Displaying 37 - 72 of 174 results
After speaking at the Brand Film Festival in London recently, I decided to share my approach when using video in a campaign with a cause (capital ‘C’, or otherwise). Film can be an incredibly powerful way of amplifying your brand purpose,...
Posted by: Creativepool Editorial
Gaming’s got a strange reputation. It’s not got the respect that film, literature and even television has. However, as an industry its success is staggering. In the UK the gaming market is now worth a record £5.7bn, that’s more...
Posted by: Rob Pratt
If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...
Posted by: Dream Farm Studios
Ahead of Sunday's Oscars ceremony, eight in-house designers at Shutterstock have given this year's Best Picture nominees the pop art treatment using content from the creative platform. Shutterstock runs its Oscar Pop! poster series every February...
Posted by: Creativepool Editorial
Pick up the first foldable smartphone Chinese tech firm Royole has beaten Samsung to launch the world’s first foldable smartphone. While Samsung recently unveiled its own bendable offering, Royole’s flexible phone-tablet hybrid is...
Posted by: Creativepool Editorial
Emergency services can stream live video from your smartphone Air ambulances in Kent, Surrey and Sussex have been trialling a smartphone app that lets doctors and paramedics view livestreamed video from the scene of an emergency before they arrive...
Posted by: Creativepool Editorial
Sonic Union NYC-based audio studio Sonic Union announces the addition of composer/experiential sound designer/mixer Rob Ballingall. Working out of both its Bryant Park and Union Square locations, Rob offers his talents in music and audio post, with...
Posted by: Creativepool Editorial
Etcetera - Ben Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom - an eye-catching stunt to kick-off their “Better in Bed” campaign - and a radical solution to some of...
Posted by: Creativepool Editorial
Jones Knowles Ritchie - Dunkin’ Donuts Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie (JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’...
Posted by: Creativepool Editorial
Recipe - Birdseye Birds Eye is building on its #Solidaritea campaign, championing parenting and putting an end to “parent shaming.” The new campaign showing solidarity with parents is breaking in the run up to Father’s Day on June...
Posted by: Creativepool Editorial
The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...
Posted by: Benjamin Hiorns
Is art advertising? Sometimes it can look like it. Equally, advertising can sometimes look like like art. Take the fascinating example of State Street’s “Fearless Girl”. Under cover of night, she was placed directly opposite...
Posted by: Patrick Collister
WCRS - Sky Mobile Sky Mobile launches their new creative platform, “Hello Possible” created by WCRS. The award-winning film director Nicolai Fuglsig brings to life the magic of possibilities in a TV launch ad featuring British actress...
Posted by: Creativepool Editorial
Sid Lee - The North Face The North Face has launched a massive and first-ever global initiative focused on women, celebrating and sharing the stories of adventurous and courageous female explorers. Move Mountains is rooted in empowering the next...
Posted by: Creativepool Editorial
Walmart files a patent for autonomous robot bees US supermarket giant Walmart is seeking to patent technology that would see drones pollinate crops like bees. The patent application, filed with the United States earlier this month, reveals that the...
Posted by: Creativepool Editorial
Facebook confirms testing of downvote button Facebook will now allow users to downvote comments to eventually hide them. The social media giant is testing the ‘down-vote’ button, making it first available for a small set of users and...
Posted by: Creativepool Editorial
Elon Musk's $500 flamethrower is officially available for pre-order The flamethrower that Elon Musk teased The Boring Company would start selling, which he also tweeted was sentient, has a safe word (“cryptocurrency”) and comes with a...
Posted by: Creativepool Editorial
Y&R London - BBC Sport Winter Olympics Y&R London has created the latest campaign for BBC Sport to launch the 2018 Winter Olympics. Known as “The Fearless are Here,” the ad broke on the evening of Saturday 20th January and will continue...
Posted by: Creativepool Editorial
The robotic installation lighting up Hull for UK City of Culture 2017 Jason Bruges Studio’s latest kinetic installation opened in Hull last Friday (1 December). “Where Do We Go From Here?” is the last major art commission of the...
Posted by: Creativepool Editorial
Big Al's Creative Emporium - Bank's Finally, someone says what we’re all thinking this Christmas. Banks’s Beer does away with the cheesy festivities with its refreshingly honest take on the holiday season. For the daring and...
Posted by: Creativepool Editorial
Frank Kolkman's VR death machine To tackle “death anxiety” among terminally ill hospital patients, designer Frank Kolkman has created a device that simulates a near-death experience using virtual reality. Visitors to Dutch Design Week...
Posted by: Creativepool Editorial
The Red Dress - Brewdog Craft beer brand Brewdog has released a new drink, featuring both a recipe and packaging designed to raise awareness about the impact of climate change. The beer is titled “Make Earth Great Again,” in reference to...
Posted by: Creativepool Editorial
adam&eveDDB - Great Western Railway Great Western Railway is launching a new brand campaign that aims to re-ignite people’s love of rail travel by reminding them that adventures start as soon as they step onto a GWR train. The animated...
Posted by: Creativepool Editorial
Uber CEO apologises for mistakes in wake of London ban Uber’s CEO has swallowed his pride and apologised in the wake of the controversial decision by Transport for London to not renew the ride-sharing app's licence when it expires this...
Posted by: Creativepool Editorial
Droga5 - Kwiff Kwiff, a new mobile-only sports betting app that aims to add an extra thrill to sports betting by “kwiffing” or boosting odds, is releasing a fully integrated campaign that describes the feeling of being...
Posted by: Creativepool Editorial
Terri & Sandy - Strands for Trans Transgender discrimination is a daily occurrence, especially when it comes to gender-specific institutions. While issues like “allocated” bathrooms are among the more common topics of public discussion,...
Posted by: Creativepool Editorial
This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, Pride in London and...
Posted by: Creativepool Editorial
UPDATE: Since the original article was posted (below) on Tuesday morning (June 6), Banksy has withdrawn his offer to send a limited edition print of a new piece to voters shunning Conservative general election candidates in and around his home city...
Posted by: Benjamin Hiorns
Launched on May 18, blacksdontvote.com is the latest hard-hitting campaign by Operation Black Vote and Saatchi & Saatchi London to engage Black and Minority Ethnic (BME) communities across the UK to boost BME voter registration and turnout to vote in...
Posted by: Creativepool Editorial
Officer & Gentleman - Pornhub Mommy’s Special Glasses by Pornhub looks like a typical Mother’s Day Greeting card (besides the fact it's from Pornhub, obviously), complete with a heartwarming message and frilly packaging. However, this is...
Posted by: Creativepool Editorial
J. Walter Thompson London creatives have been travelling the country to domestic violence problem areas plugging in a Wi-Fi router which instead of offering internet connection delivers the unsuspecting public an apparent Facetime call with a woman...
Posted by: Creativepool Editorial
Google Earth Relaunches With Bold New Look Google has relaunched its exploration platform Google Earth after a two-year redesign project. The new version was launched to coincide with World Earth Day and comprises a range of new features, including...
Posted by: Creativepool Editorial
As a result of two, bloody revolutions, Russian tensions, and a never-ending series of crises, many of us overlook Kiev as a creative destination. But amongst the bloodshed and upheaval, a peaceful, creative core has emerged at the heart of the...
Posted by: Kate Lewin
The Great Burger King Fiasco A Burger King TV spot created to activate Google Home smart speakers and some Android phones to describe its Whopper burgers was hijacked by members of the public recently, with the ad instead triggering the devices to...
Posted by: Creativepool Editorial
The Edible Water Bottle Hoping to Erase the Need for Plastic Bottles An edible water bottle that hopes to replace the millions of plastic bottles thrown away every year has raised over £500,000 in a crowdfunding campaign. The literal ball of...
Posted by: Creativepool Editorial
When Pepsi dropped their no-doubt incredibly expensive and undeniably ambitious new ad earlier this week, they probably had no idea that, by week's end, the spot would have dominated global headlines, which is particularly impressive, given the...
Posted by: Creativepool Editorial