Displaying 73 - 108 of 296 results
It’s been ten years since the Olympics and the Paralympics came to London and completely changed the way I felt about my country for a few months. You see, I’ve never been much of a patriot and am of the firm opinion that nationalism is a...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I am the ECD and co-founder at SHARE Creative, and I am responsible our strategic and creative teams and their output, as well as overall agency growth and success. A typical day...
Posted by: Creativepool Editorial
Guinness has always been a brand with solid advertising clout. Indeed, they’re so proud of their branding and advertising game that an entire floor of their Guinness Storehouse experience in Dublin is dedicated to it. But while there are dozens...
Posted by: Benjamin Hiorns
Dan Goman is the founder and CEO of Ateliere Creative Technologies, a pioneering technological force that’s transforming the post-production and OTT industries with ground-breaking innovations, from digital supply chain solutions to unique,...
Posted by: Creativepool Editorial
Christian Lund, Co-Founder at Templafy, discusses how outdated legacy tech is getting in the way of brand reputation, productivity, employee happiness and revenues. Content is - and always has been - a critical business asset. No one knows this...
Posted by: Creativepool Editorial
Nostalgia marketing is taking the world by storm, as millennials and Gen-Z are longing for the past, and brands are taking them on an exciting journey through time. The result? A successful marketing campaign that converts. Today, we explore how...
Posted by: Creativepool Editorial
The Platinum Jubilee (or “platty joobs” as many have regrettably taken to calling it) is finally behind us and we can all get back to the important stuff like getting rid of Boris Johnson and struggling to feed ourselves. Yes, while it...
Posted by: Benjamin Hiorns
For this week’s company spotlight, we’re looking to the Midlands for a change and getting to know a little more about one of Creativepool’s top 20 marketing agencies. The Birmingham-based Big Cat is an agency of strategists,...
Posted by: Creativepool Editorial
Imagination is a wonderful thing. Without it, the creative industries would cease to exist and we’d be living in a world full of blank concrete slabs and beige uniforms. It’s also the name of a rather exciting agency with offices around...
Posted by: Creativepool Editorial
It was 18th January, 1970, when The New York Times ran a full-page ad to announce “A national day of environmental education.” Interestingly, that day would be several months down the line: April 22. Earth Day. That’s right -...
Posted by: Creativepool Editorial
COVID might not be in the rearview mirror just yet but it’s at least starting to feel like it. So, with the first traces of sunshine now officially hitting our high streets, we thought it was about time to take a look at a marketing medium that...
Posted by: Creativepool Editorial
TMW Unlimited is a company that’s something of a Creativepool veteran, having been a part of our community for more than 7 years now. It’s also our 3rd ranked advertising agency and has earned a veritable bounty of Annual Awards. So, this...
Posted by: Creativepool Editorial
International Women’s Day seems to be getting more and more traction every year and that’s exactly the way it should be. But this year, rather than simply share a collection of today’s best IWD campaigns, social media posts and...
Posted by: Creativepool Editorial
According a snapshot poll of recent graduates from the prestigious Brixton Finishing School, 71% value the diversity of the organisation’s current employees when asked what they value most from a potential employer. The figure even rose to 76%...
Posted by: Creativepool Editorial
After Life is one of the most popular British television experiences of the last few years. It’s striking and honest look at the realities of grief have made it a rare show that resonates with both fans and critics. Ricky Gervais might be a...
Posted by: Creativepool Editorial
Diversity fuels JXL Creative in every aspect of their work, from the team itself to the projects they work on. As a creative agency, JXL is often hard at work to diversify its portfolio and make sure that they are always on the lookout for something...
Posted by: Creativepool Editorial
Matt Batten, ECD at Momentum Worldwide Australia, describes his country as a "small and insular market." When your agency knows that and still manages to secure, create and produce groundbreaking work, you know there must be something really special...
Posted by: Creativepool Editorial
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads - and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online...
Posted by: Creativepool Editorial
Unless you have a little kid with an interest in horseriding games, you may have not heard of Star Stable before. It was our case when we were approached by Star Stable with a much interesting story indeed. Before Star Stable arrived in 2011, no one...
Posted by: Creativepool Editorial
I was in a classroom, leaning over my desk as my Storytelling tutor dimmed the lights in the room, when I watched the 1914 Christmas ad for the first time. As someone who hadn’t lived in the UK until 2017, I’d apparently missed out on a...
Posted by: Antonino Lupo
Executive Producer Gemma Conway believes in hard work as much as in embracing one's own differences. Now living and working as part of a world in which no two days are ever the same, Gemma started from much humble beginnings - "a Media degree from a...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. Who are these amazing teams and why do they represent the best of the best in the realm of creativity? Delightfully...
Posted by: Creativepool Editorial
I was still in high school when a friend of mine showed me a distinctive ad, featuring a man as he talked directly at the camera. I had never seen an ad like that before - and certainly not in my overly traditional home country. To think that over...
Posted by: Antonino Lupo
The Annual 2021 winners have been revealed, with some of the most exciting companies in the history of Creativepool. RT Creative Lab was one of the top winners, with 8 Bronze and Silver awards collected across a range of different categories. RT...
Posted by: Creativepool Editorial
Typography is the art of arranging text in a way that makes it not only legible but aesthetically pleasing. It involves font, structure and overall appearance, and works to catalyse a specific emotion in the reader. It brings the text to life and the...
Posted by: Creativepool
David Ogilvy loved Rolls-Royce. Even in the core of his professional life (the peak of Madison Avenue, around the Sixties), Rolls-Royce was already a premium car brand, one that was able to establish itself in the early Twentieth Century as one of...
Posted by: Antonino Lupo
Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...
Posted by: Creativepool Editorial
It was 1989 when a British scientist felt the need to automate information-sharing between scientists around the world. Until then, universities and institutes worldwide had struggled to share instant information and data about new scientific or...
Posted by: Antonino Lupo
Sir Jonathan Paul Ive is one of those figures who will always be remembered for leaving an everlasting mark in the history of design, technology and creativity. Save for the late Steve Jobs, there is no one who had more relevance in the history of...
Posted by: Antonino Lupo
A few months ago, and sort of by accident, I coined the phrase ‘Make to Treasure’. It was in the process of writing our first update on sustainable production at the end of a steep learning curve of a year. A year we’d started out...
Posted by: Heather Golding
When we think of ads that made history, we usually focus on one particular aspect. We want to see the most expensive, the most effective, the one that made us all laugh or cry, maybe even the one who made us all wish we could start a class action on...
Posted by: Antonino Lupo
Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...
Posted by: Antonino Lupo
Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...
Posted by: Creativepool Editorial
Nobody likes change. Somehow, it is how we as humans are coded from the onset. Change freightens us, making us defensive and sometimes even aggressive, in the attempt to preserve a status quo. For that reason, it is fascinating to see how the...
Posted by: Creativepool Editorial
Many charities and associations out there have an outstanding story at the roots of their foundation. The ANAIS Association isn't much different, and with just a quick glance at the interview below, you can tell it is deeply rooted in an incredibly...
Posted by: Creativepool Editorial
A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and...
Posted by: Creativepool