Displaying 1 - 36 of 4245 results
Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited. We had a powerful concept, and we...
Posted by: Lysle Wickersham
A view from Mike Cullis... I’m a big believer that a workplace should both reflect and inspire the spirit of a business because it has such a fundamental impact on teams of people, quality of work and, ultimately, success and profitability. Soul...
Posted by: Persuasion Communications
When we launched a firm specializing in helping companies measure, build, and leverage brand and its equity to improve performance and increase returns, we knew naming the firm would be pretty important. After all, our name is our first impression....
Posted by: Lysle Wickersham
Molecular archaeology is a relatively new discipline which provides those practicing it with a deeper understanding of the past through the scientific analysis of molecules extracted from ancient samples. For instance, recently the presence of...
Posted by: Yonder Consulting
It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...
Posted by: Creativepool Editorial
Marketing is crucial for start-ups looking to scale their business. Without a marketing strategy, they face an uphill battle to grow brand awareness and drive sales and engagement. But often in the early phases of building a business, funds are...
Posted by: Creativepool Editorial
The wearable device that tracks the performance of aspiring footballers Benjamin Hubert's design studio Layer has created a wearable device that lets aspiring football players and athletes track and improve their performance. The smart device,...
Posted by: Creativepool Editorial
GroupM, the media investment management group of WPP, recently announced the global launch of [m]PLATFORM; an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve...
Posted by: Creativepool Editorial
Art Exchange, a new art event featuring a range of exhibitions and talks fusing the worlds of art, tech and business is launching in London this month. The aim of the event is to show how art can help companies and individuals adapt and prosper, in...
Posted by: Creativepool Editorial
Havas Media Group Atlas, Facebook's ad serving and measurement platform, recently signed a partnership deal with the Havas Media Group, a global deal that will focus heavily on the US and Western Europe. The partnership will see Havas offering Atlas...
Posted by: Creativepool Editorial
Mediacom Confectionary giant Mars awarded its global media planning account to WPP's Mediacom earlier this week after a consolidation review. The company, which has a global annual spending estimated at $1.5 billion, has, until now, been handled by...
Posted by: Creativepool Editorial
Mindshare WPP's media agency, Mindshare, has announced a partnership with the creative digital agency Possible to release Content+, a real-time, micro-content agency that will be launching in London, Singapore and Shanghai. As part of the move,...
Posted by: Creativepool Editorial
HHGregg, the electronics and home appliances store, announced yesterday that it will be leaving Leo Burnett and Spark SMG to return to Zimmerman Advertising, which handled the brand's creative and media planning since 2007. The retail chain moved its...
Posted by: Benjamin Hiorns
The best-laid strategies have to be amenable to change. In the long term, market forces, cultural changes and technological innovation can all shift the foundations you’ve built on. And as Darwin explained: it’s not the strongest that...
Posted by: Bray Leino
In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...
Posted by: Taker | Maker
The Digital Transformation Landscape As we navigate the ever-evolving digital landscape, businesses are faced with the challenge of not just keeping up, but staying ahead. To thrive in this dynamic environment, organisations must become...
Posted by: Creativepool Partner
Today is World Book Day. Children across the country will receive vouchers to be spent on books whilst dressing up as their favourite literary characters - but those who have aged out of these festivities can still participate by celebrating their...
Posted by: Novagram
Diversity is so much more than a trend-it's a strategic imperative. For agencies, the challenge is no longer just about being politically correct or ticking boxes for corporate social responsibility; it's about building a more diverse and socially...
Posted by: Benjamin Hiorns
Was fascinated by a TV programme the other evening, on the possible reasons behind why we’ve been experiencing some oddly ’stuck’ weather patterns in the last couple of decades. And yes, hooked because we really love to talk about the weather...
Posted by: Richard
Whether you love her, love to hate her, or are somewhere in the middle, there's no denying that Kim Kardashian is one of the most influential and successful women of our time. With an estimated net worth of over $1 billion, she's built an empire that...
Posted by: Creativepool Editorial
Harnessing the Power of Business for a Better World: The Intersection of Profit, Purpose, and ESG There is a growing realisation that businesses must do more than simply generate profits. They must also serve as a force for good and contribute to...
Posted by: We Are Tilt
By CEO and Co-Founder of leading digital marketing agency Go Up, Edward Coram-James It’s fair to say that the world has been a pretty tumultuous place recently. The pandemic and resulting recession, Brexit and the shockwaves caused by the...
Posted by: Creativepool Editorial
Two-thirds of businesses in the UK have no kind of plan for sustainable operations. This is hardly a surprising statistic - in the current economic climate, enterprises across all industries are looking to reduce their outgoings and avoid any kind of...
Posted by: Creativepool Editorial
As designers and developers increasingly build robust, app-like experiences into their websites, it’s no surprise that JavaScript use has proliferated across the web. It’s a client-side language that allows for many of the rich...
Posted by: Creativepool Editorial
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition - if you dare to be bold. It’s important to understand what we mean by design. Too...
Posted by: Creativepool Editorial
The role of social media in marketing is usually underestimated only by those who have never dealt regularly with blogs or business pages. Simply put, if you are the owner of any new commercial organisation or you do anything that can generate...
Posted by: Creativepool Partner
When Gautam Narang founded Visual Smugglers in 2017, it somehow felt right. Gautam has always been behind the camera. The Founder was lucky enough to find the perfect team to support the agency's ambitions - with less talk, more...
Posted by: Creativepool Editorial
You may have heard some horror stories from around the industry about bad client-freelancer relationships and how disastrous they were for both parties. Clients paying late or not paying at all, sending back work which they’d previously signed...
Posted by: Antonino Lupo
When just starting out, it’s normal for most freelancers to jump from one project to another. At this early stage of your freelance business, your retainers are few and far in between - if any - and your earnings are just as inconsistent. Often...
Posted by: Antonino Lupo
About exactly 6 years ago, PWC published a study on the importance of purpose in the work environment. The multinational network highlighted the disconnect between claimed business purpose and the way business leaders operate on a human level. The...
Posted by: Antonino Lupo
The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...
Posted by: Creativepool Editorial
It was just at the beginning of March that BrandOpus announced its shift to the employee-owned trust model. I welcomed the news with much enthusiasm, if anything because I love everything those guys do and believe an employee-owned model can only...
Posted by: Antonino Lupo
Facebook made it quite clear that the company isn’t fine with Apple allowing users to opt out of personalised ad tracking with iOS 14. Of course, that shouldn’t come as a surprise to anybody. Some context first: Apple has officially...
Posted by: Antonino Lupo
How does the idea of working with your partner sound to you? Some will feel quite excited about the idea, others will flinch in terror - and to those Pancho González will gladly say: it is not an endeavour that is bound to fail. Pancho and his...
Posted by: Creativepool Editorial
In one way or another, freelance designer and creative Hiten Thaker has been in the creative industry for the best part of 20 years. A highly focused and entrepreneurial professional, Hiten has worked for a plethora of high-profile clients and you...
Posted by: Creativepool Editorial