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Leaders

Facing facts. Are Tesco's ad screens really as sinister as we fear?

Say what you like about Tesco, but they know how to create a fuss. A couple of days ago, the digital, broadcast and print media fell on a story about the retail giant and its latest advertising wheeze. As a plethora of reports rushed to tell us,...

Posted by: Magnus Shaw
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Inspiration

Looks: engaging a post-human existence

The new ICA show Looks is a group exhibition presenting work by the likes of Wu Tsang, Stewart Uoo, Juliette Bonneviot and Morag Keil opening 22nd April until 21st June. It’s an investigation into our contemporary relationship with technology,...

Posted by: Jade French
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Features

Halloween Campaign Roundup 2023 #HolidaysMonth

I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...

Posted by: Benjamin Hiorns
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Inspiration

Creating a meat milkshake for serious Diablo 4 gamers | #BehindTheIdea

To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...

Posted by: Creativepool Editorial
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Inspiration

Top 10 ads of 2022 | #YearInReview

Choosing the best ads of the year was once a straightforward process but in the information era, where advertising is so much more than just 30-second TV spots, it’s not quite as simple as taking your ten wittiest short films and putting them...

Posted by: Benjamin Hiorns
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Industry

Here's all the Gold Winners from Annual 2021!

Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Catching up with Harvey Dormer

Part of the Focal Point interview series is to shine a spotlight on the best creative work we can find – and often that comes from our very own Creativepool members. Harvey Dormer's distinctive illustrative style has caught our eye a few times in...

Posted by: Jade French
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Features

The 10 Best Fictional Brands of All Time #MediaMonth

While brand partnerships and sponsored product placements have been a major part of the entertainment game for decades now, sometimes, it’s counter intuitive or simply too costly to use a ‘genuine’ brand in a film or TV show. But...

Posted by: Benjamin Hiorns
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Leaders

Design Vs Trump: Nazi Logos and Border Walls from IKEA and Katy Perry

You're all probably just as sick as hearing about Easy D (does anybody know what that really meant yet?) and his constant fear mongering, divisive hate speak and general incompetency. Historically, however, when in times of great political and...

Posted by: Benjamin Hiorns
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Leaders

The Best Valentines Day Campaign's of 2017

Whilst most of us know deep down that Valentine's Day is little more than a reason for couples to buy more cards and chocolate for one another and for singletons to buy more beer, ad land continues to pull out the punches every year. 2017 is no...

Posted by: Creativepool Editorial
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Leaders

Designs unveiled for Moontopia, the self-sufficient lunar colony

Ever since the great space race of the 1960s, mankind has dreamt of living amongst the stars, and whilst the concept of lunar colonisation has been a mainstay of science fiction for decades, it's only recently that the idea appears to be broaching...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Year: 2016

Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Karmarama - Kerrygold's Karmarama is launching a gleefully optimistic new TV campaign for Kerrygold’s spreadable butter range, which is set to go live this weekend. The inspiration for the idea came from the fact that the home of Kerrygold is...

Posted by: Benjamin Hiorns
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Inspiration

Brand Case Study: Branding marijuana in the 21st century

In 2012 Colorado became the first state to pass laws governing the legalisation, tax and regulation of marijuana. Washington, Alaska and Oregon followed soon after, and overnight the magical herb’s image and perception in American culture was...

Posted by: Kate Lewin
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Leaders

The Top Design Stories of 2015

January: Charlie Hebdo cover unites millions against religious fascism For this one, there really are no words that would suffice. It does, however, underline the power that powerful and intelligent creative work still has to bring us together, even...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights and Trends in Tech

GoPro get into the drone business GoPro: Karma is Coming Whilst I have yet to jump on the drone bandwagon myself, the immortal child inside me at least understands the appeal (to an extent), and given the ubiquity of GoPro amongst the hobbyist...

Posted by: Benjamin Hiorns
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Leaders

VCCPme expose the shocking realities of child exploitation

A shocking video exposing the brutal realities of child sexual exploitation has been launched by one of the UK’s leading children’s charities this week. The Children’s Society teamed up with communications agency VCCPme to draw...

Posted by: Creativepool Editorial
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Leaders

Kristofer Ström creates surreal characters on his iPhone

The London offices of CHI & Partners have been given a surreal edge this week with the addition of some incredibly bizarre, and yet oddly beautiful images designed by Swedish artist Kristofer Ström. With a style that brings to mind (for me at...

Posted by: Benjamin Hiorns
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Leaders

The Deceit Algorithm says women are more deceitful than men

Whilst we’ve all probably been guilty of exaggeration or telling the odd white lie at one point or another over social media, whether it’s to make ourselves look better or feel better, a new study has found that women (in Australia at least) are...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Saatchi & Saatchi London

This week we're featuring a trio of campaigns from Saatchi London, all of which dropped this week and all of which showcase the agency's unique, defiantly offbeat British sense of humour. Babies show off their poo faces for Pampers Now matter how...

Posted by: Creativepool Editorial
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Leaders

Food Revolution Day and yet another viral video

I’m a grumpy git, I know. I never watch Comic Relief and I find Pudsey the giant eye-patched teddy bear more sinister than endearing. For me, there’s nothing more nauseating than being lectured by multi-millionaire...

Posted by: Ashley Morrison
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Features

This Week In Advertising

When Creativepool went looking for a fine fellow to write a column called ‘The Week In Advertising’, it made very good sense to search for a writer with a calm perspective and a measured, balanced approach. Well, they were all busy, so...

Posted by: Magnus Shaw
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Leaders

Guinness amplify the “Artist's Journey” in new ad

The latest ad from Guinness, a brand renowned for their zeitgeist defining advertisements, features instrumental post-rock group “And So I Watch You From Afar,” in a spot (below) that aims to promote the globally popular stout brewers'...

Posted by: Benjamin Hiorns

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