Displaying 2485 - 2520 of 3244 results
Following the formation of MullenLowe Group in May 2015 - from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners - the network today has unveiled plans for its new global corporate identity. The...
Posted by: Creativepool Editorial
Camp + King - Energizer Energizer Holdings has announced its selection of Camp + King as its advertising agency of record. The selection of the San Francisco-based agency sets a new marketing course for Energizer as it looks to engage in broader...
Posted by: Creativepool Editorial
To celebrate the credit card brand's 19th year of sponsoring the Brit Awards, MasterCard have teamed up with celebrated producer (and BRIT Award winner) Mark Ronson to give six of his fans the chance to record a cover of his ubiquitous hit...
Posted by: Creativepool Editorial
Ever found yourself on holiday thinking "it's a great hotel, but I wish it was floating"? Then we bring good news. Fixed structures are a thing of yesteryear; the hotels of the future are laying their foundations in watery beds and Amsterdam based...
Posted by: Kate Lewin
Miles Davis once described his career by saying “I have to change, It’s like a curse”. This quote depicts the current business battle field better than ever. Across industries, disrupters are reinventing the business landscape. While Uber is...
Posted by: Harry Elonen
Marks Barfield Architects, the same firm that designed the now iconic London Eye, has reached the final stage in its construction of the UK's highest observation tower outside the capital. Billed as the world's first vertical cable, the British...
Posted by: Creativepool Editorial
A good laugh can go a long way. Which is why we were not so paitently anticipating some pretty glorious work when we learned that Saatchi & Saatchi London had teamed up with comedian Nick Offerman (Ron Swanson from the criminally underrated Parks &...
Posted by: Creativepool Editorial
Mother Design, the design, branding and experience arm of independent creative company Mother, has gone into partnership with British juice brand Plenish to help propel its cold-pressed, organic juices into the mainstream. Plenish Founder Kara Rosen...
Posted by: futurefactor
Fable - Chen Nguyen The Singapore-based consultancy Fable, has taken a simple design approach to a branding project for makers of Asian pastries, Chen Nguyen, which is distributed throughout Vietnam and China. Using elements inherent to the...
Posted by: Creativepool Editorial
Virtual Reality Microsoft shared new details on its ambitious HoloLens device this week, confirming that the battery of its upcoming augmented reality headset will last up to 5.5 hours. During an event in Tel Aviv, Microsoft Technical Evangelist,...
Posted by: Creativepool Editorial
Australian superstar actor Chris Hemsworth (better known to Western audiences as the mighty god of thunder Thor from the Marvel Avengers movies) has been appointed global ambassador for Tourism Australia's new campaign by AOR Clemenger BBDO, which...
Posted by: Creativepool Editorial
Free Range Freshly Cracked Eggs Leo Burnett released two new campaigns for McDonald's this week as part of a continued global effort to engender a greater feeling of trust in the brand and bust open the widely believed and mostly false myths that...
Posted by: Creativepool Editorial
Be honest, who amongst us hasn't gazed longingly up at the stars at one point and wondered what it would look like if the roles were reversed and we were given license to gaze at our world from the vast emptiness of space? When Virgin Galactic...
Posted by: Benjamin Hiorns
Havas Chicago - Moen Moen, the number one faucet brand in North America, has named Havas Chicago as lead strategic brand and media agency of record. The decision follows a comprehensive agency selection process, as Moen plans to strengthen its brand...
Posted by: Creativepool Editorial
Fingerpaint Marketing Fingerpaint Marketing has hired seasoned executive Bill McEllen to lead its ever-expanding New York office in Saratoga Springs. The news is a major win for the full service creative agency, with McEllen bringing with him over...
Posted by: Creativepool Editorial
Avid readers of my Creativepool blog - of which there must be literally…some - will know that I upped sticks and moved from the Big Smoke (London) to the Big Nice And Airy (Saffron Walden) a couple of years ago. During this time, I’ve...
Posted by: Ashley Morrison
The launch of the all-new 2016 Honda Civic is being supported with an integrated advertising campaign reflecting the dramatic, completely redesigned vehicle. The visually unexpected 30-second spot, 'The Dreamer' serves as the creative foundation of...
Posted by: Magnus Shaw
Global content production and adaptation company Zebra Worldwide is marking its 10 year anniversary by launching a content focused consulting & technology offer from new offices in W1. Founded by Luke Hammersley and Nic Franklin in 2005, Zebra...
Posted by: Creativepool Editorial
Beach London is something of a creative laboratory; combining an agency, a shop and an art gallery within four walls. We chatted with founder Charlie Hood about injecting colour, creating unforgettable experiences and most importantly; having...
Posted by: Kate Lewin
Digital Riot Media, claims to be the leading company ready to produce, market and distribute premium feature-length films directly to millennials worldwide. The digitally-focused platform will work with top social media influencers and internet...
Posted by: Magnus Shaw
Over the past few years, we’ve seen 3D printing evolve in a big way and prove itself an invaluable resource for engineers. It’s helped in building prosthetics, instruments, drones, and plenty more besides, but in the hands of creatives,...
Posted by: Creativepool Editorial
Last week, the tech world relocated en masse to Las Vegas for the annual Consumer Technology Association expo (or CES), which this year (as one would expect given recent trends) was heavily focused on VR and everything VR related. However, what with...
Posted by: Benjamin Hiorns
McCann London – The All England Lawn Tennis Club The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of Interpublic agencies, led by McCann London, to help build and grow the brand of The Championships,...
Posted by: Creativepool Editorial
3D printed houses and bridges, clean air, sustainable office spaces and coffee delivered by drone at the tap of an app. If this sounds like sci-fi to you then you need to visit Amsterdam. It’s the city of the future, and this is all a reality...
Posted by: Kate Lewin
BMF - ALDI Whilst it was once seen as the butt of a not particularly amusing joke, thanks to a significant brand refresh over the last few years, ALDI is now known for everyday groceries, special buys and low prices. However ALDI still isn’t...
Posted by: Creativepool Editorial
Translating New Year resolutions for Booking.com Booking.com recently revealed the “Best 2016 Ever” campaign from Wieden+Kennedy Amsterdam, which encourages people to turn their (most likely) doomed New Year’s resolutions into...
Posted by: Creativepool Editorial
In a supplemental piece to my weekly tech roundup from yesterday, I'll be looking forward and examining the trends that look set to take the tech world by storm this year. In many ways, whilst it was a fine year indeed, 2015 didn’t see many...
Posted by: Benjamin Hiorns
The ruins of the Temple of Bel in Syria were among the best preserved at Palmyra until they were destroyed by the so-called Islamic State in Iraq and Syria last August. The only remaining monument of the over 2,000 year old UNESCO World Heritage Site...
Posted by: Creativepool Editorial
First off the bat, let me take this opportunity to wish all my fellow Creativepoolers a happy and prosperous new year! 2015 was certainly an exciting one in the tech world, but with a 2016 looking to herald the dawn of mainstream virtual reality, the...
Posted by: Benjamin Hiorns
J. Walter Thompson London - KitKat As the countdown to the festive season began in earnest, millions of Brits had one worried eye on the exhausting side of Christmas. On top of this, they had to contend with more and more banal Christmas ads,...
Posted by: Benjamin Hiorns
January: Google lets users design their own phones Internet kingpins Google unveiled a new prototype this year for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work...
Posted by: Creativepool Editorial
Harnessing the power of social media to inspire more visitors to come and explore what makes Britain a great destination is the focus of a campaign launched in New York by UK Culture Secretary John Whittingdale. The Great Britain 'Home of Amazing...
Posted by: Magnus Shaw
TBWA\Chiat\Day - Sport Chek Sport Chek, one of Canada's largest retailer of athletic clothing and equipment, has selected TBWA\Chiat\Day as its lead creative and strategic partner following a review. The assignment was previously handled by the...
Posted by: Creativepool Editorial
TBWA\Paris create a gender-free Christmas What worldview are we giving to our children? That's the question that food retailer Système U has tasked itself with answering over the 2015 Christmas period with an ambitious, and actually rather...
Posted by: Creativepool Editorial
Gothic architecture might be all the rage in the fictional world (just look at Gotham city in the DC Comics universe), but in reality, there's something of a stigma attached to it. It's the antithesis of the clean, plain, cold exteriors favoured by...
Posted by: Benjamin Hiorns
Studio Egret West unveiled a revolutionary new design vision for the London Underground stations of the future this week, in a design manifesto developed by the London studio that includes more eye-catching tube station entrances, subdued lighting...
Posted by: Creativepool Editorial