Displaying 1 - 36 of 9390 results
"It's impossible to make things work out just the way you want all the time." - Neil Christie Tell us what you do for a living and who you work for? Managing Director, Wieden + Kennedy London What does that involve? Trying to create an...
Posted by: Creativepool
Creativity isn’t just about standing out; it's about making a meaningful impact. As the Co-Founder and Chief Creative Officer of YAMA Group, Martin Stapff embodies this philosophy. With a career marked by resilience and a relentless drive to...
Posted by: Creativepool Editorial
Television is no longer to opiate of the masses. That torch has long since been passed to the smartphone. In the last 20 years or so, however, arguably since the Sopranos first taught us that TV could be just as smart as film, it’s become...
Posted by: Benjamin Hiorns
The demand for professional Voiceover Artists is growing exponentially in today's ever-evolving digital landscape. Whether you're producing commercials, podcasts, explainer videos, e-learning modules, or even video games, the voice you choose plays a...
Posted by: Creativepool Editorial
Across our industry, agencies like ourselves pour so much time (probably too much!) into producing beautifully considered, all singing, all dancing case studies that show our work in its best light. And why not, it’s work we’re proud of,...
Posted by: Thisaway
In this exclusive interview, we sit down with Jennifer Murtell, VP of Strategy and Innovation at Marks, to explore the creation of MUSA-a groundbreaking brand set to transform the landscape of women's healthcare. MUSA represents a holistic,...
Posted by: Creativepool Editorial
As traditional consumer brands struggle to maintain trust, consumers are increasingly seeking deeper levels of authenticity. Sports teams can offer an antidote to this, with their ability to create shared experiences and lasting memories that play...
Posted by: FutureBrand
Hiring the right Concept Artist is critical for any project in the creative and entertainment industries. Whether you're working in film, video games, or marketing, a skilled Concept Artist can bring your vision to life. However, finding and securing...
Posted by: Creativepool Editorial
This idea was inspired by a quote from design icon Charles Eames: "My dream is to have people working on useless projects. These have the germ of new concepts." As a designer and branding guy, I typically work within the constraints and guidelines...
Posted by: Marc Posch
In this exclusive interview, we sit down with Alastair Mills, Executive Creative Director, and Beatriz Zambrano, Junior Creative at Impero, to delve into the creative process behind Christian Aid’s latest climate awareness campaign. With the...
Posted by: Creativepool Editorial
The rapid evolution of artificial intelligence (AI) is reshaping the landscape of digital marketing and content creation, with hyper-personalisation emerging as a game-changing trend. AI's ability to analyse and process vast amounts of data enables...
Posted by: Benjamin Hiorns
As a Creative Director with a diverse career spanning top roles at Sid Lee, Ubisoft, and his own ventures, George Giampuranis has mastered the craft of making people feel-whether through an ad, a website, or a gaming experience. His philosophy is...
Posted by: Creativepool Editorial
The media landscape is a powerful tool that shapes societal views, influences behaviours, and fosters conversations around equity and inclusion. At the forefront of this movement are advertisers and content creators who understand the growing demand...
Posted by: Benjamin Hiorns
The digital revolution is rapidly transforming the way we consume media, and the latest Ofcom report confirms a historic shift-online news consumption in the UK has officially overtaken television for the first time. This milestone is more than just...
Posted by: Billion Dollar Boy
In a world where creativity and innovation are constantly evolving, Nayaab Rais, Executive Creative Director at FP7McCann, stands out as a trailblazer. With a career shaped by a blend of resilience, passion, and an unyielding pursuit of excellence,...
Posted by: Benjamin Hiorns
As businesses continue to prioritize visual communication in 2025, Creative Artworkers are crucial for bridging the gap between design concepts and finalized Artwork. Whether you're working on advertisements, branding materials, or 3D visuals, hiring...
Posted by: Creativepool Editorial
In their latest campaign for Breast Cancer Now, Senior Creative Team Jack Snell and Joe Lovett from BMB take on an emotionally charged brief. Tasked with advancing the charity's “Real Talk” initiative, the duo’s challenge was to...
Posted by: Creativepool Editorial
All things go in cycles, from moustaches and bellbottoms to concepts for entire marketing campaigns. Now it’s time to add influencer marketing to the list. Influencer marketing, once a novel form of marketing that allowed brands to connect...
Posted by: Greg Zakowicz
This week, we sit down with Josh Harris, Managing Director of the London-based creative agency Neverland. Born from a serendipitous conversation at the school gates, Neverland was founded over the disconnect between brand strategy and creativity in...
Posted by: Creativepool Editorial
I love a brand mascot. I feel like my childhood was populated by figures like The Honey Monster, Tony the Tiger & The Peperami Animal. But the idea that we as a nation will sit down to watch some unifying TV (and the ads) feels about as distant in...
Posted by: davies+mckerr
London, September 6, 2024 - The creative industry’s most anticipated event, the launch of the Creativepool Annual 2024, took place this week at the newly named Sinfonia Smith Square in London. This year’s Annual celebrated the very best...
Posted by: Creativepool
In this exclusive interview, Paz Martinez Capuz, Design Director at Household, delves into the creative journey behind the recent rebranding of Pentathlon GB. Tasked with evolving the identity of this historic multi-sport, the team at Household...
Posted by: Creativepool Editorial
Mainstream social media platforms like Instagram, X and TikTok might dominate online conversations, but a quieter and subtly significant shift is taking place among creative professionals. En masse, they’re increasingly turning to niche social...
Posted by: Benjamin Hiorns
In the world of internet culture, few trends highlight the stark generational shift in media consumption like Skibidi Toilet. If you don’t have a child or refuse to engage in Gen Alpha’s online whims (perfectly understandable), allow me...
Posted by: Benjamin Hiorns
In this edition of Behind the Idea, we sit down with Rianna Read, Art Director at TwelveA.M., to delve into the creative process behind ALIGNE’s Spring/Summer 24 campaign, featuring professional footballer Lucy Bronze MBE. The campaign, a...
Posted by: Creativepool Editorial
Partnering with a design provider can make or break your product. New businesses wanting to stand out or older ones hoping to update their digital look face a key choice. Do businesses hire a freelancer or go with a pro company? Both paths have...
Posted by: Creativepool Partner
If you’d have told me when I was 12 years old that there would come a time where I was sick of new Star Wars content I’d probably have laughed in your face, but here we are 26 years later. But how did we get here? A decade ago, it seemed...
Posted by: Benjamin Hiorns
Gianfranco Fagotto's journey through the creative industry is nothing short of remarkable. From his early days as a Junior Art Director at Milan's famed Voice Millimetro agency, to leading transformative branding projects for global giants like...
Posted by: Creativepool Editorial
In an ever-evolving marketplace, maintaining the charm of a beloved heritage brand while infusing it with fresh energy is a delicate balancing act. Michela Graci, Strategy Partner at Coley Porter Bell, recently spearheaded the rejuvenation of Jammie...
Posted by: Creativepool Editorial
In an increasingly polarised world where every rogue tweet could potentially ignite a minor culture war, brands are constantly walking on eggshells so who could blame them for taking the easy path? The desire to maintain a neutral stance in the face...
Posted by: Benjamin Hiorns
To say the political landscape in the states has become rather divisive would be the understatement of the century. There are, in no uncertain terms, two diametrically sides that fundamentally disagree on almost everything, to the extent that they...
Posted by: Benjamin Hiorns
To say the political landscape in the states has become rather divisive would be the understatement of the century. There are, in no uncertain terms, two diametrically sides that fundamentally disagree on almost everything, to the extent that they...
Posted by: Benjamin Hiorns
In the dynamic world of digital content creation, 3D animation has emerged as a powerful tool for storytelling, marketing, and brand building. Whether you're producing a feature film, a video game, or an advertisement, hiring the right 3D Animator...
Posted by: Creativepool Editorial
In a world where architecture can be weaponized against the most vulnerable, Gary Fawcett, Executive Creative Director at TBWAMCR, and his team decided it was time to take a stand. What began as a passion project turned into a powerful campaign...
Posted by: Creativepool Editorial
Those who attended Cannes Lions festival this year would have witnessed TikTok's impressive and engaging activations as it showed off, among other things, its new AI-generated avatars. There was little evidence of any concern about a proposed ban of...
Posted by: Vudoo
In the fast-paced world of social creativity, no two days are alike-especially for Katy Sumption, the dynamic Executive Creative Director at NewGen. From morning huddles with her innovative team to the exhilarating challenges of shaping the future of...
Posted by: Creativepool Editorial
