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Features

Santa Claus - what the science says.

Merry Christmas Creativepoolers everywhere. As this piece arrives on Christmas Day, you'll have seen that Santa has completed his work. But, have you ever wondered what Father Christmas goes through every year? Well, we have. Which is why we set...

Posted by: Creativepool
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Features

A freelance copywriter's letter to Santa.

by Magnus Shaw. Dear Santa, I'm not sure if you're aware, but Christmas is coming. Next week, apparently. With this in mind, I thought I'd better drop you a note to outline some of the stuff I'd like you to provide. I suggest you take the Harley...

Posted by: Creativepool
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Industry

Behind the Idea: Santa has a message for the nation

If there's one view we got used to pretty quickly here in the UK, it is a certain PM stepping up to the lectern to give us an important announcement. So naturally it was quite interesting to see none other than Santa take his place for a bit. With...

Posted by: Creativepool Editorial
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Inspiration

All I want for Christmas is nothing: Breaking the Secret Santa curse

Christmas is wonderful and everything, but if there’s one thing about it that becomes more and more tedious as the years drag on - it’s the presents. As a child, there’s something undeniably magical about waking up at the crack of...

Posted by: Benjamin Hiorns
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Leaders

JWT Brazil and Coca-Cola build a bridge for Santa Claus

Despite being something of a notorious scrooge amongst my friends and family, I'm still a sucker for a well executed Christmas campaign, and when it comes to well executed Christmas campaigns, Coca-Cola might very well be the kings. Indeed, it's...

Posted by: Benjamin Hiorns
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Inspiration

Global creative calendar: July 2022

As our world continues to shapeshift, a growing list of world-famous gatherings are inviting us back in person. And still, the trend of innovative online events remains a massive learning opportunity, where access continues to surge. Simply by...

Posted by: The Darnell Works Agency
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Inspiration

Ads that made history: "April 22"

It was 18th January, 1970, when The New York Times ran a full-page ad to announce “A national day of environmental education.” Interestingly, that day would be several months down the line: April 22. Earth Day. That’s right -...

Posted by: Creativepool Editorial
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Features

Global creative calendar: March 2022

Warning: Featured happenings in this Global Creative Calendar edition are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within world-class...

Posted by: The Darnell Works Agency
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Features

Global creative calendar: December 2021

While 2021 is almost history, I hope you are ready, willing, and able to celebrate the best days yet to come. Are you focused on sharpening your skills for the new year ahead? If so, some of the world's most elite organizers are preparing to unleash...

Posted by: The Darnell Works Agency
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Inspiration

Here's all the best 2021 Christmas ads in one place!

All the 2021 Christmas campaigns in one place As we all know, there’s no Christmas without a heartwarming, tear-duct-shattering series of lovely Christmas campaigns. Brands and agencies line up every year to release a stream of Christmas ads...

Posted by: Antonino Lupo
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Inspiration

The 10 best ever Christmas ads that you should watch today

It’s that time of the year! In mid-November, brands usually rush to release their best Christmas ads and capture a precious slice of attention from their target audiences. Due to the shortage crisis, this year was a bit different, but...

Posted by: Antonino Lupo
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Inspiration

STOP THINKING!

This article is 2238 words. If you don't expect to zone out for at least 40% of them, I want you to stop reading now because you are probably not in a creative field, so this is not meant for you. Ironically, this article is for the few who have...

Posted by: Matt Batten
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Industry

Global creative calendar: November 2021

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

Posted by: The Darnell Works Agency
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Leaders

Go your own way | By the CEO of Redwood BBDO

This new wave of purpose comes with a caveat: brands are eager to jump on the most popular causes, and sometimes forget about their own, true essence. Purpose should be personal. It should be lived and breathed every day, from the brand's core and...

Posted by: Creativepool Editorial
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Features

Global creative calendar: April 2021

Among this month's slate of alluring virtual events, everyone who's open to new experiences has much to gain. Future and current leaders from vital industry sectors are going all in, curtains are set to draw back, and stages will illuminate. As...

Posted by: The Darnell Works Agency
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Features

Global creative calendar: March 2021

Warning: Featured happenings in this edition of the Global Creative Calendar are closer than they appear. Over the past few years, these updates have presented you with thousands of opportunities to advance your knowledge, sharpen your skills,...

Posted by: The Darnell Works Agency
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Inspiration

Here's all the best 2020 Christmas ads!

All the 2020 Christmas campaigns in one place Every year the same story: agencies and brands coming together to release a stream of beautiful Christmas ads for the joy of us all. It has almost become tradition. There’s no Christmas without a...

Posted by: Antonino Lupo
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Inspiration

Talking life and contrast with film director Brendan Beachman

Few professionals know the value of contrast like film director Brendan Beachman - and it's not just a simple word play. Brendan started as a production assistant right after graduating in film studies, then moved to be an office PA at a reality TV...

Posted by: Creativepool Editorial
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Features

How neuroscience can save Christmas for brands

Yes, it's September, and you're not the only one wondering where the year went right now. Excuse the 'C' word, but Christmas is around the corner, at least for consumers. Brands will already have most of their planning ready for this year, and they...

Posted by: Creativepool Editorial
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Inspiration

#EachForEqual: What International Women’s Day Means to Photographers

See what #EachForEqual means to these photographers as they prepare for International Women’s Day 2020, and learn ways you can add gender diversity to your own portfolio. The theme for International Women’s Day 2020 on Sunday, March 8th...

Posted by: Creativepool Editorial
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Industry

Global creative calendar: January 2020

In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any one of them is sure to impact your life for the foreseeable future - and also, most likely, in far-reaching ways that you could...

Posted by: The Darnell Works Agency
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Leaders

Holidays Are Coming as Coke launches biggest ever Christmas campaign

While many see the launch of the annual John Lewis ad as the sign that Christmas can truly begin, there’s nothing more iconic than Coke’s Holidays Are Coming spot. A few weeks ago, the brand's annual Christmas Truck Tour set off to tee...

Posted by: Creativepool Editorial
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Leaders

All the ads of Christmas 2019 (so far...)

It's the start of November, which means it's time to put the kettle on, sit back and watch the barrage of Christmas ads already launched by brands this year. In the mix at this point are many of the big supermarkets with celebs such as Mariah Carey...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: November 2019

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...

Posted by: The Darnell Works Agency
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Inspiration

How celebrating Christmas can boost your productivity

Christmas is less than two months away and research has shown that not enough companies are getting in the spirit, missing the chance to boost productivity. A study carried out by UK retailer Christmas Tree World has found that 74% of employees are...

Posted by: Creativepool Editorial
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Inspiration

Spotlight: Spot the celebrity in Pete Ellis' album of illustrations

While illustrator Pete Ellis jokes he grew up in London’s Thornton Heath long before Glastonbury headliner Stormzy arrived in the area, the rapper wouldn’t look out of place in one of Ellis’ art pieces. His portfolio is awash with...

Posted by: Creativepool Editorial
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Industry

Global Creative Calendar: February 2019

It's been 32 years since South By Southwest launched in Austin, Texas. March will see more than 150,000 people will convene in the city once again to redefine the cutting-edge in interactive, film, music and culture. The event will focus on trends...

Posted by: The Darnell Works Agency
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Industry

Global Creative Calendar: January 2019

In the months ahead, this Global Creative Calendar will once again open exciting new doors of possibility. Entering any one of them is sure to impact your life for the foreseeable future - and also, most likely, in far-reaching ways that you could...

Posted by: The Darnell Works Agency
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Leaders

Why the right music is key to cracking Christmas campaigns

By Heather Andrew, UK CEO, Neuro-Insight... With Christmas ad spend set to hit an all-time high, the race is on again to achieve the coveted most memorable ad. Previous years have taught us that the aim of the game with festive spots is emotional...

Posted by: Creativepool Editorial
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Inspiration

Why brands are striking a chord with emotive campaigns this Christmas

This November - just like every November in recent years - the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season. Below, Greg Clark, MD of Sheffield-based creative agency,...

Posted by: Über Agency
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Leaders

Festive Feels: All the ads of Christmas 2018

Burberry - Close Your Eyes and Think of Christmas Vodafone - Christmas Covered Agency: Ogilvy UK Director: Gary Freedman Production: Independent Films Visa - #KeepItLocalThisChristmas Agency: Saatchi & Saatchi Director: Chris...

Posted by: Creativepool Editorial

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