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Advertising

Biggest Adverts of the Super Bowl 2013

Another Budweiser ad has taken the top spot again in this year's Super Bowl. Also up for the top spot were Volkswagen and Mercedes-Benz. The winning ad in this year's battle of the Bowl has already been shared over 450,000 times and has been viewed...

Posted by: Creativepool
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Advertising

Biggest Adverts of the Super Bowl 2013

Another Budweiser ad has taken the top spot again in this year's Super Bowl. Also up for the top spot were Volkswagen and Mercedes-Benz. The winning ad in this year's battle of the Bowl has already been shared over 450,000 times and has been viewed...

Posted by: Creativepool
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Inspiration

Vintage Politically Incorrect Advertisements

If TV and newspapers tell us anything, it’s that working in advertising back in the 60′s and 70′s was fun, booze-fueled and that everyone smoked lots and had buxom secretaries. Perhaps bearing this in mind it’s no surprise...

Posted by: Creativepool
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Features

The challenge facing Facebook in 2013.

by Magnus Shaw. Examine the figures and social media boggles the mind. Facebook boasts over one billion users - a seventh of the entire planet; Twitter has more than 100 million users. Even music-streaming app Spotify, carries 18 million...

Posted by: Creativepool
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Inspiration

Ursa majors - the ten best known bears in advertising.

Jeremy You know the Honey Monster? Big, funny, cuddly, kooky old rug? Cold-blooded, careerist vampire more like. Because those of us in our forties know he usurped Jeremy Bear, casting him out of his proud role as the face of Sugar Puffs; condemning...

Posted by: Creativepool
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Features

What is the last taboo in advertising?

Pedro Simko, General Manager of Saatchi & Saatchi in Switzerland says: ‘I compare the advertising message to a conversation between friends. Everything that is said between friends can, in my opinion, be said in advertising.'

 It's a...

Posted by: Creativepool
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Advertising

Can you guess the iconic movie hotels from these adverts by WCRS?

The best films create a world that far outlives their running time. Places so real, you could almost visit them. It was this thought that led WCRS Senior Creatives David Dearlove and Richard Nott, and award-winning photographer Garry Simpson, to...

Posted by: Industry Updates
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Careers

How to write effective job adverts

Writing an effective job advert to attract the best candidates to your jobs is a very important part of using any job site. A simple rule as you are going through the process is to think about your target audience - ie. think what would you like to...

Posted by: Creativepool
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Advertising

Zoo Digital start subtitling the adverts

Subtitles are a wonderful thing. A lingual bridge that means content ceases to be limited to its country of origin. Also, just think of all the wonderfully ponderous European dramas we'd have missed out on without them? Subtitles can be found in all...

Posted by: Benjamin Hiorns
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Features

My favourite adverts are currently...

by Ashley Morrison. ..by Volkswagen. I've always been a fan of their ad campaigns and many of them rank pretty highly on my personal "I wish I'd thought of that" list. They work because they seem so 'of the moment'“ and yet, looking back to...

Posted by: Creativepool
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Features

Banned Adverts they've got it all wrong.

Today it has been announced that a Paddy Power advert depicting a team of blind footballers who mistake a cat for a ball during a match, has been banned. This can't come as any surprise to the bookmaking giants who are no strangers to controversy as...

Posted by: Creativepool
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Features

A Conversation with… Klarna’s Dan Spencer

Klarna is transforming how we pay. The Swedish bank, founded in 2005, provides game-changing flexible payment solutions for customers and merchants allowing consumers to pay for their shopping days, weeks or even months after the purchase. With...

Posted by: Matter Of Form
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Features

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

Posted by: Shutterstock
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Features

Why brands are striking a chord with emotive campaigns this Christmas

This November - just like every November in recent years - the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season. Below, Greg Clark, MD of Sheffield-based creative agency,...

Posted by: Uber Agency
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Inspiration

Can't Cook And Don't Have Kids: What Advertising Says About Asian Men

Speaking at Spikes Asia last month, Aline Santos, Executive VP of Global Marketing and Global Head of Diversity and Inclusion at the FMCG giant, urged advertisers across Asia to push for more progressive portrayals of people within their ad...

Posted by: The Smalls
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Features

The communications industry has a communication problem

As we build up to Connect: London 2018, a new kind of festival for the creative industry taking place next month, a selection of names appearing at the event will be speaking to Creativepool over the next few weeks. The aim is to offer insight into...

Posted by: Ryan Watson
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Is art advertising (3)?

Many artists say they despise advertising. One embraced it. In fact, he started out in the business. He even won awards. And advertising coloured his work when he turned himself into an artist. Andy Warhol recorded pop culture as he saw...

Posted by: Patrick Collister
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Design

The art of Campari arrives in London

Many of the people stumbling out of work and into 30 degrees heat this week will more than likely be thinking of rounding off the working day with a palate-scraping Spritz. Intrinsically Italian, this classic aperitivo treat is particularly...

Posted by: Stephen ONeill
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Advertising

Out-of-home set to score highly during World Cup fever

Summer’s most high-profile sporting event is the perfect opportunity for brands to get outdoors With the UK’s most anticipated sporting event of 2018, the FIFA World Cup Russia, now well underway, and England emphatically qualifying for...

Posted by: Posterscope
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Advertising

Account Wins of the Week

Brand & Deliver - Shadow of the Tomb Raider Publisher of the iconic Tomb Raider series, Square Enix, has appointed Brand & Deliver to secure UK brand partnerships for its upcoming blockbuster title, Shadow of the Tomb Raider. Following the massive...

Posted by: Industry Updates
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Features

Cannes Lions Contenders 2018

The Cannes Lions International Festival of Creativity remains a cornerstone event for the advertising industry, even now, in its 65th year. Whilst there are plenty of changes to consider at this year's festival, with Publicis “taking a year...

Posted by: Benjamin Hiorns
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Advertising

Time Out Creates Eye-Opening Experiences for the Coca-Cola London Eye

Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built...

Posted by: Time Out Group
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Features

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Why neglect asset delivery? Don’t fall at the last hurdle.

There’s no denying it, the world of print advertising has changed drastically since 46 years ago when Tapestry began. The introduction of the internet and the rise of digital advertising has had a large effect on print media, causing brands and...

Posted by: Tapestry
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Features

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns

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