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Social Media

How the Google algorithm stole a blogger's domain name.

You may remember, in the early days of the internet, some very smart cookies enriched themselves considerably by buying up the domain names they figured would be in demand, just as soon as major corporations woke up to the new technology. Smart...

Posted by: Magnus Shaw
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Features

5 Minutes with... Sarah McCartney - Copywriter and Perfumer

by John Fountain. Head writer at Lush from 1996 to 2010, Sarah is now Head of Ideas at the writing agency Afia. As an author she has penned 'The Fake Factor', 'Online Marketing in 7 Days (for people who can't avoid it any longer)', and '100 Great...

Posted by: Creativepool
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Inspiration

Member Spotlight: Reel talk with director Noemi Hatala

Self-shooting director Noemi Hatala’s film, Where the Women Run the Nightlife, introduces the female club owners who manage four of the five major venues in Tbilisi, the capital of Georgia. It shows how they are encouraging self-expression and...

Posted by: Creativepool Editorial
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Features

When silence speaks volumes for brands

Calling all marketers - we carry a responsibility to our brands. The responsibility to only speak when we have something of value to say. There was an article doing the rounds recently written by an influencer who recommended publishing content...

Posted by: ifour
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Trends

Bethesda E3: Here’s to games embracing colour again

Something struck me as I watched the Doom Eternal showcase during Bethesda’s E3 conference. For a gritty game about violently blowing up demons, Doom Eternal is incredibly vibrant and bursting with colour. Even compared to the previous Doom...

Posted by: Rob Pratt
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Features

Online vs offline: How valuable is going viral?

‘Going viral’ is often seen as the pinnacle of success for marketing or advertising teams, with the social significance of a brand measured in likes, mentions and re-shared posts. Recently, however, businesses have started to question...

Posted by: Creativepool
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Advertising

Ads of the Week: Christmas comes early (again) and other stories

Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...

Posted by: Creativepool Editorial
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Advertising

Top 10 Ads of the Week

F/Nazca Saatchi & Saatchi - D&AD Next Awards With only one week remaining for photographers and filmmakers to enter 2017’s D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of...

Posted by: Creativepool Editorial
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Advertising

CHI&Partners, MPC and TalkTalk allow fans to invade The X Factor from home

Every year, one of the most exciting aspects of a new season of The X Factor (besides those hilarious opening rounds of course) is seeing what TalkTalk and their partners will have come up with for their annual interactive idents. This year, for the...

Posted by: Creativepool Editorial
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Entertainment

Immersion is Key: 10th anniversary of New Frontier Festival

For the last 10 years, Park City, Utah has been home of New Frontier Festival. A Sundance Institute exhibition of films and new-media art that explores and pushes the boundaries of conventional cinema. New Frontier provides the highest level of...

Posted by: Kate Lewin
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Design

The Controversial Uber Rebrand

A taxi service that has changed the way we think about taxi services, Uber has been a genuine phenomenon, but it's still finding its feet outside of the US, so it seems like an odd choice to instigate a complete company rebrand at this time. What's...

Posted by: Benjamin Hiorns
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Design

KFC collaborates on first fashion collection with Katie Eary

To mark the launch of a new, more sophisticated and calorie conscious lunchtime menu item called the Ricebox, as well as London Fashion Week, KFC challenged British designer Katie Eary, to design a clothing collection in a lunch hour to reflect the...

Posted by: Creativepool Editorial
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Advertising

Top 10 Hires of the Week

M&C Saatchi M&C Saatchi has announced that Ben Welsh, formerly ECD at M&C Saatchi Sydney, is to be appointed as creative chairman of Asia. The appointment marks a change in emphasis for the Network, demonstrating its spotlight on Asia, a region...

Posted by: Creativepool Editorial
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Advertising

Angry Birds 2 gets bigger, badder, birdier

Whilst it probably won’t go down in history as one of the very best video games of all time, Angry Birds is arguably one of the most important and influential, especially of recent years. Indeed, years before it was dethroned by the godawful...

Posted by: Benjamin Hiorns
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Design

Surreal minimalism merges architecture with philosophy

Florence based artist, Michele Durazzi, creates a surreal world where architecture and nature meet. Using different 3D rendering software, he’s able to abstract and manipulate the images, making the human figure seem insignificant and...

Posted by: Creativepool Editorial
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Design

Crossrail Place makes a very green public début

Final designs for the ambitious new Crossrail Station at Canary Wharf have been emerging for a while now, and they now include the addition of a lush roof garden, which opened to the general public over the bank holiday weekend. The garden is a...

Posted by: Creativepool Editorial
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Design

Singapore, a new age of creativity

An hour or two at Singapore airport on a stop over to Indonesia or Oceania is often the closest that people ever get to visiting Singapore. Their loss. One of the only pieces of trivia people know about Singapore is that chewing gum is illegal, but...

Posted by: bluemarlin
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Entertainment

The Ultimate ‘Pop-up Lounge’ Bar In London

Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...

Posted by: Creativepool
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Inspiration

CP Loves... Google's amazing new HQ

by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...

Posted by: Creativepool
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Advice

Ten of the best image editors

The range of image manipulation software available has grown significantly. Whether you're looking to create a digital art masterpiece or just want to quickly take the red reflections out your friend's eyes or crop them out the shot entirely, there...

Posted by: Creativepool
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Inspiration

Can't Cook And Don't Have Kids: What Advertising Says About Asian Men

Speaking at Spikes Asia last month, Aline Santos, Executive VP of Global Marketing and Global Head of Diversity and Inclusion at the FMCG giant, urged advertisers across Asia to push for more progressive portrayals of people within their ad...

Posted by: The Smalls
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Design

Rebrand Roundup: Wolves, spices, ciders, flags and other stories

SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...

Posted by: Creativepool Editorial
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Features

Cannes Lions Contenders 2018

The Cannes Lions International Festival of Creativity remains a cornerstone event for the advertising industry, even now, in its 65th year. Whilst there are plenty of changes to consider at this year's festival, with Publicis “taking a year...

Posted by: Benjamin Hiorns

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