’s been ten years since the Olympics and the Paralympics came to London and completely changed the way I felt about my country for a few months. You see, I’ve never been much of a patriot and am of the firm opinion that nationalism is a...
Posted by: Benjamin Hiorns
Alicia Van der Meer, digital marketing manager of Monumental, explains the evolution of influencer marketing in the last five years, with insight into how brands can get it right. With personal accounts from today’s influencers, Alicia dissects...
Posted by: Creativepool Editorial
Desislava Georgieva is an illustrator based in London who specialises in narrative and book illustration. While her work is generally traditional in terms of medium (ink, watercolour and acrylics) there is nothing conventional or safe about her...
Posted by: Creativepool Editorial
2020: The year fan engagement took centre stage The pandemic has upended all of our lives in one way or another. While some industries pivoted to limit disruption, others are struggling as Covid-19 continues to take its toll. The sports industry is...
Posted by: Paul Bidder
UK reatailer Waitrose has issued an apology after receiving customer complaints about a trio of chocolate ducklings being sold in its stores. The set of ducks included three types of chocolate that were labelled as crispy, fluffy and ugly, with the...
Posted by: Creativepool Editorial
London-based illustrator Matt Blease has been playing with puns for years but his wisecracking commentary on the world isn't quite delivered in the way you'd expect. The Breed London artist, who counts the likes of Google, The New Yorker, Nike and...
Posted by: Ryan Watson
Peanuts! A children’s comic strip, with the coolest dog in the world, reaching more than 350 million people in 75 countries. But a comic strip way ahead of it’s time, addressing modern day neuroses such as anxiety, loneliness and...
Posted by: Stephen ONeill
SomeOne - Funeralbooker (Beyond) Studio SomeOne has rebranded and renamed funeral price comparison website Funeralbooker, with a “charming” and “radical” identity that aims to stand out from a “sea of sameness” in...
Posted by: Creativepool Editorial
Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the atmosphere this year to be a little more relaxed and a little more open. Whether this was by happenstance or design, it...
Posted by: Benjamin Hiorns
With the 2018 FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...
Posted by: Creativepool Editorial
Framestore Framestore has announced the promotion of Grant Walker and Ahmed Gharraph to Joint Heads of CG in London. The two will sit alongside Ross Burgess, Head of Animation, in the leadership of the creative studio’s highly successful...
Posted by: Creativepool Editorial
Stink Studios Stink Studios has grown its leadership team with the appointment of Kate Sutherland, L.A. Ronayne and Jim Hunt. Sutherland joins as Executive Producer from BBH, where she lead Digital Production. She was part of the successful team...
Posted by: Creativepool Editorial
Big Al's Creative Emporium - Bank's Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. For the daring and...
Posted by: Creativepool Editorial
Uber CEO apologises for mistakes in wake of London ban Uber’s CEO has swallowed his pride and apologised in the wake of the controversial decision by Transport for London to not renew the ride-sharing app's licence when it expires this...
Posted by: Creativepool Editorial
NEW YORK and HOLLYWOOD – A cinematic new animated trailer for Lenovo's Legion brand is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership...
Posted by: The Darnell Works Agency
Droga5 - Tencent New York-based advertising agency, Droga5, has announced their newest client in Tencent Holdings Limited (“Tencent” or 00700.HK). Effective immediately, Droga5 will work with Tencent on strategic and creative development...
Posted by: Creativepool Editorial
Arsenal FC has become the first Premier League club to launch an Amazon Alexa Skill that will allow fans to live stream matches. Skills are Alexa’s in-built capabilities that enable users to interact with devices, like Amazon Echo and Echo Dot,...
Posted by: Creativepool Editorial
Whilst most of us know deep down that Valentine's Day is little more than a reason for couples to buy more cards and chocolate for one another and for singletons to buy more beer, ad land continues to pull out the punches every year. 2017 is no...
Posted by: Creativepool Editorial
The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and...
Posted by: Creativepool Editorial
The Super Bowl is a little over a week away and ad land is building up with typical gleeful abandon for its biggest night of the year. I've always struggled to enjoy American Football to be brutally honest. The immediacy and skill appear lost in the...
Posted by: Benjamin Hiorns
Nexus Interactive Arts director Evan Boehm has produced a new interactive animated film (see the trailer above), which launched online last week. “Solace” is a captivating interactive film based on a short story from the Pixel Juice collection by...
Posted by: Creativepool Editorial
No-one would have believed, at the dawn of the 21st century, that within 20 years we would soon witness the election of the first reality TV American President. The cult Mike Judge (of Beavis and Butthead and Office Space fame) film...
Posted by: Benjamin Hiorns
Now - Leo Vegas Leo Vegas, the online casino, has launched the second installation in its campaign starring “Leo,” the 'Lion King' of mobile casino gaming. The campaign, created by Now, demonstrates how the brand's titular mascot is able...
Posted by: Benjamin Hiorns
Faster Horses - Somerset House Faster Horses and Somerset House, the centre for contemporary culture in the heart of London, have released a film to launch Somerset House Studios. Somerset House Studios is a new experimental workspace for artists,...
Posted by: Benjamin Hiorns
Facebook brings wireless internet to the developing world Hoping to establish itself as the social media network that cares, Facebook this week announced it is developing wireless internet access hardware and software that can be used in areas where...
Posted by: Creativepool Editorial