Displaying 469 - 504 of 2516 results
Emotions are the key of compelling stories and powerful storytelling. When Hasan & Partners approached director Guy Aslan from Great Guns for a new Lambi spot, they knew the director loves to work with emotions - and it paid off with a fantastical...
Posted by: Creativepool Editorial
Have you ever heard of a no-waste designer? Creative Director of Misfit Creative Pete Brady might be a first. Pete believes that everything in design must have a purpose. There is no room for wasted space, no way that any part of a design may be...
Posted by: Creativepool Editorial
How do you make an ad for a demographic that quite famously hates ads? Looking at what Grey London did for Pringles might set you off on the right track. If you've been around Twitch at all lately, you will have seen the new zombie sensation Frank...
Posted by: Creativepool Editorial
When you think of retail and Covid-19, you can't help but feel a sense of discomfort pretty much off the bat. Retail has been heavily hit in the middle of this pandemic, with high street stores and firms closing up, tourism going down and an overall...
Posted by: Creativepool Editorial
Amidst all the heavily unexpected things that happened when 2020 hit, a sudden push for smart and remote working was certainly one of the most prominent. Overnight, hordes of workers were forced to move from the office to the comfort of their own...
Posted by: Antonino Lupo
There surely are some stunningly talented artists out there. 3D and VFX Artist Daniel Magyar is without a doubt one of them. A fan of 3D realism and clearly a skilled creative professional, Daniel has been playing around with 3D software since his...
Posted by: Creativepool Editorial
It is safe to say that some journalists can be seen as guardians of the truth. These heroes of the Information Age will go at great lengths to ensure that the truth is spoken, heard and spread across the public - even at the cost of their own...
Posted by: Creativepool Editorial
In the lead-up to Christmas, charities often compete for attention, making the sector incredibly crowded all of a sudden. It was in this occasion that Born Free and Engine came up with a brilliant, yet painfully truthful campaign: Nature's Closing...
Posted by: Creativepool Editorial
You could say that after this year, only a fool would attempt to predict anything about the future. But, foolhardy or not, we can look at the direction of travel of the biggest drivers of change and make some inferences from that. After all, as Bill...
Posted by: Imagination
After the release of Hyundai's electric vehicle, IONIQ, the brand wished to make a bold statement to show the power of electric and how it can empower people to become the change they want to see in the world. The result of their partnership with...
Posted by: Creativepool Editorial
When digital took over the world and the first Kindle was released, some publishers shuddered and panicked as they saw printed paper declining like never before. A few were forced to cease operations. The smallest book shops still struggle to...
Posted by: Creativepool Editorial
In the aftermath of Covid-19, we already know that only the strongest and most loyal brands will stand. After a year like 2020, it is no wonder that consumers are looking to connect with brands and their ideals, prompting the dawn of a new era for...
Posted by: Creativepool Editorial
I know, I know - it's February already. Where did the first month of the year go? Most likely, in loads of planning for the year to come, and a healthy amount of procrastination too. As usual, the New Year came with its usual amount of hopeful...
Posted by: Antonino Lupo
Freelancers had an interesting year. Alongside events and production, the freelance industry was the most hit and the one that took some of the hardest blows - especially when certain governments started to ignore their needs. With the wave of...
Posted by: Antonino Lupo
There is one magical place in Chipping Barnet, England, where caring nurses, doctors and volunteers work relentlessly to make every little moment count for families of children with life-threatening conditions. Even in a year like 2020, Noah's Ark...
Posted by: Creativepool Editorial
Among the many innovations that the 2020 Covid crisis accelerated, remote filming is certainly the most interesting. If anything, because it was a proper life-saver for an entire sector. Both the events and the production industry have been forced...
Posted by: Antonino Lupo
So 2020 was the year in which we saw brands moving increasingly closer to their consumers, in an attempt to show an understanding and humanity in the wake of the Coronavirus crisis. However, this was but the culmination of a long path which global...
Posted by: Creativepool Editorial
When Covid-19 hit, production (even more than most) was brought down to its knees and forced to adapt or die. Be it with a pivot to remote filming or animation, there was a strong push towards new and fresh ways to do production - and companies such...
Posted by: Creativepool Editorial
2021 has just begun and we can already see that it’s not going to be as shimmering as most of us were hoping. Amidst new lockdowns and old restrictions, there is but one thing we know for sure: after 2020, employee experience will be changed...
Posted by: Antonino Lupo
As the world's most favourite Australian export, Kylie Minogue is quite clearly beloved on a global level and a personality any brand would want associated with its products. So when the folks at London Advertising got in touch with a ROXi TV ad...
Posted by: Creativepool Editorial
We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...
Posted by: Creativepool Editorial
If you thought getting into the film industry was a bit challenging, wait until you hear the story of Joshua Teicher. In the mid-'90s, before the era of the Internet took place and at the dawn of the information age, Joshua fell in love with cinema...
Posted by: Creativepool Editorial
President Biden may want the US to make a fresh start but he knows, as we all do, that Trump’s term will continue to be a stubborn stain on the red, white, and blue for years to come. A term that began with a promise to stop ‘American...
Posted by: Mary Keane Dawson
You know us; we toe the line of optimism and realism every day. In the integrated marketing industry, and just as people who operate in the world from a brand strategy perspective, we’ve gotten pretty good at keeping things real, unfiltered,...
Posted by: Rock Candy Media
Hard-hitting. Impactful. Crude in its sheer honesty. There are a lot of words that we could use to describe the beautiful campaign by Affixxius for the Leicestershire Police - but none of those would do it justice as much as spending just two minutes...
Posted by: Creativepool Editorial
"We are design." This is the statement by which every member of the team at Greco Design lives. Where products, people, projects and content converge; where ideals connect and ideas come true. A great power. And with a great power... Gustavo Greco...
Posted by: Creativepool Editorial
So here we are: Christmas is over, the new year is all ahead of us, and the road is still long to make another positive year for sustainability - but we might be on the right track. 2020 was an interesting year for the planet in many ways, and brands...
Posted by: Creativepool Editorial
It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...
Posted by: Creativepool Editorial
As the 1st ranked photographer on Creativepool, Ken Gerhardt certainly knows more than most about the art of photography. In recent years, he’s rediscovered his love for black and white film, feeling that the over-manipulation of digital...
Posted by: Creativepool Editorial
One thing we can predict for the year ahead is that what will have unfolded 12 months from now is most likely unpredictable. Our shift online has undoubtedly accelerated across the board - markedly with older generations who are typically slower in...
Posted by: Wolff Olins
Ever wondered who makes all those beautiful buildings and sets you see in films, TV shows and on stage? That would be the careful, precise and beautifully creative job of a Production Designer. Hakan Yoruk has been designing sets for six years, and...
Posted by: Creativepool Editorial
We can all relate with the young man in the Merry Xmess Christmas ad. It is the ones we love the most that make the biggest mess at Christmas time. Parents, lovers, siblings, other relatives - but that's exactly what makes Christmas special. We are...
Posted by: Creativepool Editorial
Jesus Silva was always fascinated by the meditative process of assembling shapes. Even from a young age, he would spend days putting together models of airplanes for the pure sake of "spending hours on the fuselage assembly." Surprisingly, he found a...
Posted by: Creativepool Editorial
It's no wonder brands have invested big in the power of social media this year. With the vast majority of consumers stuck at home for long periods of time, online ads and social media were the only touchpoints between them and their target users. We...
Posted by: Creativepool Editorial
And what the self-employed need to know about leaving the EU. That’s right, I used the dreaded ‘B’ word. As you can imagine, Brexit will have a certain impact on freelancers in the UK, and to an extent, to those working from Europe...
Posted by: Antonino Lupo
Even the most affectionate and traditionalists will admit that technology has made things a bit easier for all of us. What you could only do in days (if not weeks) has now been reduced to mere hours of work, with just the same amount of precision and...
Posted by: Creativepool Editorial