Displaying 1 - 36 of 219 results
Written by Nathan Mayatt, Workstation - Specialist creative and digital recruiters since 1989. Keeping ahead of the game by making sure your skills are up-to-date is essential to protect yourself over the next couple of years. The market has become...
Posted by: Creativepool
In their primary role, digital designers combine their creativity and technical skills to produce digital graphics for computer and electronic games, websites, movie special effects, and more. Some digital designers might create graphics for...
Posted by: Creativepool
Mindshare, WPP's global media agency network, recently held a media summit with a “Planning for Agility” theme, which brought together the brightest mind's in the industry to discuss integrating paid, owned and earned channels. The...
Posted by: Benjamin Hiorns
Then they want to figure out the best way of stopping people in their tracks, taking notice, and finding Fido. The same is happening with brands with a focus, or increased interest in digital. Every brief asks creatives to think...
Posted by: Simon Manchipp
The ever-evolving digital landscape, and consumers’ increasingly high expectations from brands to deliver connected digital experiences, have forever changed the way businesses present themselves and communicate with audiences. With...
Posted by: Creativepool Editorial
A further blurring of agency lines and overcoming an identity crisis are on the cards in 2019 according to global digital agency The1stMovement's LA-based CEO, Ming Chan. He offers his thoughts on what's ahead and urges companies to be more nimble...
Posted by: Creativepool Editorial
The on going business obsession with productivity and efficiency is no longer working. 75% of employees are disengaged, businesses are being over-‐turned by ideas driven start-ups, the FTSE 100 churns every decade, the...
Posted by: Daniele Fiandaca
Tom Guy is Commercial & Product Director at Hive, a British Gas innovation. Despark, an International digital specialist, spoke to him to find out what it takes to create a cutting-edge, offshoot as part of a 200-year-old legacy company and to hear...
Posted by: Despark
Celebrated British punk poet John Cooper Clarke has teamed up with 18 Feet & Rising and Agile Film to launch a new campaign for the National Trust, in which he shares his love of the British coastlines to celebrate the 50th anniversary of the Neptune...
Posted by: Creativepool Editorial
Henrique Favery stands as a testament to the power of embracing the unknown. The Founder and Creative & Innovation Director at Buu Digital, Favery's journey into the industry began with a seemingly insurmountable challenge: creating an Augmented...
Posted by: Creativepool Editorial
How did you get into the industry? An opportunity came up when we were hired by an agency to tackle a challenge deemed impossible by a competitor. The task was to execute an Augmented Reality for Web campaign (without the need to download an...
Posted by: Creativepool Editorial
In the ever-evolving world of business, the concept of outsourcing has become synonymous with adaptability and efficiency. As companies navigate the intricacies of a fast-paced global marketplace, they continually seek innovative ways to optimize...
Posted by: We Are Amnet
Heinz has been a ubiquitous part of family mealtimes for generations. To keep it relevant and appeal to the next generation of families, Kraft Heinz are launching a new range of pouches to market, with built-in immunity support, for babies up to 24...
Posted by: Creativepool Editorial
Ben Ducker, Executive Creative Director at Journey Further, offers valuable insights for brands seeking to captivate audiences effectively and deliver powerful creative whilst managing tighter budgets and highlights the importance of data-driven...
Posted by: Creativepool Editorial
Context, context, context. As the cookieless future approaches, we will hear more about context and contextual advertising, be it location-based or else. In an ever-shifting brandscape triggered by the pandemic, the need for increased...
Posted by: Creativepool Editorial
A synaesthesia of colours, emotions and creativity, the work of We Launch below is clearly something worth of praise and admiration today. Born in 2010 from the caring hands of Founder & Creative Director Stuart Lang, We Launch has rapidly grown to...
Posted by: Creativepool Editorial
Clearly the last year has been an unprecedented one for many sectors of the industry. We can only imagine what Covid-19 did to Marketing spend, but to leaders such as Mark Evans, Marketing Director at Direct Line Group, even a global pandemic is...
Posted by: Creativepool Editorial
It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...
Posted by: Creativepool Editorial
The coronavirus pandemic has brought a host of unimaginable changes into everyone's lives. Things that were ordinary have become temporarily extraordinary, and vice versa in some cases. Some, like retailers, have had to sustain more crippling blows...
Posted by: Creativepool Editorial
Millennials and Gen Z consumers are over owning “stuff.” Instead, they’re after memories - 82% said they’ve participated or attended at least one live brand-related experience, according to Eventbrite, while 72% said...
Posted by: Creativepool Editorial
12 months, 79 spreadsheets, 85.6GB worth of page designs, 90 design templates, 682.75 hours of coding, 137 Google Hangouts and four flights across 34,000 kilometers later and Amys.com was born. Find out how we did it here. This post reflects on our...
Posted by: Superrb
Sam Walker and Joe De Souza, the former group ECDs and partners at Karmarama, have launched a new creative shop called Faster Horses, and this week announced their first major work; an ambitious relaunch campaign for UNIQLO's flagship store. The new...
Posted by: Creativepool Editorial
Global content production and adaptation company Zebra Worldwide is marking its 10 year anniversary by launching a content focused consulting & technology offer from new offices in W1. Founded by Luke Hammersley and Nic Franklin in 2005, Zebra...
Posted by: Creativepool Editorial
Publicis Canada Duncan Bruce, the current President & Chief Creative Officer at Publicis Canada, has been promoted to President & CEO, effective immediately. His promotion comes as a direct result of the agency's marketing transformation and the...
Posted by: Creativepool Editorial
In a continution of FindGood's effort to see what smaller marketing agencies are saying about the Publicis/Omnicom merger, we asked MD of marketing agency Incite, Kristian Gough what he thought about the upcoming move and how he saw it affecting the...
Posted by: FindGood
Wonderworks Communications, co-founded by Sarah Wildman-King and Miranda Hart, is a creative powerhouse dedicated exclusively to the drinks industry. From their humble beginnings in 2014, born out of a shared passion for premium drinks, to becoming a...
Posted by: Creativepool Editorial
Google's recent decision to delay the phase-out of third-party cookies in Chrome until 2025 has significant implications for marketers. This extension provides both opportunities and challenges as the industry adapts to the evolving landscape of...
Posted by: Benjamin Hiorns
The journey of advertising from print to digital media is a fascinating tale of innovation and adaptation. It reflects broader technological advancements and shifting consumer behaviours. This evolution has transformed how businesses reach their...
Posted by: Benjamin Hiorns
Today, we kick off the week by interviewing Fernando Ortiz Ehmann, the Global Principal at Saffron Brand Consultants. With an illustrious career in branding and a keen eye for innovative solutions, Fernando has been at the forefront of transforming...
Posted by: Creativepool Editorial
Even if you don’t technically know what a meme is, chances are you have a good dozen or so of them living rent-free in your brain right now. They are, in essence, pop culture templates that exist to spread opinions as relatable jokes and at a...
Posted by: Benjamin Hiorns
In today’s fast-paced, media-driven world, maintaining a positive public image is more crucial than ever for any business. This is where a Public Relations (PR) manager comes in. Whether you're a startup aiming to make a mark or an established...
Posted by: Creativepool Editorial
This week, we sit down with Molly Tappin, Associate Creative Director at The Wild by Jungle Creations, to explore the poignant and proactive campaign “Shirt 38.” Born out of a pressing need to address the alarming rise in domestic abuse...
Posted by: Creativepool Editorial
Welcome to our “Behind the Brand” series, where we delve into the stories behind the most compelling brand transformations. Today, we have the pleasure of speaking with David Thompson, the Creative Director at Turner Duckworth’s...
Posted by: Creativepool Editorial
A creative, concept driven animation studio specialising in multimedia motion for all digital mediums, from interactive web to full commercial campaigns. Ticktockrobot is a completely remote operation with bags of potential. We caught up with...
Posted by: Creativepool Editorial
You’re not likely to find me on TikTok anytime soon. I’m the kind of person who still refuses to listen to an album any other way than from start to finish, so short-form video is never going to appeal to me. However, it would appear...
Posted by: Benjamin Hiorns
How did you first get into the industry? I was born in small village in western ghats of Karnataka India. When I was 10 years old, I used to create collages by cutting out people's photos from newspapers and magazines, mixing and matching them in...
Posted by: Creativepool Editorial
