Displaying 1 - 36 of 94 results
Amazon are launching its first campaign in India for the Kindle Paperwhite, with the aim of finally making e-reading acceptable in India. The campaign from Leo Burnett agency Orchard Advertising, focuses on a 3-minute digital film called...
Posted by: Benjamin Hiorns
Barclays embrace face-to-face video Barclays recently became the first UK bank to allow customers to use face-to-face video banking via their phones, laptops and tablets. The service will launch on December 8 and will allow premier account members...
Posted by: Creativepool Editorial
by Magnus Shaw. Do you read The Daily? Unless you own an iPad style tablet you probably don't. Even if you do, you won't for very much longer. The Daily is a digital newspaper, published by Rupert Murdoch, available on tablets and closing any day...
Posted by: Creativepool
by Magnus Shaw If you read my columns with any regularity, you'll have noticed a little ad in the footer inviting you to buy "ADVICE" - a collection of my writing on advertising (it's very good, by the way). Those kind enough to have clicked through...
Posted by: Creativepool
Tell us a bit about your role! Is there a “typical” day? There is no typical day, but there is a fairly common structure. It kicks off walking Bobby (our puppy) round our local park, while answering a handful of early emails, sending a...
Posted by: Creativepool Editorial
While our lives might be online now, and that’s probably not going to change anytime soon, there is still something quite special about a physical book. When the initial wave of Kindle fever kicked off in the early years of the 21st century, I...
Posted by: Benjamin Hiorns
What does it feel like to be a pioneer among women leaders and professionals in the industry? Nicky Bullard, Chairwoman and CCO at MRM, might know a thing or two about that. Good leadership comes from the ability to deliver results with just the...
Posted by: Creativepool Editorial
When digital took over the world and the first Kindle was released, some publishers shuddered and panicked as they saw printed paper declining like never before. A few were forced to cease operations. The smallest book shops still struggle to...
Posted by: Creativepool Editorial
The LEGO Roomba sweeps your LEGO up for you The Brick Wall has created an automatic vacuum cleaner to tidy up all of those stray LEGO pieces with swift ease. The hackers have called the robot the “LEGO Roomba.” The Brick Wall built the...
Posted by: Creativepool Editorial
RSA Films RSA Films has added filmmaker and acclaimed actor Ewan McGregor for commercial representation globally. The film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s “Fargo,” is also a natural...
Posted by: Creativepool Editorial
The original article was published on Brand Quarterly. Knowing the difference between a brand providing a multichannel and omnichannel experience for your consumers is vital to understanding how to ignite true brand affinity. In an age of...
Posted by: LEAP
Jamiroquai and the 3D-printed light-up helmet London designer Moritz Waldemeyer based his headgear he created for the lead singer of Jamiroquai, “Jay Kay,” on an endangered animal. Waldemeyer designed the hat for the Jamiroquai's frontman, who...
Posted by: Creativepool Editorial
When Sonos opened their first retail store in New York’s SoHo this summer, it was a pioneering moment for the brand. Having dominated the wireless speaker market, eclipsing other competition easily and steadily along its 14 year journey, Sonos...
Posted by: Kate Lewin
Wisp is the wearable sex toy alternative Wan Tseng, a graduate of the Royal College of Art graduate, has designed a series of erotic devices that provide a subtle, sensation-focused alternative to traditional, more 'full-on' sex toys. The Wisp...
Posted by: Creativepool Editorial
I'll happily admit that it's probably been almost a decade since I last purchased a book from a physical retail outlet. Whilst in my teenage years I'd spent the best part of an afternoon every weekend perusing my local book and record stores for my...
Posted by: Benjamin Hiorns
As part of Icon Magazine's “Rethink” project, the Glasgow-based graphic design and creative agency Warriors Studio were tasked with redesigning something they thought was in dire need of a visual upgrade. So they decided to focus their...
Posted by: Benjamin Hiorns
I honestly thought Amazon had already taken the idea of streamlining online ordering as far as it could possibly go with their Express Checkout service. But it transpires I was wrong, as word recently emerged from the states that the online retail...
Posted by: Benjamin Hiorns
Amazon recently rolled out a new campaign from New York-based digital agency Firstborn for its audiobook producer and retailer, Audible. Audible posits itself as the Netflix of audiobooks, with a monthly payment plan for under a tenner that gives...
Posted by: Creativepool Editorial
Sony find new ways to play in China Sony is launching its Playstation 4 console in China early next year on the 11th of January 2015, closely following arch rivals Microsoft, who launched their own Xbox One console in October; the first console to...
Posted by: Benjamin Hiorns
Russian phone brand Yota, recently launched a daring new smartphone that includes a secondary e-ink screen, designed to work in tandem with a primary AMOLED screen and significantly increase battery life. This is Yota's second stab at the smartphone...
Posted by: Benjamin Hiorns
One of the advertising industry's most respected figures passed away suddenly on Saturday at the age of 75. David Abbott was a founding member of the London-based Abbott Mead Vickers BBDO, an agency which has created countless award-winning campaigns...
Posted by: Benjamin Hiorns
AKQA is hosting the Future Lions competition for the ninth year in a row, in partnership with the Cannes Lions International Festival of Creativity. The competition (which counts Google amongst its partners) challenges young minds in the creative...
Posted by: Benjamin Hiorns
When the dreadful story of the mysterious disappearance of Flight MH370 dawned on the world, it was notable how many people pontificated ‘Surely all those satellites and things can track a plane anywhere.’ Some hotheads even went as far...
Posted by: Magnus Shaw
Recently, I spotted something of interest on the site of a firm of creative recruitment consultants. Clicking through to their 'contact us' page, I was pleased to notice a statement declaring their belief in common courtesy, backed with a promise to...
Posted by: Magnus Shaw
Picture it: the first day of our two-week holiday in Italy. My wife pulls out a map from the depths of her bag and inadvertently pulls out her iPhone, which is caught in one of its folds, at the same time. In one of those slo-mo “noooo!”...
Posted by: Ashley Morrison
- View Chris's Creativepool profile ‘Network, but don't be pushy. You're more likely to find work through people you know' How long have you been a Freelancer for? Around three years. Describe your work in one sentence. Freelance Art...
Posted by: Creativepool
by Magnus Shaw. Working in an ad agency in Fleet Street in 1995, I was called into a first-floor office to be shown something very impressive - an email account. Visually it was quite modest, just some browser windows with names and messages in...
Posted by: Creativepool
by Magnus Shaw. In the distant past, I trained to be a croupier. A roulette dealer, to be accurate. Roulette is fairly complicated and the dealer must be aware of every aspect of the game in progress - monitoring when the bets go down, who has won,...
Posted by: Creativepool
by Magnus Shaw. Theodore Sturgeon was an American science fiction writer. A popular author, he is more widely known for his 'revelation' or law. It's a simple proposition which Sturgeon devised after spending years defending science fiction...
Posted by: Creativepool
by Magnus Shaw. I work as a copywriter and blogger. I also do something I call consultancy - advising people on their writing, marketing or branding, really. Sometimes, I produce or present radio programmes too. These are all very enjoyable and...
Posted by: Creativepool
Watching the ridiculously good 'Homeland' last week, I was struck by how absorbed and tense I was - transfixed as Carrie ducked and hid to avoid her pursuers in the alleyways of Beirut. The aroma of exotic spices, heat and sandy dust almost filled my...
Posted by: Creativepool
by Magnus Shaw. Animated GIFs - the curse of the internet. In spite of the myriad possibilities of HTML5 and the rise of some truly brilliant digital designers, there's still a tendency for the keen amateur website builder to become very excited...
Posted by: Creativepool
1. 79 A.D. Billboards in Pompeii Ah! The glory of the ancient Roman empire. Olive skinned, muscular men striding the avenues, clad in togas, debating the great issues of the day. Beautiful, raven-haired maidens bearing baskets laden with the...
Posted by: Creativepool
by Magnus Shaw. Do you remember Kiss? Of course you do. Ludicrous American band - wore loads of black and white make-up. Well, they're back. Sort of. The new campaign for Costa Coffee features their track 'I Was Made For Loving You. The song...
Posted by: Creativepool
by Magnus Shaw. This week, the Chancellor of the Exchequer proposed a scheme whereby employees will be invited to give up some of their employment rights in exchange for company shares. You may think this is a tremendous idea or the most cynical...
Posted by: Creativepool
by Magnus Shaw There is much to like about charity advertising. Freed from the constraints of pack-shots and multi-buys, agencies have the chance to show off their creative chops and tell real human stories - often quite brilliantly. One only has to...
Posted by: Creativepool